Carrefour raises a few eyebrows
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.
Why it matters
Carrefour intends to offer “the best of beauty” with products priced at 20% to 35% less than its competitors.
Shoppers are also prompted to use their smartphones to scan discount codes.
Carrefour is up against some stiff competition with well establish brands. Is considerable savings the best strategy for a brand positioning itself against other top-shelf brands?
Nstyle is a popular nail salon chain that has launched its own nail polish range. Each color in the range has a locally relevant name such as “Helwa” (the word beautiful in Arabic); Jumeira Jane (the nickname of the well-to-do housewives in the upscale neighborhood of Jumeira); “Faraya Flakes” (Faraya is well-known ski resort town in Lebanon) and so on.
Chanel is giving people the opportunity to go behind the scenes of its new Coco Mademoiselle campaign with its star Keira Knightley. Fans of the brand can rediscover the film, experience the ad campaign photo shoot, listen to Keira Knightley’s comments on the costume designs and discover the set of the film with the star.