Social Cause (141)
Can luxury be sustainable?
The third edition of the ‘1.618 Sustainable Luxury’ fair took place in Paris at the end of March.
Supported by the Ministry of Culture, the fair aims to educate, inform, and support the change for a more sustainable form of luxury.
Why it matters
It is an opportunity to demonstrate that ethics and the environment can be combined when looking at luxury products. As consumers become more aware of the impact of their behaviour on the planet, will we see a growth in sustainable products in categories that usually pride themselves on uniqueness and exclusivity?
Online retailer yoox.com launched a special project to help Japan after the earthquake and tsunami that devastated the country. yoox.com teamed up with 8 international fashion brands that each created one-off t-shirts inspired by the theme “We Love Japan”. All proceeds from the t-shirts sales go to the International Federation of Red Cross and Red Crescent Societies for the earthquake and tsunami relief efforts in Japan.
Ausonia company (brand that produces articles for women) has launched the “one package one minute to the breast cancer investigation” campaign. Ausonia, in cooperation with AECC (Spanish Association Against Cancer) tries to contribute to the fight against breast cancer financing an investigation minute for each sold package.