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Food & Drink (160)

Caviar for one

Caviar for one

“En-K de caviar” is a slick tin containing 15 grams of caviar retailed at 35€ for 15g of the luxury food.

Why it matters

We live in a crisis era that seems to make people more and more aware of spending money for little but expensive treats. Is this a way of democratizing a product while maintaining its luxury halo, letting people experience the joy of a something special?

Food & Drink
Instant Gratification
Italy
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