Social Cause (141)
Calling all helping hands
After an earthquake hit the city of Van in southeast Turkey, a lot of initiatives were put into place to help rebuild the devastated area. The mobile phone company Turkcell decided to contribute and support projects in the educational sector. They launched a campaign on social responsibility hoping to garner the support of people across the country to help.
Why it matters
When a natural disaster hits, there’s usually a strong sense of unity in society. While we often see people engaging and helping one another, should brands have a more important role to play to heighten social awareness?
17. May 2012
A brothel in Berlin is offering discounts for “going green”. In a bid to stave off falling demand in the current economic climate, the brothel will give clients a “green” discount if they take public transit or ride a bike when they next use their services.
"Antivihrus" is a campaign created by Tiempo BBDO Spain to help in the fight against HIV. In collaboration with Norton, the computer software brand, Unicef released a website where for €1.20 you can download an antivirus software that protects your computer and the money raised goes to fighting HIV. The website also provides a map to follow the number of downloads around the world and how your engagement is helping.