Food & Drink (183)
Bursts of summer
“Summer Bubbles” are little spheres by Moët & Chandon to be splashed in a champagne flute dispersing fresh fruit. They will be served in twenty high-end Italian lounge bars displayed in gold Moet bowls.
Why it matters
Finding people new ways to enhance product experiences keeps them engaged and can build long-term relationships. Will we see alcohol brands that have been around a long time introduce new product rituals every year in order to keep the brand revitalised and relevant?
Royal Canin is a health nutrition specialist for cats and dogs, who wants to offer innovations to serve the nutritional requirements of pets. Claiming to produce tailor-made nutrition for every cat and dog, they are looking to widen their ranges correspondingly, including products for specific breeds.
The newest adaptation to on-the-go consumers is the wave of mobile gourmet food trucks - not your usual hot dog and ice cream stations outside of the game. Food is being prepared to order with top-notch culinary ingredients, rather than “held and delivered” subs and burgers. Chefs in Los Angeles, New York and Chicago are attempting to revamp the unsanitary perceptions of food on a truck. Chicago Chef, Matt Maroni, is even going as far as submitting law-changing proposals to allow the trend to sweep through Chicago neighborhoods, literally.