Beauty (95)

Caring cosmetics

Caring cosmetics
“Bio-Détox Foundation” from Bourjois is a new make-up promising a natural matte finish and a fresh and comfortable feeling on the skin. Enriched with organic chlorophyll, the foundation allows the skin to breathe and at the same time filters pollution.
Why it matters

As consumers seek to cut down on the number of cosmetic products they buy more makeup products are taking on a skin-care role too. 86% of makeup users have used a makeup product that contains a skin care benefit in the past year. How far will multifunctional cosmetics erode the traditional skin care industry and how will the market respond? 

Well Being
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Dubai's males given metrosexual makeover

The modern Arab male has long aspired to a groomed appearance, but to date overt displays of personal care have been frowned upon. Dubai now appears to be embracing the metrosexual concept with the launch of a number of male grooming lounges in the city.

United Arab Emirates
L’Oréal’s got game

L'Oréal has moved into the world of gaming and created an XBOX console app called “The Next Level”. In the game, you can get personal styling tips, inspiration and educational academy programs. The more you play and interact, the more “Style Cred” you can earn - which is then turned into redeemable offers off L'Oréal products.