Why it matters
As consumers seek to cut down on the number of cosmetic products they buy more makeup products are taking on a skin-care role too. 86% of makeup users have used a makeup product that contains a skin care benefit in the past year. How far will multifunctional cosmetics erode the traditional skin care industry and how will the market respond?
This summer L’Occitane offered their customers “MASSAGE D’EAU”, a hand treatment reserved specifically for working women who were stuck in the city during summer time.
Schwarzkopf’s Go2b range of styling products now contain pheromones. With this, the brand is actively communicating the promise of sexual attractiveness to the opposite sex.