Why it matters
As consumers seek to cut down on the number of cosmetic products they buy more makeup products are taking on a skin-care role too. 86% of makeup users have used a makeup product that contains a skin care benefit in the past year. How far will multifunctional cosmetics erode the traditional skin care industry and how will the market respond?
Lé Edge is a unique exfoliator made from “higher than surgical grade” stainless steel. It takes off the dead skin cells from your face and your body to reveal smooth, soft skin and reduced pore size. It was inspired by the ancient tool the strigil, which came from a time when skin care was natural and didn’t use chemicals. Lé Edge is perfect for both men and women and because it only needs water, is ideal for people with sensitive skin.
Odacite is a health and beauty brand that’s cutting out retailers and delivering products right to your doorstep, all in the name of freshness.The product is made, dated and shipped individually for each customer, anywhere in the world. Odacite claims this ensures optimum delivery of super-charged antioxidants, which are most potent for only about 6 months. Since the product is dated, there is no need for preservatives, and the products are all-natural.