Car auctions put in reverse
Renault has started a promotion called inverse betting. It’s an online auction where it’s the person who makes the lowest, unmatched bid that gets the car. If someone else chooses the same amount, your bid is invalid.
Why it matters
With all automobile companies promoting very “aggressive” offers and discounts, it is important to find original ways to differentiate without devaluing the brand. Renault offers a sense of occasion and experience around the promotion that leaves it feeling fun and optimistic. How can other car brands makes sales and discounts feel less desperate?
Fiat is teaming with Swedish technology companies AutoAdapt AB and Alelion batteries to produce an electric car based on a converted version of the Fiat 500. 300 are expected to hit the roads before 2010.
Peugeot has launched a novel city-based rental scheme, Mu, in which you can hire an electric car (the Peugeot i-On) to try it out.