Social Cause (141)
Ausonia company (brand that produces articles for women) has launched the “one package one minute to the breast cancer investigation” campaign. Ausonia, in cooperation with AECC (Spanish Association Against Cancer) tries to contribute to the fight against breast cancer financing an investigation minute for each sold package.
Why it matters
Time equals money and is a more involved and personal way of donating to a charitable cause. Will time and resources become the new currency in corporate CSR?
Source: Marketing News
19. May 2010
“A tram called healthiness” is an initiative developed by pharmaceutical company Takeda Italia with the support of the city of Milan, featuring a tram which tours the city, offering interested parties a free, on-board health check.
With her own clothing label MCC, Anke Domaske created a new line which is completely made out of milk fibres. Clothes made of this material are antibacterial and antiallergic. They not only look and feel good, they also care for your skin due to the amino acids they contain.