Financial Services (105)
Cash for plastic
Lebanon’s First National Bank have recently introduced the world’s first loan specifically aimed at financing cosmetic surgery. Customers can borrow anything between $1,000-$5,000 providing applicants are in employment and under 64 years of age.
Why it matters
Select financial services brands appear to be taking personal banking to another level with the introduction of increasingly non-traditional loans for everything from infertility treatment to gastric bypasses and plastic surgery. By working to acknowledge and satiate consumers' desires, could this be a way for banks to reconnect with their estranged customers or will it drive them further away?
Source: First National Bank OOH
14. October 2009
An internet bank client can create a virtual payment card by himself and use it immediately. As it has no tangible medium it can be used to pay on the internet. It has different requisites from the main card so it is safe to use. The client can set the limits for this card or block it at any moment.
Portuguese BES bank [Banco Espírito Santo] just launched the b-a-bes – a dictionary that helps customers understand bank-related terms and will hopefully increase economic literacy levels. This online tool recalls the expression “b-a-bá” (babbling) and includes videos, graphics and answers to frequently asked questions about economic jargon.