Food & Drink (183)
Bursts of summer
“Summer Bubbles” are little spheres by Moët & Chandon to be splashed in a champagne flute dispersing fresh fruit. They will be served in twenty high-end Italian lounge bars displayed in gold Moet bowls.
Why it matters
Finding people new ways to enhance product experiences keeps them engaged and can build long-term relationships. Will we see alcohol brands that have been around a long time introduce new product rituals every year in order to keep the brand revitalised and relevant?
McDonald’s Portugal has launched an exclusive sundae made with a pear exclusively developed for the Portuguese market. The ‘Sundae Origins’ is the result of a partnership between Frulact (a Portuguese fruit processing company) and the National Association of Producers of Pêra Rocha. This sundae comes after the launch of three other Portuguese themed products: McLusitano, Egg Cream Sundae and McBifana.
The trendy Amsterdam based bar ‘Minibar’ has replaced the staff by...YOU. The way it works is that all guest receive a key on arrival for their private refrigerator that’s filled with all possible drinks. They can serve themselves and never have to wait at the bar. At the end of the evening you just pay for what you used.