DraftFcb

Media & Entertainment (173)

From centerfold to center stage

From centerfold to center stage

Pop-Up Magazine describes itself as “the world's first live magazine, created for a stage, a screen, and a live audience. Each issue exists only for one night.” The content is like the best issue of The New Yorker - an eclectic collection of pieces showcasing interesting writers, documentary filmmakers, photographers, and radio producers, together, on stage, sharing short moments of unseen, unheard work.

Why it matters

How could your brand take familiar concepts, put them in a different context and turn the familiar into something more unconventional and interesting?

Israel
Authenticity
Enhancement
Experience
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Anyone author

“Ilmiolibro.it” is a service that lets people publish a book of their own and put it on sale through both physical and virtual shelves of the laFeltrinelli stores.

Create
Instant Gratification
Italy
Media & Entertainment
 
Downtime speed read

In the Netherlands “Vertragingsapp” (or the ‘Delay’ app) offers you short stories on your mobile device based on the time of your delay on public transportation. After you have entered the expected time delay, you can browse stories from well-known authors and read it within that time.

Enhancement
Instant Gratification
Netherlands
Media & Entertainment