Social Cause (141)
Ausonia company (brand that produces articles for women) has launched the “one package one minute to the breast cancer investigation” campaign. Ausonia, in cooperation with AECC (Spanish Association Against Cancer) tries to contribute to the fight against breast cancer financing an investigation minute for each sold package.
Why it matters
Time equals money and is a more involved and personal way of donating to a charitable cause. Will time and resources become the new currency in corporate CSR?
Source: Marketing News
19. May 2010
“Slooow” is a soft and easy-to-read watch primarily designed for people with learning difficulties but also incorporating fashion values that appeal to the general public. Money raised through sales of the watches is donated to causes that aid people with Down Syndrome.
Food waste and hunger are serious problems that lie adjacent to one another. One is driven by over-abundance while the latter is driven by the prevalence of poverty. Flashfood is an app created by Arizona State University students that lets restaurants and cafes alert local charitable organizations that they have extra food they could pick-up for local shelters.
By using smartphones, the app can address a small part of the hunger crisis, by alerting interested recipients when and where there is new food to donate, while cutting down on the needless disposal of perfectly edible food.