Fashion & Design (176)
Brands solve 'same dress' syndrome
The ultimate fashion taboo is attending an event to find someone else is wearing the same outfit. Brands such as Vakko and Harvey Nichols have recognised this need and have created a solution in their personal tracking system which tracks where pieces have been bought to eliminate two people buying for the same occasion. The store will open at what ever time and send a different dress to the event.
Why it matters
Firstly, this type of service makes the emotional ties with the brands stronger as it is not just the product that they come to rely on. Is this an example of how brands manage their exclusivity and statement?
Oat Shoes have designed a sneaker that is biodegradable. They are made of hemp canvas, bio-cotton, cork and certified biodegradable plastic.
DIESEL has installed a system in store that consists of a camera, a tactile screen and a Facebook Connection. Through this system you can take photographs of yourself while you are trying on clothes, then upload them and talk about it with your friends. You can find Diesel Cam in Diesel shops in Fuencarral (Madrid) and Avenida de Gracia (Barcelona).