Food & Drink (183)
Cartoon food for thought
A new Portuguese cartoon animation project aimed at giving healthy eating habits to children all over the world will hit the TV screens. The series’ heroes gain superpowers from eating vegetables and other healthy foods. It will launch alongside other merchandising such as a trading card game in Portugal, Brazil, Hungary, Poland and Israel. Its creators have established partnerships with the World Health Organization, the Portuguese Education and Health Ministries, and nutritionist associations in several countries.
Why it matters
With negotiations to show it in the UK, Italy and Mexico and an interest form Michelle Obama’s “Let’s Move!” team, this project is a perfect example of pre-launch planning, clever use of business contacts and platforms for entertainment products. But most importantly, one of its USPs is its healthy eating mission which makes it an obvious parent pleaser. In fact, its website also has a section just for the them. If parents are the ones who spend money on children’s entertainment products, how can these be also aimed at them while providing a useful tool?
A new range of PET bottles developed by Portuguese company Logoplaste for Vitalis Water is already an international case study thanks to its design. It is being described as the lightest PET bottle on the market. The innovative bottle combines a strong visual identity with environmental concerns – it’s 100% recyclable and saves 250 tons of raw material per year.
In keeping with their slogan of ‘positive energy for the 21st century’, confectionary brand Mars have opened up their brand to act as a vehicle for their consumers to send positive messages to their friends and family. For a limited period the packaging sleeves have been printed with words such as ‘Happy’, ‘Smile’ and ‘Good Luck’ in the famous Mars font.