Food & Drink (183)
German designer Jania Maidl has devised some very innovative tea packaging. The label of the teabag has an absorbent strip that shows the growing intensity of the tea as it brews.
Why it matters
People increasingly expect added benefits and enhanced experiences with the brands they choose to buy. If everyday products like tea are already finding simple ways to fulfill this, will we soon see high-end food products taking this to another level?
The Tap Bottle is a bottle specially designed to transport tap water anywhere, as we usually do with bottled water. The 50 cl bottle is 100% recyclable, reusable and easy to use - when empty it can be folded, minimising on space.
The fruit juice brand Tropicana has illustrated the energy value of its product by setting up a billboard made of oranges in the centre of Paris. A chemical reaction powered by the oranges provides the electricity for a neon sign on the billboard displaying “Natural Energy”. The science behind the operation was relayed through a viral video on the Internet.