Why it matters
As consumers seek to cut down on the number of cosmetic products they buy more makeup products are taking on a skin-care role too. 86% of makeup users have used a makeup product that contains a skin care benefit in the past year. How far will multifunctional cosmetics erode the traditional skin care industry and how will the market respond?
Sunlover is an innovative drink, developed in the nutricosmetics context. With zero calories, it is a refreshing drink that protects the skin deeply, modifying the response of the cells to the UV radiations (helping to tan and promoting skin nourishment before and during sun exposure). Sunlover hydrates the skin, avoiding dehydration, wrinkles and oxidative stress.
Stop The Water While Using Me is a new line of beauty products that remind consumers not to waste water while using them. You’ll think twice before leaving the water on while brushing your teeth!