Media & Entertainment (173)
Bringing the party to you
“Party in a box” is a package sent out to guests across the United States, letting you share your get together with your loved ones living far away. Those who receive the kit have to send back a photo portraying themselves having fun.
Why it matters
Despite distance, this kind of concept could encourage virtual connections. We can’t always celebrate some of the most important moments in our lives surrounded by everyone we care for the most. Is this unconventional way to celebrate at a distance the new tangible way of bringing people closer in this deeply virtual era?
For the launch of the “Wall Street movie” in France, the radio station RTL has created a street marketing campaign, offering Parisians free rides in New York style yellow cabs that show the movie trailer. All people have to do is to hail a yellow cab and give “RTL” as a password.
BSkyB will launch a James Bond-only channel called Sky Movies 007. On air for a month from October 5th, it will be showing the entire James Bond catalogue to celebrate the 50th anniversary of the release of the first Bond movie, Dr No.