Food & Drink (183)
Cartoon food for thought
A new Portuguese cartoon animation project aimed at giving healthy eating habits to children all over the world will hit the TV screens. The series’ heroes gain superpowers from eating vegetables and other healthy foods. It will launch alongside other merchandising such as a trading card game in Portugal, Brazil, Hungary, Poland and Israel. Its creators have established partnerships with the World Health Organization, the Portuguese Education and Health Ministries, and nutritionist associations in several countries.
Why it matters
With negotiations to show it in the UK, Italy and Mexico and an interest form Michelle Obama’s “Let’s Move!” team, this project is a perfect example of pre-launch planning, clever use of business contacts and platforms for entertainment products. But most importantly, one of its USPs is its healthy eating mission which makes it an obvious parent pleaser. In fact, its website also has a section just for the them. If parents are the ones who spend money on children’s entertainment products, how can these be also aimed at them while providing a useful tool?
A growing number of restaurants in Amsterdam are specialising in serving a very limited range of products. They no longer have menus with 10, 20 or 30 different choices, but focus on a specific product and variations of it. This way they position themselves as an expert on a particular food, such as hamburgers (http://www.burgermeester.eu/) , meatballs (http://www.meatballs.nl/) or pasta (http://www.spaghetteria-amsterdam.nl/) for instance.
Madaga is an online catering service that cooks fresh and organic food for babies and toddlers. The food can be ordered online and will be delivered to your office or home.