Business Services (96)
The consultancy firm CapGemini, in partnership with the financial news site Les Echos, launched a website entitled "Technology: Accelerator of Growth."
Readers can get information on different forms of technology that are crucial for the present and the future. The articles are written by top managers across various industries while other business personalities are interviewed on video about their relationship with technology.
Why it matters
Using new technology on a daily basis does not mean we realise its impact on business. This blog gives incredible tools and advice for managers from the heads of the biggest companies. How can niche businesses use social networks to improve their relationship with their customers?
With the free Get-a-Taxi app for iPhone and Android people can order a taxi without calling a number. They can see every available taxi on a real-time city map and watch it driving to their destination. Every cab driver has a individual profile, so people can choose exactly the cab driver they want and give feedback afterwards. Clients can also pay using their credit cards, so there´s no need for cash anymore.
The Poko company has introduced a unique advertising format that consists of planting more than 100,000 flowers in a field of over 10,000 square meters. This type of advertising targets air travelers.
At the moment, it is only available at “El Prat” airport (Barcelona). The company is also negotiating to hire advertising land next to the main Spanish airports.