Why it matters
As consumers seek to cut down on the number of cosmetic products they buy more makeup products are taking on a skin-care role too. 86% of makeup users have used a makeup product that contains a skin care benefit in the past year. How far will multifunctional cosmetics erode the traditional skin care industry and how will the market respond?
Lumene has launched a new mascara that stimulates eyelash growth. The mascara contains unique, active, natural ingredients, which restore eyelashes from within. And the product’s claims are backed-up by consumer testimonials.
“D.Hedral” is a new Italian brand of men’s underwear which has a special fit to enhance the buttocks. The angle fit comes in various degrees (95°,115° or 135°) depending on the type of curve and look the user wants to achieve.