Car auctions put in reverse
Renault has started a promotion called inverse betting. It’s an online auction where it’s the person who makes the lowest, unmatched bid that gets the car. If someone else chooses the same amount, your bid is invalid.
Why it matters
With all automobile companies promoting very “aggressive” offers and discounts, it is important to find original ways to differentiate without devaluing the brand. Renault offers a sense of occasion and experience around the promotion that leaves it feeling fun and optimistic. How can other car brands makes sales and discounts feel less desperate?
Renault has recently launched a large-scale advertising campaign to promote its new fully-electric Zero Emission (zero emitting) range. The commercial emphasizes the importance of electricity in our everyday life by replacing electric devices with ones powered by fuel.
Cadillac has bolstered its JD Powers and Associate customer service rating to the rank of “Customer Service Champion,” simply by training it’s sales associates with Ritz Carlton service consultants.