DraftFcb

Automotive (124)

Car auctions put in reverse

Car auctions put in reverse

Renault has started a promotion called inverse betting. It’s an online auction where it’s the person who makes the lowest, unmatched bid that gets the car. If someone else chooses the same amount, your bid is invalid.  

Why it matters

With all automobile companies promoting very “aggressive” offers and discounts, it is important to find original ways to differentiate without devaluing the brand. Renault offers a sense of occasion and experience around the promotion that leaves it feeling fun and optimistic. How can other car brands makes sales and discounts feel less desperate?    

Automotive
Experience
Spain
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Electric gets dirty

Renault has recently launched a large-scale advertising campaign to promote its new fully-electric Zero Emission (zero emitting)  range. The commercial emphasizes the importance of electricity in our everyday life by replacing electric devices with ones powered by fuel.

Automotive
France
Conscious
Enhancement
 
Cadillac. Putting on the Ritz

Cadillac has bolstered its JD Powers and Associate customer service rating to the rank of “Customer Service Champion,” simply by training it’s sales associates with Ritz Carlton service consultants.

Automotive
Enhancement
Experience
Significance
United States