Food & Drink (183)
German designer Jania Maidl has devised some very innovative tea packaging. The label of the teabag has an absorbent strip that shows the growing intensity of the tea as it brews.
Why it matters
People increasingly expect added benefits and enhanced experiences with the brands they choose to buy. If everyday products like tea are already finding simple ways to fulfill this, will we soon see high-end food products taking this to another level?
McDonald’s Portugal has launched an exclusive sundae made with a pear exclusively developed for the Portuguese market. The ‘Sundae Origins’ is the result of a partnership between Frulact (a Portuguese fruit processing company) and the National Association of Producers of Pêra Rocha. This sundae comes after the launch of three other Portuguese themed products: McLusitano, Egg Cream Sundae and McBifana.
This autumn we saw the launch of Connosr - The Whiskey Social Network. This platform brings together whisky aficionados from around the world to share their favourites, get ideas on new whiskys to try , and connect with like-minded people. A quick glance at the popular post tags - “honey,” “lavender,” “peat,” “smoke,” “caramel” - and it’s easy to see that this is the place to be if this is your drink of choice.