Media & Entertainment (173)
From centerfold to center stage
Pop-Up Magazine describes itself as “the world's first live magazine, created for a stage, a screen, and a live audience. Each issue exists only for one night.” The content is like the best issue of The New Yorker - an eclectic collection of pieces showcasing interesting writers, documentary filmmakers, photographers, and radio producers, together, on stage, sharing short moments of unseen, unheard work.
Why it matters
How could your brand take familiar concepts, put them in a different context and turn the familiar into something more unconventional and interesting?
German lifestyle and cooking magazine Effilee does not only look yummy, it also smells great. To illustrate its gourmet capabilities, the xmas edition was varnished with a cinnamon scent for a mouth-watering experience.
The news website Rue89 has lately launched a paper-based magazine. Issued on a monthly basis, the magazine is a collection of both best articles and comments published on the website, as well as a selection of original contents. It positions itself as an alternative news magazine.