Carrefour raises a few eyebrows
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.
Why it matters
Carrefour intends to offer “the best of beauty” with products priced at 20% to 35% less than its competitors.
Shoppers are also prompted to use their smartphones to scan discount codes.
Carrefour is up against some stiff competition with well establish brands. Is considerable savings the best strategy for a brand positioning itself against other top-shelf brands?
Lingerie brand Scala have launched Bio-Fir, a range of undergarments that claim to considerably reduce cellulite in just a month by gently warming the skin and increasing cell metabolism.
A limited-edition jelly blush with a foam applicator. This blush has an unusually fresh and soft jelly texture that easily melts on cheeks for a natural and buildable result. Formulated with non-sticky polymers, the coloring agent in the formula allows varying looks from a discreet "pinched cheeks" appearance to a more intense, rosy glow.