Car auctions put in reverse
Renault has started a promotion called inverse betting. It’s an online auction where it’s the person who makes the lowest, unmatched bid that gets the car. If someone else chooses the same amount, your bid is invalid.
Why it matters
With all automobile companies promoting very “aggressive” offers and discounts, it is important to find original ways to differentiate without devaluing the brand. Renault offers a sense of occasion and experience around the promotion that leaves it feeling fun and optimistic. How can other car brands makes sales and discounts feel less desperate?
The Volkswagen Milano Taxi is compact and battery powered. Despite being designed in Germany, the car looks like the old taxies that circulated around Milan in the 1950’s allowing it to tick both environmental and emotional boxes.
The American car manufacturer Chevy intends to put environmental impact labels on its models. The tags will provide information on the car’s green features such as emissions, fuel-saving technologies.