DraftFcb

Food & Drink (183)

Bursts of summer

Bursts of summer

“Summer Bubbles” are little spheres by Moët & Chandon to be splashed in a champagne flute dispersing fresh fruit. They will be served in twenty high-end Italian lounge bars displayed in gold Moet bowls.

Why it matters

Finding people new ways to enhance product experiences keeps them engaged and can build long-term relationships. Will we see alcohol brands that have been around a long time introduce new product rituals every year in order to keep the brand revitalised and relevant?

Experience
Italy
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

picky pets

Royal Canin is a health nutrition specialist for cats and dogs, who wants to offer innovations to serve the nutritional requirements of pets. Claiming to produce tailor-made nutrition for every cat and dog, they are looking to widen their ranges correspondingly, including products for specific breeds.

Austria
Enhancement
Food & Drink
 
Dining detour

The newest adaptation to on-the-go consumers is the wave of mobile gourmet food trucks - not your usual hot dog and ice cream stations outside of the game.  Food is being prepared to order with top-notch culinary ingredients, rather than “held and delivered” subs and burgers.  Chefs in Los Angeles, New York and Chicago are attempting to revamp the unsanitary perceptions of food on a truck.  Chicago Chef, Matt Maroni, is even going as far as submitting law-changing proposals to allow the trend to sweep through Chicago neighborhoods, literally.

Instant Gratification
Food & Drink
United States