Social Cause (141)
Ausonia company (brand that produces articles for women) has launched the “one package one minute to the breast cancer investigation” campaign. Ausonia, in cooperation with AECC (Spanish Association Against Cancer) tries to contribute to the fight against breast cancer financing an investigation minute for each sold package.
Why it matters
Time equals money and is a more involved and personal way of donating to a charitable cause. Will time and resources become the new currency in corporate CSR?
Source: Marketing News
19. May 2010
Former Harvey Nichols style expert Mary Portas is opening a new charity shop in the designer area of London’s Westfield shopping centre. The ‘Living and Giving Shop’ will be manned by staff including celebrity volunteers, and Grazia fashion magazine has asked some of its contacts to help donate to the project – including labels such as Burberry and Mulberry.
Green is the new black these days and like all trends, they reach a point where the consumer becomes desensitised to the hype. For the green movement, the time is now. According to Green Marketing, 25% of consumers don’t trust advertising about a company’s green credentials. With so many companies being exposed for “greenwashing,” consumer scepticism is rife.