Carrefour raises a few eyebrows
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.
Why it matters
Carrefour intends to offer “the best of beauty” with products priced at 20% to 35% less than its competitors.
Shoppers are also prompted to use their smartphones to scan discount codes.
Carrefour is up against some stiff competition with well establish brands. Is considerable savings the best strategy for a brand positioning itself against other top-shelf brands?
Harvey Nichols, a British upmarket department store, is going to launch a new retail concept for pioneering beauty products, internationally recognised brands and luxury services housed within a cutting-edge and glamorous environment. Using an impressive 22,000 sq ft, the store will extend across three floors in the heart of Liverpool’s fashion hub - the Liverpool ONE Shopping Centre.
During the New York Mercedes-Benz Fashion Week, Glamour Magazine hosted M-commerce enabled Taxi Shops that allowed consumers to instantly buy Lancome and Yves Saint Lauren beauty products while hitching a free ride through Manhattan.