Social Cause (141)
Calling all helping hands
After an earthquake hit the city of Van in southeast Turkey, a lot of initiatives were put into place to help rebuild the devastated area. The mobile phone company Turkcell decided to contribute and support projects in the educational sector. They launched a campaign on social responsibility hoping to garner the support of people across the country to help.
Why it matters
When a natural disaster hits, there’s usually a strong sense of unity in society. While we often see people engaging and helping one another, should brands have a more important role to play to heighten social awareness?
17. May 2012
‘Ajudar a Marta’ (Helping Marta) is a Facebook page created by Marta’s parents to help find a compatible bone marrow donor for their 4-year old daughter suffering from leukaemia. In just a few days, Marta’s page gathered more than 14,500 fans and created an unprecedented wave of support all over Portugal and other countries. A happy side-effect of this was that the number of blood and bone marrow donors across Portugal significantly increased, with donations being organized in companies, schools, fire departments, and other institutions.
International pen manufacturer Montblanc’s ‘Signature for Good’ campaign for global literacy was brought to life with the recent unveiling of a portraiture collection featuring celebrities photographed as famous literary heroines. The autographed portraits will be auctioned and all the proceeds will go to UNICEF’s education and literacy programs. By choosing to support a cause that is so closely linked to its product, this initiative feels authentic and genuine.