Social Cause (141)
Calling all helping hands
After an earthquake hit the city of Van in southeast Turkey, a lot of initiatives were put into place to help rebuild the devastated area. The mobile phone company Turkcell decided to contribute and support projects in the educational sector. They launched a campaign on social responsibility hoping to garner the support of people across the country to help.
Why it matters
When a natural disaster hits, there’s usually a strong sense of unity in society. While we often see people engaging and helping one another, should brands have a more important role to play to heighten social awareness?
17. May 2012
Social Media isn’t just changing the game in the for-profit world; it’s also the future of fundraising for non-profits. The scaleability of social networks makes them the perfect place for building broad-based support. Virtual volunteering is just as attractive to supporters, because, well, it’s easy. Without even leaving your laptop or smartphone, you can spread a message, vote for a cause, sign a petition, or make a donation. Disaster relief in Haiti is one of the most recent examples. Donating is as easy as texting the word “haiti” to 90999 to donate $10 to the Red Cross. Twitter users spread the word, making it the most tweeted message in the days following the earthquake.
The 1% Club is an online marketplace for small charity projects, where individuals and businesses can give 1% of their time, knowledge or income to contribute directly to a project of their choice.