Food & Drink (183)
Cartoon food for thought
A new Portuguese cartoon animation project aimed at giving healthy eating habits to children all over the world will hit the TV screens. The series’ heroes gain superpowers from eating vegetables and other healthy foods. It will launch alongside other merchandising such as a trading card game in Portugal, Brazil, Hungary, Poland and Israel. Its creators have established partnerships with the World Health Organization, the Portuguese Education and Health Ministries, and nutritionist associations in several countries.
Why it matters
With negotiations to show it in the UK, Italy and Mexico and an interest form Michelle Obama’s “Let’s Move!” team, this project is a perfect example of pre-launch planning, clever use of business contacts and platforms for entertainment products. But most importantly, one of its USPs is its healthy eating mission which makes it an obvious parent pleaser. In fact, its website also has a section just for the them. If parents are the ones who spend money on children’s entertainment products, how can these be also aimed at them while providing a useful tool?
Charaben boxes have been a firm favourite with Japanese children for decades but now they’re coming to the west. These lunch boxes full of animal-shaped food now have fan clubs and communities all over the Western hemisphere and online shops like the bentoshop are fulfilling the demand for cow-shaped rice and the like.
In countries with hot climates, tea and other hot beverages hadn’t been favoured for hydration purposes. However recent surveys show that tea can be just as hydrating as water, and in fact even more so. As a result cafes around Dubai and Abu Dhabi now have special tearooms and tea books for their customers.