Fashion & Design (176)
Brands solve 'same dress' syndrome
The ultimate fashion taboo is attending an event to find someone else is wearing the same outfit. Brands such as Vakko and Harvey Nichols have recognised this need and have created a solution in their personal tracking system which tracks where pieces have been bought to eliminate two people buying for the same occasion. The store will open at what ever time and send a different dress to the event.
Why it matters
Firstly, this type of service makes the emotional ties with the brands stronger as it is not just the product that they come to rely on. Is this an example of how brands manage their exclusivity and statement?
A boutique copies and sells all the clothes the Letizia Princess has. They’re identical replicas of the most famous clothes the princess has used for her public acts. The prices are from 700 to 1.000€, a very “accessible” price.
Pepsi has designed a petroleum-free plastic bottle for use with its soft drinks line. The bottle is made from raw materials such as switch grass, pine bark and corn husks that are converted into a plastic material to create the bottles.