Media & Entertainment (173)
Bringing the party to you
“Party in a box” is a package sent out to guests across the United States, letting you share your get together with your loved ones living far away. Those who receive the kit have to send back a photo portraying themselves having fun.
Why it matters
Despite distance, this kind of concept could encourage virtual connections. We can’t always celebrate some of the most important moments in our lives surrounded by everyone we care for the most. Is this unconventional way to celebrate at a distance the new tangible way of bringing people closer in this deeply virtual era?
‘Eljelou’ is a new magazine where the stars are everyday people. The design of the magazine is very similar to a well-known international magazine devoted to the rich and famous, except that ‘Eljelou’ is devoted to lives, holidays and weddings of normal people.
For the launch of his latest album entitled ‘Destroyed’, Moby partnered with Soundcloud and Instagram to draw consumers into a multisensory, participatory digital experience with free streaming, photos and a localization twist. The digital experience promotes the physical purchase of the album in an age where “liquid” goods, like music, are losing their value.