Food & Drink (183)
Bursts of summer
“Summer Bubbles” are little spheres by Moët & Chandon to be splashed in a champagne flute dispersing fresh fruit. They will be served in twenty high-end Italian lounge bars displayed in gold Moet bowls.
Why it matters
Finding people new ways to enhance product experiences keeps them engaged and can build long-term relationships. Will we see alcohol brands that have been around a long time introduce new product rituals every year in order to keep the brand revitalised and relevant?
In an effort to bring upscale to fast food, Burger King is offering brunch in selected markets. The brunch will offer the regular breakfast menu items, but will add a few specialty items including the mimosa. A traditional mimosa consists of orange juice and champagne, the Burger King mimosa will consist of orange juice and sprite.
A Dortmund-based start-up developed the mobile app ‘frinxx’ that allows users to pay and give away drink vouchers to their friends via their smartphones, even if the friends are not present at the bar themselves! The recipients can then obtain their drinks by showing the received code to the bartender of a participating establishment.