Fashion & Design (176)
Brands solve 'same dress' syndrome
The ultimate fashion taboo is attending an event to find someone else is wearing the same outfit. Brands such as Vakko and Harvey Nichols have recognised this need and have created a solution in their personal tracking system which tracks where pieces have been bought to eliminate two people buying for the same occasion. The store will open at what ever time and send a different dress to the event.
Why it matters
Firstly, this type of service makes the emotional ties with the brands stronger as it is not just the product that they come to rely on. Is this an example of how brands manage their exclusivity and statement?
The TV wardrobe, the online shop that will sell the clothes that TV presenters and actors wear will be launched through a street action called Free Posting. For that they will develop a set of posters illustrated with 600 clothes that they’ve got on sale in Fuencarral, La Latina and Malasaña. Each poster, on the top will invite the people to tear out it and take it home. During the 7 days the action lasts all the torn out posters will be replaced.
The French mail order La Redoute launched its Facebook store. Through a new shopping tag, the 250,000 Fans of La Redoute have now access to a selection of items they can buy directly on the webpage without leaving Facebook. According to the e-commerce director of La Redoute, this is only the first step to the creation of a entire collection dedicated to the Facebook fans.