Fashion & Design (176)
Brands solve 'same dress' syndrome
The ultimate fashion taboo is attending an event to find someone else is wearing the same outfit. Brands such as Vakko and Harvey Nichols have recognised this need and have created a solution in their personal tracking system which tracks where pieces have been bought to eliminate two people buying for the same occasion. The store will open at what ever time and send a different dress to the event.
Why it matters
Firstly, this type of service makes the emotional ties with the brands stronger as it is not just the product that they come to rely on. Is this an example of how brands manage their exclusivity and statement?
A video, created by Strongbow Australia, shows a group of surfers riding waves with neon boards and wetsuits. The modified outfits allow the group to surf in the darkness and at night.
Parents constantly have to buy new clothes to keep up with their fast growing children, notably adding to the financial strain of having young children. A traditional solution to this problem has been exchanging children’s clothes with family or friends, but now there is a company that uses technology to improve this idea. Grownies is a children’s clothes exchange website where users group together their unwanted baby clothes in return for store credit to make future purchases.