Media & Entertainment (173)
Bring the festival fun online
Turkcell is the biggest GSM operator in Turkey and they have launched an online festival. The events include football games and concerts given by popular Turkish singers. The more you participate on the website, the more points you gain. The points can eventually be traded for gifts.
Why it matters
This site basically brings the festival to your computer. It’s also a platform where people can get to know each other. Is this a new way to increase engagement across various platforms and transpose offline festival behaviour to the online world?
Twitter has spawned the Twitter Comedy Club; an online live comedy night with top comedians forced to tell jokes within the 140 character limit of Twitter updates.
This disruptive tactic pulls the conversation back to the producer (artist) by allowing consumers (listeners) to participate through user generated content. Eskup is an interactive area on El Pais’ newspaper site that allows journalists, readers and experts to debate, share and learn about topics of interest. You can ask the experts questions or write your own replies. It is linked to your social media networks and constantly updates them with new advice and opinion.