Carrefour raises a few eyebrows
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.
Why it matters
Carrefour intends to offer “the best of beauty” with products priced at 20% to 35% less than its competitors.
Shoppers are also prompted to use their smartphones to scan discount codes.
Carrefour is up against some stiff competition with well establish brands. Is considerable savings the best strategy for a brand positioning itself against other top-shelf brands?
Taking inspiration from contact lens delivery, Wilkinson Sword has launched “Club Services”, a website allowing consumers to subscribe to get their razor blades delivered to their home on a regular basis.
The French perfumer Honoré des Prés has created an upmarket perfume collection called "We love New York". 3 fragrances are offered: Carrot, coconut and vanilla. They are only made with quality biological materials, and no synthetic ingredients. The originality of the perfumes comes from their packaging, which imitates American take-away coffee-cups.