Why it matters
As consumers seek to cut down on the number of cosmetic products they buy more makeup products are taking on a skin-care role too. 86% of makeup users have used a makeup product that contains a skin care benefit in the past year. How far will multifunctional cosmetics erode the traditional skin care industry and how will the market respond?
Beauty Candy is a sweet that contains hydrolysed collagen instead of sugar, fat and sodium which you usually find in regular candy. The collagen helps with plumping your skin and evening out wrinkles. So the premise of this product is that with Beauty Candy you can eat yourself to a younger looking skin.
Following L’Oreal’s acquisition of PureOlogy, a luxury, 100% vegan American brand sold through hairdressers, the brand is being relaunched with distribution expanded to European markets alongside a new consumer-focused website, Pureology.com.