Social Cause (141)
Can luxury be sustainable?
The third edition of the ‘1.618 Sustainable Luxury’ fair took place in Paris at the end of March.
Supported by the Ministry of Culture, the fair aims to educate, inform, and support the change for a more sustainable form of luxury.
Why it matters
It is an opportunity to demonstrate that ethics and the environment can be combined when looking at luxury products. As consumers become more aware of the impact of their behaviour on the planet, will we see a growth in sustainable products in categories that usually pride themselves on uniqueness and exclusivity?
This project was launched to make use of the receipts you receive at bottle deposit machines after you’ve recycled. Instead of collecting the cash at the cashier, you enter the receipt into the device and donate the money for your contribution to support social causes of your choice. A number of these devices have already been distributed among supermarkets.
MYC4 is an online platform that connects potential money donors with African entrepreneurs who lack capital to develop their businesses. After seeing different business models that are in need of a micro loan, the donor can choose which start- up he wants to support with as little as 5 euros – hence playing a vital role in getting a business to flourish and even earn a profit.