DraftFcb

Beauty (95)

Carrefour raises a few eyebrows

Carrefour raises a few eyebrows

Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.

Why it matters

Carrefour intends to offer “the best of beauty” with products priced at 20% to 35% less than its competitors.
Shoppers are also prompted to use their smartphones to scan discount codes.
Carrefour is up against some stiff competition with well establish brands. Is considerable savings the best strategy for a brand positioning itself against other top-shelf brands?

Beauty
France
Connectivity
Instant Gratification
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

The plastic surgery simulator

A Spanish beauty centre have created the Skinlogic app, a tool to see how plastic surgery corrections would look before going under the knife. Users simply take a photo and select the effect they want to see on their face; improved skin texture, face wrinkles eliminated, increased lip volume etc. After the selection, the app will show the user’s new face and the image is ready to be shared on social media.
 

Beauty
Instant Gratification
Significance
Spain
 
The latest look? Bags.

Lady Dior Palette is an exclusive make up creation, incorporating the famous Dior handbag. One of its most significant symbols.

Beauty
Create
Enhancement
Italy