Social Cause (141)
Can luxury be sustainable?
The third edition of the ‘1.618 Sustainable Luxury’ fair took place in Paris at the end of March.
Supported by the Ministry of Culture, the fair aims to educate, inform, and support the change for a more sustainable form of luxury.
Why it matters
It is an opportunity to demonstrate that ethics and the environment can be combined when looking at luxury products. As consumers become more aware of the impact of their behaviour on the planet, will we see a growth in sustainable products in categories that usually pride themselves on uniqueness and exclusivity?
This project was launched to make use of the receipts you receive at bottle deposit machines after you’ve recycled. Instead of collecting the cash at the cashier, you enter the receipt into the device and donate the money for your contribution to support social causes of your choice. A number of these devices have already been distributed among supermarkets.
The Extra Mile is a charity that collects frequent flyer miles from those that don’t use them or donate them, so that friends and family of terminally ill people can visit their loved ones back home.
Matt Dimmer came up with the idea after he had to travel back and forth when his father was diagnosed with stage 4 cancer in 2011. He realised that not everyone would be able to afford this, so he set up the Extra Mile to make it easier for families to embark on emergency visits to see ill relatives. Those with frequent flyer miles who don’t need them are encouraged to donate them to them.