Food & Drink (183)
Cartoon food for thought
A new Portuguese cartoon animation project aimed at giving healthy eating habits to children all over the world will hit the TV screens. The series’ heroes gain superpowers from eating vegetables and other healthy foods. It will launch alongside other merchandising such as a trading card game in Portugal, Brazil, Hungary, Poland and Israel. Its creators have established partnerships with the World Health Organization, the Portuguese Education and Health Ministries, and nutritionist associations in several countries.
Why it matters
With negotiations to show it in the UK, Italy and Mexico and an interest form Michelle Obama’s “Let’s Move!” team, this project is a perfect example of pre-launch planning, clever use of business contacts and platforms for entertainment products. But most importantly, one of its USPs is its healthy eating mission which makes it an obvious parent pleaser. In fact, its website also has a section just for the them. If parents are the ones who spend money on children’s entertainment products, how can these be also aimed at them while providing a useful tool?
“Le verdure del mio orto” takes the principle behind the social network game Farmville but makes it a reality. Users simply need to create and manage virtual gardens online, while the actual vegetables are being grown in a traditional way and on ecological farming land. The vegetables, chosen by each user depending on their preferences and seasonality, are then delivered to the user’s home address when harvested.
Kalea is offering an advent calendar filled with ten national and ten international brands of beer and four special beer accessories. It is the first ‘adult’ beer advent calendar. What’s more it brings to Austria brands from Italy, Greece and Ireland which can’t be bought in Austria.