Social Cause (141)
Ausonia company (brand that produces articles for women) has launched the “one package one minute to the breast cancer investigation” campaign. Ausonia, in cooperation with AECC (Spanish Association Against Cancer) tries to contribute to the fight against breast cancer financing an investigation minute for each sold package.
Why it matters
Time equals money and is a more involved and personal way of donating to a charitable cause. Will time and resources become the new currency in corporate CSR?
Source: Marketing News
19. May 2010
Across Europe thousands of children go missing every year. NotFound is a project with a simple idea aimed at making a difference to this problem. Companies who install the application will then have a picture of a missing child automatically published on every ‘page not found’ error page of their website.
Crowdvoice is a user-powered online platform that aggregates voices of protest from around the world. Anyone can post content by pasting an URL and the platform compiles each cause into a “Voice”.