Food & Drink (183)
Bursts of summer
“Summer Bubbles” are little spheres by Moët & Chandon to be splashed in a champagne flute dispersing fresh fruit. They will be served in twenty high-end Italian lounge bars displayed in gold Moet bowls.
Why it matters
Finding people new ways to enhance product experiences keeps them engaged and can build long-term relationships. Will we see alcohol brands that have been around a long time introduce new product rituals every year in order to keep the brand revitalised and relevant?
Classic Portuguese chewing gum brand Gorila has launched an app with three 80’s classic video games (Pong, Arkanoid and Space Invaders) in its latest campaign celebrating the “good old days”. The app can be accessed through a QR code made out of chewing gum displayed on billboards. The brand has released a new vintage edition bubble gum and the campaign is attempting to reach out to former consumers.
Breakfest is a food and culture festival celebrating breakfast . It celebrates not only the food but the emotional and social context of coming together for the most important meal of the day.