Financial Services (105)
Cash for plastic
Lebanon’s First National Bank have recently introduced the world’s first loan specifically aimed at financing cosmetic surgery. Customers can borrow anything between $1,000-$5,000 providing applicants are in employment and under 64 years of age.
Why it matters
Select financial services brands appear to be taking personal banking to another level with the introduction of increasingly non-traditional loans for everything from infertility treatment to gastric bypasses and plastic surgery. By working to acknowledge and satiate consumers' desires, could this be a way for banks to reconnect with their estranged customers or will it drive them further away?
Source: First National Bank OOH
14. October 2009
MMT Insurance has developed a new policy to make drivers aware of the importance of responsible driving and the impact that driving has on the environment. The company will plant a tree for each new policy taken out, with the policy holder choosing its location. The company will also give ‘eco-driving’ courses so that the driver saves on petrol and CO2 emissions while reducing their premium.
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