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Carrefour raises a few eyebrows

Carrefour raises a few eyebrows

Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.

Why it matters

Carrefour intends to offer “the best of beauty” with products priced at 20% to 35% less than its competitors.
Shoppers are also prompted to use their smartphones to scan discount codes.
Carrefour is up against some stiff competition with well establish brands. Is considerable savings the best strategy for a brand positioning itself against other top-shelf brands?

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