Food & Drink (183)
German designer Jania Maidl has devised some very innovative tea packaging. The label of the teabag has an absorbent strip that shows the growing intensity of the tea as it brews.
Why it matters
People increasingly expect added benefits and enhanced experiences with the brands they choose to buy. If everyday products like tea are already finding simple ways to fulfill this, will we soon see high-end food products taking this to another level?
Craft beers are the new must have in Spain’s trendier bars. It not only shows that you consume high quality beer but also demonstrates your knowledge of the product.
Although microbreweries have overall low market shares, they are slowly grabbing a slice of the market that usually belonged to bigger beer brands. They also distinguish themselves from usual beer brands with their high quality design and aesthetics.
“Insalate Italiane” is a Milanese healthy Fast Food that serves fresh food, where you pay for what you eat in a very unusual way: the weighing system typical of the supermarket.