Food & Drink (183)
Cartoon food for thought
A new Portuguese cartoon animation project aimed at giving healthy eating habits to children all over the world will hit the TV screens. The series’ heroes gain superpowers from eating vegetables and other healthy foods. It will launch alongside other merchandising such as a trading card game in Portugal, Brazil, Hungary, Poland and Israel. Its creators have established partnerships with the World Health Organization, the Portuguese Education and Health Ministries, and nutritionist associations in several countries.
Why it matters
With negotiations to show it in the UK, Italy and Mexico and an interest form Michelle Obama’s “Let’s Move!” team, this project is a perfect example of pre-launch planning, clever use of business contacts and platforms for entertainment products. But most importantly, one of its USPs is its healthy eating mission which makes it an obvious parent pleaser. In fact, its website also has a section just for the them. If parents are the ones who spend money on children’s entertainment products, how can these be also aimed at them while providing a useful tool?
This autumn we saw the launch of Connosr - The Whiskey Social Network. This platform brings together whisky aficionados from around the world to share their favourites, get ideas on new whiskys to try , and connect with like-minded people. A quick glance at the popular post tags - “honey,” “lavender,” “peat,” “smoke,” “caramel” - and it’s easy to see that this is the place to be if this is your drink of choice.
Campina has set up a tool on its website giving customers the chance to find out the story behind the milk. By entering their barcode they can discover where the milk comes from, how it is made and even meet the farmer and his wife.