Why it matters
As consumers seek to cut down on the number of cosmetic products they buy more makeup products are taking on a skin-care role too. 86% of makeup users have used a makeup product that contains a skin care benefit in the past year. How far will multifunctional cosmetics erode the traditional skin care industry and how will the market respond?
Italian make-up brand Diego Dalla Palma are currently promoting a free online personalised makeup service to customers. Simply send three photographs to inspire the makeup artist and they will send through their recommendations.
Rodial's Glamoxy Snake Serum is an anti-wrinkle cream that bites back at the signs of aging. With a waiting list of 10,000, this is one beauty product people are desperate to try, despite the $150 price tag in America. The serum’s active ingredients mimic the effects of venom – temporarily freezing the tiny muscles that create wrinkles and plumping the skin to smooth out lines.