Media & Entertainment (173)
From centerfold to center stage
Pop-Up Magazine describes itself as “the world's first live magazine, created for a stage, a screen, and a live audience. Each issue exists only for one night.” The content is like the best issue of The New Yorker - an eclectic collection of pieces showcasing interesting writers, documentary filmmakers, photographers, and radio producers, together, on stage, sharing short moments of unseen, unheard work.
Why it matters
How could your brand take familiar concepts, put them in a different context and turn the familiar into something more unconventional and interesting?
Russian newspaper ‘Ogonek’ has reverted to its traditional format which was in production up until 1992. Whilst the classic format is twice as big than the current one, directors feel that not only will it allow better picture quality, but readers will welcome the return to tradition.
”Kinect for Xbox 360” brings games and entertainment to life in extraordinary new ways without using a controller.