DraftFcb

Social Cause (141)

Calling all helping hands

Calling all helping hands

After an earthquake hit the city of Van in southeast Turkey, a lot of initiatives were put into place to help rebuild the devastated area. The mobile phone company Turkcell decided to contribute and support projects in the educational sector. They launched a campaign on social responsibility hoping to garner the support of people across the country to help.

Why it matters

When a natural disaster hits, there’s usually a strong sense of unity in society. While we often see people engaging and helping one another, should brands have a more important role to play to heighten social awareness?

Well Being
Turkey
Social Cause
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Anorexic art

ANAD is a pro bono organisation that educates the public about anorexia. To demonstrate the unhealthy ideals presented by the fashion and beauty industry they repainted world famous masterpieces as though the subjects were suffering from anorexia.

Fear
Social Cause
United Kingdom
 
Bringing luxury to charity

Luxury brand Bvlgari and Save the Children charity have joined forces to help improve education programs in conflict-affected and impoverished countries. The partnership means that Bvlgari has created a limited edition unisex ring engraved with the Save the Children logo.

Conscious
Spain
Social Cause