DraftFcb

Beauty (95)

Carrefour raises a few eyebrows

Carrefour raises a few eyebrows

Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.

Why it matters

Carrefour intends to offer “the best of beauty” with products priced at 20% to 35% less than its competitors.
Shoppers are also prompted to use their smartphones to scan discount codes.
Carrefour is up against some stiff competition with well establish brands. Is considerable savings the best strategy for a brand positioning itself against other top-shelf brands?

Beauty
France
Connectivity
Instant Gratification
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Blushing branding

“29 RUE ST.HONORÉ” is Lancôme’s make-up fall 2011 collection created by Aaron De Mey. It celebrates the address of Lancôme’s headquarters in Paris.

Beauty
Authenticity
Italy
 
Cosmetic DIY

The French brand Rowenta Naturalis has launched a new appliance that enables consumers to mix up their own cosmetics at home.
 

Numerous “recipes” for skin creams, milks and other skin products are available on the website and in an accompanying guide.
 

Beauty
France
Authenticity
Connectivity
Enhancement