Social Cause (141)
Ausonia company (brand that produces articles for women) has launched the “one package one minute to the breast cancer investigation” campaign. Ausonia, in cooperation with AECC (Spanish Association Against Cancer) tries to contribute to the fight against breast cancer financing an investigation minute for each sold package.
Why it matters
Time equals money and is a more involved and personal way of donating to a charitable cause. Will time and resources become the new currency in corporate CSR?
Source: Marketing News
19. May 2010
The Extraordinaries iPhone app is the latest example of crowd-sourcing for the common good. Using this app, folks with five minutes or less to spare, can log in and help out at the click of a button. Whether it’s tagging images for a local museum or taking photos of the street you’re on for the city planner, it’s all about giving what you can, when you can.
A brothel in Berlin is offering discounts for “going green”. In a bid to stave off falling demand in the current economic climate, the brothel will give clients a “green” discount if they take public transit or ride a bike when they next use their services.