Car auctions put in reverse
Renault has started a promotion called inverse betting. It’s an online auction where it’s the person who makes the lowest, unmatched bid that gets the car. If someone else chooses the same amount, your bid is invalid.
Why it matters
With all automobile companies promoting very “aggressive” offers and discounts, it is important to find original ways to differentiate without devaluing the brand. Renault offers a sense of occasion and experience around the promotion that leaves it feeling fun and optimistic. How can other car brands makes sales and discounts feel less desperate?
Toyota is not only showing its environmental awareness by building hybrid cars, but they are now building a green car dealership in Salzburg. Toyota demonstrates features of its green dealerships in its prototype store design, incorporating such things as lifts lubricated with vegetable oil, geothermal heating systems, and the recycling of car wash water for the washing of organic duds.
BMW will allow visitors to touch exhibits at its classic car museum in Munich during a special event for the blind called the ‘Night of the White Gloves’. The event is being held in collaboration with the Bavarian Association of the Blind. Those attending will be permitted to touch the 120 exhibits while wearing white gloves provided by their hosts. Visitor will also be able to touch the insides of the cabins, engines and luggage compartments.