Social Cause (141)
Calling all helping hands
After an earthquake hit the city of Van in southeast Turkey, a lot of initiatives were put into place to help rebuild the devastated area. The mobile phone company Turkcell decided to contribute and support projects in the educational sector. They launched a campaign on social responsibility hoping to garner the support of people across the country to help.
Why it matters
When a natural disaster hits, there’s usually a strong sense of unity in society. While we often see people engaging and helping one another, should brands have a more important role to play to heighten social awareness?
17. May 2012
YES! magazine developed a campaign for girls aged 13-18 with the message “Differentiate through good causes”. If they send an SMS and buy a badge, the money raised contributed towards the treatment of a sick child.
A Portuguese company, Logoplaste, and Smart combined their creativity to offer CADin – an innovative fundraising initiative to supports children with learning difficulties. The Smart Art campaign involved companies buying a Smart car and donating it to an art auction. Well known Portuguese artists were invited to customise the cars with their artwork. The cars toured shopping centres and other public places throughout Portugal, raising public awareness for the activities of CADin.