Food & Drink (183)
Bursts of summer
“Summer Bubbles” are little spheres by Moët & Chandon to be splashed in a champagne flute dispersing fresh fruit. They will be served in twenty high-end Italian lounge bars displayed in gold Moet bowls.
Why it matters
Finding people new ways to enhance product experiences keeps them engaged and can build long-term relationships. Will we see alcohol brands that have been around a long time introduce new product rituals every year in order to keep the brand revitalised and relevant?
Nestlé have updated their dairy brand ‘La Lechera’ to highlight its traditional and authentic values. They appear to have moved away from depicting modern families in their communications and reverted to using their iconic milkmaid imagery – something they have been associated with in Latin America and Spain since 1921.
Grolsch has launched its own magazine in The Netherlands. The publication is called Eigen.Zinnig (Obstinate), and brings to life the character of The Netherlands.