Financial Services (105)
Cash for plastic
Lebanon’s First National Bank have recently introduced the world’s first loan specifically aimed at financing cosmetic surgery. Customers can borrow anything between $1,000-$5,000 providing applicants are in employment and under 64 years of age.
Why it matters
Select financial services brands appear to be taking personal banking to another level with the introduction of increasingly non-traditional loans for everything from infertility treatment to gastric bypasses and plastic surgery. By working to acknowledge and satiate consumers' desires, could this be a way for banks to reconnect with their estranged customers or will it drive them further away?
Source: First National Bank OOH
14. October 2009
The biggest financial institution in Portugal – state-owned bank Caixa Geral de Depósitos – has teamed up with Microsoft to launch a web portal accessible to blind users and people with impaired mobility. CGD are the first bank to launch a universally accesible website, and as a result, are likely to attract a new group of clients previously excluded from this type of service.
In New York, a new way of online banking is developing. Customers simply connect their bank account with their social media channels. Depending on how the consumer behaves online and what they share with Movenbank, they can get rewards such as a better interest rate or lower fees. The bank then validates the information and provides financial advice if needed.