Food & Drink (183)
Bursts of summer
“Summer Bubbles” are little spheres by Moët & Chandon to be splashed in a champagne flute dispersing fresh fruit. They will be served in twenty high-end Italian lounge bars displayed in gold Moet bowls.
Why it matters
Finding people new ways to enhance product experiences keeps them engaged and can build long-term relationships. Will we see alcohol brands that have been around a long time introduce new product rituals every year in order to keep the brand revitalised and relevant?
Ferrero is celebrating Italy’s 150th anniversary by launching limited edition patriotic packaging for two of its most historic products, Nutella and TicTac.
Beef!, the first German cooking magazine for men has understood the true reasons why and how men really like to cook: they can collect expensive gadgets, cut, fry, slough & compete with their connoisseurship. Beef! shows men how to cook the masculine way with humor (center-fold recipes anyone?) and no fear to depict blood.