Social Cause (141)
Calling all helping hands
After an earthquake hit the city of Van in southeast Turkey, a lot of initiatives were put into place to help rebuild the devastated area. The mobile phone company Turkcell decided to contribute and support projects in the educational sector. They launched a campaign on social responsibility hoping to garner the support of people across the country to help.
Why it matters
When a natural disaster hits, there’s usually a strong sense of unity in society. While we often see people engaging and helping one another, should brands have a more important role to play to heighten social awareness?
Source: www.turkcell.com.tr/site/tr/turkcellhakkinda/Sayfalar/sosyal-sorumluluk/egitim/van-icin-turkiye-kumbarasi/genel.aspx
17. May 2012
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