Media & Entertainment (173)
Bring the festival fun online
Turkcell is the biggest GSM operator in Turkey and they have launched an online festival. The events include football games and concerts given by popular Turkish singers. The more you participate on the website, the more points you gain. The points can eventually be traded for gifts.
Why it matters
This site basically brings the festival to your computer. It’s also a platform where people can get to know each other. Is this a new way to increase engagement across various platforms and transpose offline festival behaviour to the online world?
‘Eljelou’ is a new magazine where the stars are everyday people. The design of the magazine is very similar to a well-known international magazine devoted to the rich and famous, except that ‘Eljelou’ is devoted to lives, holidays and weddings of normal people.
Hitachi has developed a gesture-controlled TV that removes the need for a remote control, allowing watchers to operate the TV simply by waving their hands. The embedded camera sensor recognises hand motions, allowing you to turn it on and off, change channels and control the volume simply by waving horizontally or vertically.