DraftFcb

Food & Drink (183)

Cartoon food for thought

Cartoon food for thought

A new Portuguese cartoon animation project aimed at giving healthy eating habits to children all over the world will hit the TV screens.  The series’ heroes gain superpowers from eating vegetables and other healthy foods. It will launch alongside other merchandising such as a trading card game in Portugal, Brazil, Hungary, Poland and Israel. Its creators have established partnerships with the World Health Organization, the Portuguese Education and Health Ministries, and nutritionist associations in several countries.

Why it matters

With negotiations to show it in the UK, Italy and Mexico and an interest form Michelle Obama’s “Let’s Move!” team, this project is a perfect example of pre-launch planning, clever use of business contacts and platforms for entertainment products. But most importantly, one of its USPs is its healthy eating mission which makes it an obvious parent pleaser. In fact, its website also has a section just for the them. If parents are the ones who spend money on children’s entertainment products, how can these be also aimed at them while providing a useful tool?

Conscious
Well Being
Food & Drink
Portugal
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Cheap Beer Here!

MisterGoodBeer.com is an app and a website that shows the price of beer in a number of Paris bars in real-time.
 

France
Connectivity
Instant Gratification
Food & Drink
 
Fries, and a beer with that?

The Whopper Bar is a new fast food concept from Burger King. “Bar” comes into play two ways here; there’s a buffet-style topping bar with 22 different choices, such as guacamole, steak sauce, bacon, onions, etc. And what goes better with burgers than beer? Select Whopper Bar locations will also give people the option of enjoying aluminum bottles of Miller Lite and Bud Lite in markets like Miami, Fla., New York, Los Angeles and Las Vegas. A Whopper combo with a beer will set you back $7.99, just about $2 more than a combo with a regular drink.

Experience
Food & Drink
United States