Car auctions put in reverse
Renault has started a promotion called inverse betting. It’s an online auction where it’s the person who makes the lowest, unmatched bid that gets the car. If someone else chooses the same amount, your bid is invalid.
Why it matters
With all automobile companies promoting very “aggressive” offers and discounts, it is important to find original ways to differentiate without devaluing the brand. Renault offers a sense of occasion and experience around the promotion that leaves it feeling fun and optimistic. How can other car brands makes sales and discounts feel less desperate?
Car-sharing service Zipcar have released an iPhone application that finds and reserves cars based on your location using GPS. Not only that, but you can lock and unlock your Zipcar , and honk its horn to find it in a crowd, all with just a press of your iPhone.
The Volkswagen Milano Taxi is compact and battery powered. Despite being designed in Germany, the car looks like the old taxies that circulated around Milan in the 1950’s allowing it to tick both environmental and emotional boxes.