Media & Entertainment (173)
Bring the festival fun online
Turkcell is the biggest GSM operator in Turkey and they have launched an online festival. The events include football games and concerts given by popular Turkish singers. The more you participate on the website, the more points you gain. The points can eventually be traded for gifts.
Why it matters
This site basically brings the festival to your computer. It’s also a platform where people can get to know each other. Is this a new way to increase engagement across various platforms and transpose offline festival behaviour to the online world?
Tata DOCOMO, a leading mobile service provider in India, leveraged Twitter to allow its users to purchase value added services and applications simply by tweeting.
Subscribers register their twitter handle with Tata DOCOMO and post confirmation they can buy ringtones they like by Tweeting to @tatadocomo. So for example, if you tweet #act#gangnam to @tatadocomo you will be able to activate the Gangnam Style ringtone.
Waisda.nl (slang for ‘What is that?”) is a game created by Dutch broadcaster KRO that asks viewers to tag what is happening onscreen as they watch video material. Users receive points if they use the same tag as someone else, on the basis that this confirms the validity of the tag. The aim is to make searching for specific reference points in video material easier and more intelligent, thanks to this user input.