Carrefour raises a few eyebrows
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.
Why it matters
Carrefour intends to offer “the best of beauty” with products priced at 20% to 35% less than its competitors.
Shoppers are also prompted to use their smartphones to scan discount codes.
Carrefour is up against some stiff competition with well establish brands. Is considerable savings the best strategy for a brand positioning itself against other top-shelf brands?
The Ostrich pillow is a revolutionary product designed by Kawamura-Ganjavian to help people to take a nap anywhere they are. The idea was to create the perfect place to rest; its soothing soft interior shelters and isolates your head and hands (mind and body) for a short break, without needing to leave your seat. Several research experiments have discovered that even a short 20 minute nap during the day increases productivity at work by more than 30%. However, the Ostrich pillow doesn’t limit its use to the office, they have tested it in airports, trains and also libraries.
Skin care specialist Doctor Babor offers precise anti-age care for individual skin needs. The product box includes an optimiser serum as well as four boosters (hydro, cell protect, anti-stress or anti-wrinkle) that should be used at specific times, depending on the actual skin need. Usage is simple: combine the serum and booster in the palm of your hands and apply.