Car auctions put in reverse
Renault has started a promotion called inverse betting. It’s an online auction where it’s the person who makes the lowest, unmatched bid that gets the car. If someone else chooses the same amount, your bid is invalid.
Why it matters
With all automobile companies promoting very “aggressive” offers and discounts, it is important to find original ways to differentiate without devaluing the brand. Renault offers a sense of occasion and experience around the promotion that leaves it feeling fun and optimistic. How can other car brands makes sales and discounts feel less desperate?
An award winning bike design made out of rust-free aluminium with a built in LED light system that is charged by sunlight. The bike also has an integrated lock so you don’t have to carry any accessories with you.
Telefonica and Endesa have installed several ports in Madrid allowing people to charge their electric cars in telephone booths for free. After this trial, the plan is to expand to other cities and countries.