Why it matters
As consumers seek to cut down on the number of cosmetic products they buy more makeup products are taking on a skin-care role too. 86% of makeup users have used a makeup product that contains a skin care benefit in the past year. How far will multifunctional cosmetics erode the traditional skin care industry and how will the market respond?
Next October the beauty brand Biguine will launch a new make-up collection called Marilyn, inspired by the beauty legend Marilyn Monroe. Available in limited edition, this collection will include eye shadows, eye-liners, mascaras, lipsticks and nail polish.
“D.Hedral” is a new Italian brand of men’s underwear which has a special fit to enhance the buttocks. The angle fit comes in various degrees (95°,115° or 135°) depending on the type of curve and look the user wants to achieve.