Food & Drink (183)
German designer Jania Maidl has devised some very innovative tea packaging. The label of the teabag has an absorbent strip that shows the growing intensity of the tea as it brews.
Why it matters
People increasingly expect added benefits and enhanced experiences with the brands they choose to buy. If everyday products like tea are already finding simple ways to fulfill this, will we soon see high-end food products taking this to another level?
The beer company Heineken has launched an online application called ‘Your Heineken’, which allows consumers to customise their beer bottles with messages and photos. There are up to 32 available designs in six different categories: colors, celebration, party, “just to say to you…”, sports and summer. The format is a “six pack”. A box of six bottles that will be delivered in 12 days.
A special vending machine selling caviar rather than coffee has been placed in the Moscow mayor's office with more to follow in the country's parliament buildings.