Food & Drink (183)
Cartoon food for thought
A new Portuguese cartoon animation project aimed at giving healthy eating habits to children all over the world will hit the TV screens. The series’ heroes gain superpowers from eating vegetables and other healthy foods. It will launch alongside other merchandising such as a trading card game in Portugal, Brazil, Hungary, Poland and Israel. Its creators have established partnerships with the World Health Organization, the Portuguese Education and Health Ministries, and nutritionist associations in several countries.
Why it matters
With negotiations to show it in the UK, Italy and Mexico and an interest form Michelle Obama’s “Let’s Move!” team, this project is a perfect example of pre-launch planning, clever use of business contacts and platforms for entertainment products. But most importantly, one of its USPs is its healthy eating mission which makes it an obvious parent pleaser. In fact, its website also has a section just for the them. If parents are the ones who spend money on children’s entertainment products, how can these be also aimed at them while providing a useful tool?
Heineken wants to thank all their followers for making it the beer brand with the most Facebook fans in the world. It launched a special edition bottle named “Your Heineken” with photos of all their fans. To appear on the bottle, you simply have to find the Heineken fan page on Facebook, click the “Like” button and register your consent in the application. If you invite 9 friends to join the exclusive design, you will receive a code to get a special pack of “Your Heineken” beer.
One of the biggest champagne producers in Russia, Abrau-Durso has become an official partner of the Sochi 2014 Olympic Games. The brand plans to launch new bottle designs dedicated to Sochi 2014.