Food & Drink (183)
German designer Jania Maidl has devised some very innovative tea packaging. The label of the teabag has an absorbent strip that shows the growing intensity of the tea as it brews.
Why it matters
People increasingly expect added benefits and enhanced experiences with the brands they choose to buy. If everyday products like tea are already finding simple ways to fulfill this, will we soon see high-end food products taking this to another level?
Classic Portuguese chewing gum brand Gorila has launched an app with three 80’s classic video games (Pong, Arkanoid and Space Invaders) in its latest campaign celebrating the “good old days”. The app can be accessed through a QR code made out of chewing gum displayed on billboards. The brand has released a new vintage edition bubble gum and the campaign is attempting to reach out to former consumers.
A German start-up company markets a baking mixture called QKies. Besides the cookie dough, the package also includes edible printed QR codes as a topping. The baked cookies can be used as invitations, give-aways or promotional incentives.