Car auctions put in reverse
Renault has started a promotion called inverse betting. It’s an online auction where it’s the person who makes the lowest, unmatched bid that gets the car. If someone else chooses the same amount, your bid is invalid.
Why it matters
With all automobile companies promoting very “aggressive” offers and discounts, it is important to find original ways to differentiate without devaluing the brand. Renault offers a sense of occasion and experience around the promotion that leaves it feeling fun and optimistic. How can other car brands makes sales and discounts feel less desperate?
An increasing number of small car manufacturers are coming onto the market. W Motors is the latest sports car manufacturer to emerge in this market. The car produced in Lebanon, is the first to be constructed in the Middle East. The car has a signature diamond encrusted LED lights and is supposedly the most luxurious sports car in the world. In addition, the Hyper-Sport model will be the first and only car to ever integrate a fully functional holographic display with interactive motion.
The Fiat 500 has inspired a new product line launched by the Italian automobile company. It is the result of a collaboration between Lapo Elkann, (Agnelli´s heir) and Italian company Meritalia. Called the 'Fiat 500 Design Collection” it’s the companies first collection of furniture. It includes the Panorama sofa, a Picnic table and a Cheers console. The three designs pay tribute to the Fiat 500 of the 60's.