Financial Services (105)
Cash for plastic
Lebanon’s First National Bank have recently introduced the world’s first loan specifically aimed at financing cosmetic surgery. Customers can borrow anything between $1,000-$5,000 providing applicants are in employment and under 64 years of age.
Why it matters
Select financial services brands appear to be taking personal banking to another level with the introduction of increasingly non-traditional loans for everything from infertility treatment to gastric bypasses and plastic surgery. By working to acknowledge and satiate consumers' desires, could this be a way for banks to reconnect with their estranged customers or will it drive them further away?
Source: First National Bank OOH
14. October 2009
Caja Madrid launches the CMCool range that offers to teens as young as 14 saving products, credit cards or funding made specifically to cover their financial needs.
Italian bank Intesa Sanpaulo has sponsored film-makers Ermanno Olmi, Gabriele Salvatores and Paolo Sorrentino to produce ‘Per Fidula’ (meaning ‘Through Trust’), a series of short films exploring the theme of trust. The morale-boosting shorts are not direct plugs for Intesa Sanpaolo, who just have a mention in the closing credits.