DraftFcb

Financial Services (105)

Cash for plastic

Cash for plastic

Lebanon’s First National Bank have recently introduced the world’s first loan specifically aimed at financing cosmetic surgery. Customers can borrow anything between $1,000-$5,000  providing applicants are in employment and under 64 years of age.
 

Why it matters

Select financial services brands appear to be taking personal banking to another level with the introduction of increasingly non-traditional loans for everything from infertility treatment to gastric bypasses and plastic surgery. By working to acknowledge and satiate consumers' desires, could this be a way for banks to reconnect with their estranged customers or will it drive them further away?

 

Enhancement
Financial Services
United Arab Emirates
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Everyday content for an everyday brand

ING Direct has entered into a partnership with Yahoo to create a new content channel on finance. Accessible via the homepage, “Monnaie Time”, the channel delivers exclusive articles and solutions to common financial questions and concerns.

France
Enhancement
Financial Services
 
Cockney cashpoints

Cash machines with instructions in Cockney rhyming slang are now available in east London.  People using ATMs will be asked to enter their Huckleberry Finn, rather than their PIN, and will have to select how much sausage and mash they want. The rhyming slang prompts will be available from five ATMs in east London for three months.

Experience
Financial Services
United Kingdom