DraftFcb

Food & Drink (183)

Brewing precision

Brewing precision

German designer Jania Maidl has devised some very innovative tea packaging. The label of the teabag has an absorbent strip that shows the growing intensity of the tea as it brews.

Why it matters

People increasingly expect added benefits and enhanced experiences with the brands they choose to buy. If everyday products like tea are already finding simple ways to fulfill this, will we soon see high-end food products taking this to another level?

Authenticity
Food & Drink
Russia
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Cupcakes challenge the croissant

The cupcake has officially arrived in Paris with the opening of three Cupcakes & Co stores in the past six months. Cupcakes have been a craze in the States for the last few years but with the Parisians so revered for their pastry, to date no one has felt the need to act on this trend.

France
Authenticity
Food & Drink
 
Dinner in the sky!

In a nutshell, it’s a platform that allows for groups to take their gatherings to a whole new level, both literally and metaphorically. Guests can be wined and dined while safely floating 60 meters above the ground.

Enhancement
Experience
Food & Drink
United Arab Emirates