Carrefour raises a few eyebrows
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.
Why it matters
Carrefour intends to offer “the best of beauty” with products priced at 20% to 35% less than its competitors.
Shoppers are also prompted to use their smartphones to scan discount codes.
Carrefour is up against some stiff competition with well establish brands. Is considerable savings the best strategy for a brand positioning itself against other top-shelf brands?
A Spanish beauty centre have created the Skinlogic app, a tool to see how plastic surgery corrections would look before going under the knife. Users simply take a photo and select the effect they want to see on their face; improved skin texture, face wrinkles eliminated, increased lip volume etc. After the selection, the app will show the user’s new face and the image is ready to be shared on social media.
Lady Dior Palette is an exclusive make up creation, incorporating the famous Dior handbag. One of its most significant symbols.