Food & Drink (183)
Bursts of summer
“Summer Bubbles” are little spheres by Moët & Chandon to be splashed in a champagne flute dispersing fresh fruit. They will be served in twenty high-end Italian lounge bars displayed in gold Moet bowls.
Why it matters
Finding people new ways to enhance product experiences keeps them engaged and can build long-term relationships. Will we see alcohol brands that have been around a long time introduce new product rituals every year in order to keep the brand revitalised and relevant?
The Austrian company Sonnentor has developed a spicy, spelt wheat-snack refined with the herbal flower preparations “Good Mood”, “Sunkiss”, and the “Sharp maker” each of which is tailored for different effects on your mood.
Moscow offices are welcoming vending machines that dispense sweet soda water. In a fashionably retro move, they are the very same units that millions of Russians would have seen on every street in the old Soviet Union.