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Calling all helping hands

Calling all helping hands

After an earthquake hit the city of Van in southeast Turkey, a lot of initiatives were put into place to help rebuild the devastated area. The mobile phone company Turkcell decided to contribute and support projects in the educational sector. They launched a campaign on social responsibility hoping to garner the support of people across the country to help.

Why it matters

When a natural disaster hits, there’s usually a strong sense of unity in society. While we often see people engaging and helping one another, should brands have a more important role to play to heighten social awareness?

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The 1% Club is an online marketplace for small charity projects, where individuals and businesses can give 1% of their time, knowledge or income to contribute directly to a project of their choice.

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