Fashion & Design (176)
Brands solve 'same dress' syndrome
The ultimate fashion taboo is attending an event to find someone else is wearing the same outfit. Brands such as Vakko and Harvey Nichols have recognised this need and have created a solution in their personal tracking system which tracks where pieces have been bought to eliminate two people buying for the same occasion. The store will open at what ever time and send a different dress to the event.
Why it matters
Firstly, this type of service makes the emotional ties with the brands stronger as it is not just the product that they come to rely on. Is this an example of how brands manage their exclusivity and statement?
“Chicco Black Label” is a limited edition baby buggy by Chicco, which combines elegance with practicality. The brand takes a new angle on the baby market taking the ‘pure’ idea of motherhood and placing it firmly in the harder edge of the fashion and design world. Symbolised by their transformation of snow white into black.
The designer Garth Britzman has used plastic bottles to create a cover for a parking space. To give it a bit of colour, he added dyed liquid to the bottles to produce a specific design.