Social Cause (141)
Ausonia company (brand that produces articles for women) has launched the “one package one minute to the breast cancer investigation” campaign. Ausonia, in cooperation with AECC (Spanish Association Against Cancer) tries to contribute to the fight against breast cancer financing an investigation minute for each sold package.
Why it matters
Time equals money and is a more involved and personal way of donating to a charitable cause. Will time and resources become the new currency in corporate CSR?
Source: Marketing News
19. May 2010
For Christmas 2008, the Portuguese Red Cross opened a retail store in a shopping mall in Lisbon to sell... HOPE. The store was similar to any other in the shopping centre, with a counter, displays, hangers, and various sizes (prices) but with one essential difference – it ‘sold’ donations.
Ecobags by Vodafone are made from recycled advertising billboard plastic paper. Sales of them support the ‘My Future’ project, which is fund-raising for solar panel installations in one school in each region of Italy.