Food & Drink (183)
German designer Jania Maidl has devised some very innovative tea packaging. The label of the teabag has an absorbent strip that shows the growing intensity of the tea as it brews.
Why it matters
People increasingly expect added benefits and enhanced experiences with the brands they choose to buy. If everyday products like tea are already finding simple ways to fulfill this, will we soon see high-end food products taking this to another level?
A new phenomenon called co-lunching has arrived in France. Instead of having lunch on one’s own at work, it is designed for workers or unemployed people to meet strangers and enjoy a meal with them. Organized through Facebook, these lunches give priority to quality over quantity: the number of attendees are reduced in order to favour exchanges.
Nestlé have updated their dairy brand ‘La Lechera’ to highlight its traditional and authentic values. They appear to have moved away from depicting modern families in their communications and reverted to using their iconic milkmaid imagery – something they have been associated with in Latin America and Spain since 1921.