Media & Entertainment (173)
Bring the festival fun online
Turkcell is the biggest GSM operator in Turkey and they have launched an online festival. The events include football games and concerts given by popular Turkish singers. The more you participate on the website, the more points you gain. The points can eventually be traded for gifts.
Why it matters
This site basically brings the festival to your computer. It’s also a platform where people can get to know each other. Is this a new way to increase engagement across various platforms and transpose offline festival behaviour to the online world?
Next Media in Taiwan specializes in animating news events with CGI, to show people what might have happened when the event wasn’t caught on film. The videos are created in a matter of hours to depict current events and get millions of views online.
The popularity of open blogs is declining in Russia as saturation leads users to doubt both the quality and credibility of the content. For the same reason, the number of members-only blogs and online communities is growing.