Social Cause (141)
Ausonia company (brand that produces articles for women) has launched the “one package one minute to the breast cancer investigation” campaign. Ausonia, in cooperation with AECC (Spanish Association Against Cancer) tries to contribute to the fight against breast cancer financing an investigation minute for each sold package.
Why it matters
Time equals money and is a more involved and personal way of donating to a charitable cause. Will time and resources become the new currency in corporate CSR?
Source: Marketing News
19. May 2010
Two nurses have launched a new volunteering project that aims at helping patients located in an isolated district in the northern Portugal. Their contract with the local authorities grants them lodging, a car for tending to patients and a small subsidy for food and other expenses.
CarrotMob allows businesses to compete with their environmental credentials. A social network of consumers then agrees to purchase products from whichever business comes out on top.