Business Services (96)
The consultancy firm CapGemini, in partnership with the financial news site Les Echos, launched a website entitled "Technology: Accelerator of Growth."
Readers can get information on different forms of technology that are crucial for the present and the future. The articles are written by top managers across various industries while other business personalities are interviewed on video about their relationship with technology.
Why it matters
Using new technology on a daily basis does not mean we realise its impact on business. This blog gives incredible tools and advice for managers from the heads of the biggest companies. How can niche businesses use social networks to improve their relationship with their customers?
Two Spanish travel agents have recently joined forces in a bid to boost their offering in an increasingly recession-hit travel market. Carrefour Travels, a ‘traditional’ travel agency aims to take advantage of the online coverage that Logitravel offers, while Logitravel aim to cross-sell its “Cruises and Coasts” products to selected Carrefour Travels clients.
Orange has launched a whole trans-media campaign. It tells the story of a couple investigating a paranormal phenomenon. The audience can follow it through a dedicated series on Orange TV, but also interact with the couple on Facebook, get more information on a videoblog, and the latest news on Twitter. The audience can also take picture of paranormal phenomenon with their mobiles and locate them on an online map. The purpose of this transmedia experience is to showcase the combined effect of the Orange B2B product range.