Media & Entertainment (173)
Bring the festival fun online
Turkcell is the biggest GSM operator in Turkey and they have launched an online festival. The events include football games and concerts given by popular Turkish singers. The more you participate on the website, the more points you gain. The points can eventually be traded for gifts.
Why it matters
This site basically brings the festival to your computer. It’s also a platform where people can get to know each other. Is this a new way to increase engagement across various platforms and transpose offline festival behaviour to the online world?
The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.
The Marigny theatre has set an innovative media operation in Paris. To promote the new play Miam Miam (i.e. Yummy), it has placed removable food plates on the advertising billboards. Those who pick them up and present them to the theatre desk can get a 15% discount on their tickets.