Carrefour raises a few eyebrows
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.
Why it matters
Carrefour intends to offer “the best of beauty” with products priced at 20% to 35% less than its competitors.
Shoppers are also prompted to use their smartphones to scan discount codes.
Carrefour is up against some stiff competition with well establish brands. Is considerable savings the best strategy for a brand positioning itself against other top-shelf brands?
Beauty Candy is a sweet that contains hydrolysed collagen instead of sugar, fat and sodium which you usually find in regular candy. The collagen helps with plumping your skin and evening out wrinkles. So the premise of this product is that with Beauty Candy you can eat yourself to a younger looking skin.
Lingerie brand Scala have launched Bio-Fir, a range of undergarments that claim to considerably reduce cellulite in just a month by gently warming the skin and increasing cell metabolism.