DraftFcb

Food & Drink (183)

Brewing precision

Brewing precision

German designer Jania Maidl has devised some very innovative tea packaging. The label of the teabag has an absorbent strip that shows the growing intensity of the tea as it brews.

Why it matters

People increasingly expect added benefits and enhanced experiences with the brands they choose to buy. If everyday products like tea are already finding simple ways to fulfill this, will we soon see high-end food products taking this to another level?

Authenticity
Food & Drink
Russia
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Say it with chocolate… literally

In keeping with their slogan of ‘positive energy for the 21st century’, confectionary brand Mars have opened up their brand to act as a vehicle for their consumers to send positive messages to their friends and family. For a limited period the packaging sleeves have been printed with words such as ‘Happy’, ‘Smile’ and ‘Good Luck’ in the famous Mars font.

Significance
Netherlands
Food & Drink
 
The recipe for good product demos

On the heels of the successful Ikea cookbook, “Homemade is Best,” Ikea has once again partnered with Carl Kleiner to produce a series of short how-to cooking videos entitled “Art of Cooking.”

Authenticity
Create
Food & Drink
United States