DraftFcb

Food & Drink (183)

Brewing precision

Brewing precision

German designer Jania Maidl has devised some very innovative tea packaging. The label of the teabag has an absorbent strip that shows the growing intensity of the tea as it brews.

Why it matters

People increasingly expect added benefits and enhanced experiences with the brands they choose to buy. If everyday products like tea are already finding simple ways to fulfill this, will we soon see high-end food products taking this to another level?

Authenticity
Food & Drink
Russia
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Beer for specific occasions

The beer company Heineken has launched an online application called ‘Your Heineken’, which allows consumers to customise their beer bottles with messages and photos. There are up to 32 available designs in six different categories: colors, celebration, party, “just to say to you…”, sports and summer. The format is a “six pack”. A box of six bottles that will be delivered in 12 days.

Create
Significance
Food & Drink
Spain
 
Caviar vending machine

A special vending machine selling caviar rather than coffee has been placed in the Moscow mayor's office with more to follow in the country's parliament buildings.

Enhancement
Instant Gratification
Food & Drink
Russia