Automotive (124)

Car auctions put in reverse

Car auctions put in reverse

Renault has started a promotion called inverse betting. It’s an online auction where it’s the person who makes the lowest, unmatched bid that gets the car. If someone else chooses the same amount, your bid is invalid.  

Why it matters

With all automobile companies promoting very “aggressive” offers and discounts, it is important to find original ways to differentiate without devaluing the brand. Renault offers a sense of occasion and experience around the promotion that leaves it feeling fun and optimistic. How can other car brands makes sales and discounts feel less desperate?    

  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Seatbelt supervisor

An Emirati teenager has come up with an invention that is being touted as a possible solution to road fatalities in the UAE. The design sees electronic wiring linking the seatbelt to the engine, enabling the driver to switch on the engine and change gear only when the seatbelt is fastened.

United Arab Emirates
Mobile-controlled cars (well, nearly.)

Electric cars are turning heads at the Consumer Electronics Show (CES) in Las Vegas, and in 2010 we’ll finally see electric car models from Chevrolet and Nissan hitting dealer lots.  But excitement is building around one of the Chevy Volt’s tangential features – the ability to control the car’s functions form your mobile phone.  Chevy has developed an app for iPhone, Blackberry, and Droid that lets you monitor the car’s battery charge, lock & unlock the doors, even remote-start from your phone.

Instant Gratification
United States