Carrefour raises a few eyebrows
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.
Why it matters
Carrefour intends to offer “the best of beauty” with products priced at 20% to 35% less than its competitors.
Shoppers are also prompted to use their smartphones to scan discount codes.
Carrefour is up against some stiff competition with well establish brands. Is considerable savings the best strategy for a brand positioning itself against other top-shelf brands?
“29 RUE ST.HONORÉ” is Lancôme’s make-up fall 2011 collection created by Aaron De Mey. It celebrates the address of Lancôme’s headquarters in Paris.
This summer L’Occitane offered their customers “MASSAGE D’EAU”, a hand treatment reserved specifically for working women who were stuck in the city during summer time.