Why it matters
As consumers seek to cut down on the number of cosmetic products they buy more makeup products are taking on a skin-care role too. 86% of makeup users have used a makeup product that contains a skin care benefit in the past year. How far will multifunctional cosmetics erode the traditional skin care industry and how will the market respond?
“Givenchy Playground” is an interactive event-space for the launch of “Play” - the new perfume from Givenchy, which invites people to play and express their own unique identity in public.
One Pure has developed a skin-care line that is 100% Halal, so permissible to use according to Islamic law. The products do not contain any pork residues (collagen / keratin / gelatin) or alcohol.