Food & Drink (183)
Cartoon food for thought
A new Portuguese cartoon animation project aimed at giving healthy eating habits to children all over the world will hit the TV screens. The series’ heroes gain superpowers from eating vegetables and other healthy foods. It will launch alongside other merchandising such as a trading card game in Portugal, Brazil, Hungary, Poland and Israel. Its creators have established partnerships with the World Health Organization, the Portuguese Education and Health Ministries, and nutritionist associations in several countries.
Why it matters
With negotiations to show it in the UK, Italy and Mexico and an interest form Michelle Obama’s “Let’s Move!” team, this project is a perfect example of pre-launch planning, clever use of business contacts and platforms for entertainment products. But most importantly, one of its USPs is its healthy eating mission which makes it an obvious parent pleaser. In fact, its website also has a section just for the them. If parents are the ones who spend money on children’s entertainment products, how can these be also aimed at them while providing a useful tool?
McDonald’s is actually testing waited table service in 50 of its French restaurants. If the trial is convincing, this service may become a nationwide practice by 2012. It will be available in Mc Cafés and for customers using the order terminals in restaurants. The aim is to avoid queues and to adapt to French gastronomic habits.
Hamburg-based producer of delicacies ‘The Deli Garage’ is famous for its edgy unusual products and packaging. The brand has now launched a new product: Cheese Pencils. They are pencil-shaped parmesan sticks and come (of course!) with a sharpener. The packaging reads ‘mark your pasta with a fine sharpened cheese spiral’.