Food & Drink (183)
Cartoon food for thought
A new Portuguese cartoon animation project aimed at giving healthy eating habits to children all over the world will hit the TV screens. The series’ heroes gain superpowers from eating vegetables and other healthy foods. It will launch alongside other merchandising such as a trading card game in Portugal, Brazil, Hungary, Poland and Israel. Its creators have established partnerships with the World Health Organization, the Portuguese Education and Health Ministries, and nutritionist associations in several countries.
Why it matters
With negotiations to show it in the UK, Italy and Mexico and an interest form Michelle Obama’s “Let’s Move!” team, this project is a perfect example of pre-launch planning, clever use of business contacts and platforms for entertainment products. But most importantly, one of its USPs is its healthy eating mission which makes it an obvious parent pleaser. In fact, its website also has a section just for the them. If parents are the ones who spend money on children’s entertainment products, how can these be also aimed at them while providing a useful tool?
‘Mixshopping’ is a promotion launched by fruit beer brand Mixta. A circuit of 25 clothing shops have been made-over with branded interiors, free personal shoppers and mini fridges stocked with Mixta for consumers to sup whilst indulging in retail therapy.
Fruitandchocolate.com provides specially designed fruit baskets for any kind of occasion. Birthdays, anniversaries,Valentine’s day, no matter what the occasion – you can find one to meet your needs. This basket is skewered fresh fruit covered with dark or milk chocolate. The company guarantees that all fruits are fresh and chocolate is the best quality. An irresistable gift.