Media & Entertainment (173)
From centerfold to center stage
Pop-Up Magazine describes itself as “the world's first live magazine, created for a stage, a screen, and a live audience. Each issue exists only for one night.” The content is like the best issue of The New Yorker - an eclectic collection of pieces showcasing interesting writers, documentary filmmakers, photographers, and radio producers, together, on stage, sharing short moments of unseen, unheard work.
Why it matters
How could your brand take familiar concepts, put them in a different context and turn the familiar into something more unconventional and interesting?
A new format of literary entertainment is the ‘Non-Book’. Users are encouraged via 86 different quests to personalize the book themselves: on one page, one is supposed to hammer a nail into the book, on another, one is prompted to let their pets nibble on it. So here actions speak louder than letters.
Stüa de Michil is a restaurant inside the in Corvara, Italy where silence is mandatory on every Wednesday evening. The only form of communication permitted is a little blackboard on each table.