Media & Entertainment (173)
From centerfold to center stage
Pop-Up Magazine describes itself as “the world's first live magazine, created for a stage, a screen, and a live audience. Each issue exists only for one night.” The content is like the best issue of The New Yorker - an eclectic collection of pieces showcasing interesting writers, documentary filmmakers, photographers, and radio producers, together, on stage, sharing short moments of unseen, unheard work.
Why it matters
How could your brand take familiar concepts, put them in a different context and turn the familiar into something more unconventional and interesting?
Big Brother 2.0. Instead of just locking a dozen people in a house for a period of time without access the outside world why not make it more interesting? In the new TV show Secret Story all contestants have a secret. You can’t trust anyone other then your own instinct. The goal is to keep your own secret to yourself and reveal the secrets of other contestants.
Struggling MySpace recently announced a mashup with Facebook that allows users to import their likes and interests from Facebook and access their accounts through MySpace. This will allow MySpace to use that data to offer personalised recommendations for entertainment content.