Social Cause (141)
Can luxury be sustainable?
The third edition of the ‘1.618 Sustainable Luxury’ fair took place in Paris at the end of March.
Supported by the Ministry of Culture, the fair aims to educate, inform, and support the change for a more sustainable form of luxury.
Why it matters
It is an opportunity to demonstrate that ethics and the environment can be combined when looking at luxury products. As consumers become more aware of the impact of their behaviour on the planet, will we see a growth in sustainable products in categories that usually pride themselves on uniqueness and exclusivity?
A new campaign by the French government has made its mark on some of Paris’ walls. Called the ‘clean tag concept’, social messages are stencilled on walls by cleaning the surfaces rather than painting them. It promotes messages about social issues (helping the homeless), cultural issues(restoring historic monuments) and environmental issues(making the city cleaner).
Founder Ergem Senyuva launched yesilist.com,Turkey’s first online green directory and sustainability platform. It provides consumers with tools to make smart and healthy choices for themselves and the planet.