Media & Entertainment (173)
Bringing the party to you
“Party in a box” is a package sent out to guests across the United States, letting you share your get together with your loved ones living far away. Those who receive the kit have to send back a photo portraying themselves having fun.
Why it matters
Despite distance, this kind of concept could encourage virtual connections. We can’t always celebrate some of the most important moments in our lives surrounded by everyone we care for the most. Is this unconventional way to celebrate at a distance the new tangible way of bringing people closer in this deeply virtual era?
Producers of the popular children’s TV series, Sesame Street, are making an episode focused specifically on helping families through times of economic difficulty. The Muppets and their human friends and neighbours will talk about how to deal with the impact of the recession in an upcoming PBS primetime special, "Families Stand Together: Feeling Secure in Tough Times," starring Elmo.
The new Axe Excite (Lynx in the UK) campaign was brought to life digitally by locking the Axe angels from the Axe Excite TVC and filming them for two weeks in a specially designed Heaven On Earth house. Consumers were able to see more content (featured exclusively online) if they stayed on the website for longer, provided a product code or if they shared the website via social networks.