Beauty (95)
Carrefour raises a few eyebrows
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.
Why it matters
Carrefour intends to offer “the best of beauty” with products priced at 20% to 35% less than its competitors.
Shoppers are also prompted to use their smartphones to scan discount codes.
Carrefour is up against some stiff competition with well establish brands. Is considerable savings the best strategy for a brand positioning itself against other top-shelf brands?
Related articles
‘Dacha’ are country homes located in the exburbs of Russian cities where urbanites retreat during the summer months. Gardening is a big part of the tradition with Dach-ites often growing flowers and vegetables during their retreat. In celebration of the beginning of this year’s Dacha season, cosmetics brand Optograd have launched a hand cream specifically designed to nourish hands that will be hard at work in the garden.
The jewellery brand “Stroili Oro” created 24 carat gold and silver tattoo jewels to be applied directly to the skin.
