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From centerfold to center stage

From centerfold to center stage

Pop-Up Magazine describes itself as “the world's first live magazine, created for a stage, a screen, and a live audience. Each issue exists only for one night.” The content is like the best issue of The New Yorker - an eclectic collection of pieces showcasing interesting writers, documentary filmmakers, photographers, and radio producers, together, on stage, sharing short moments of unseen, unheard work.

Why it matters

How could your brand take familiar concepts, put them in a different context and turn the familiar into something more unconventional and interesting?

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