DraftFcb

Fashion & Design (176)

Brands solve 'same dress' syndrome

Brands solve 'same dress' syndrome

The ultimate fashion taboo is attending an event to find someone else is wearing the same outfit. Brands such as Vakko and Harvey Nichols have recognised this need and have created a solution in their personal tracking system which tracks where pieces have been bought to eliminate two people buying for the same occasion. The store will open at what ever time and send a different dress to the event.
 

Why it matters

Firstly, this type of service makes the emotional ties with the brands stronger as it is not just the product that they come to rely on. Is this an example of how brands manage their exclusivity and statement?
 

Experience
Fashion & Design
Turkey
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Part-time consumption

A new online rental service for designer handbags has been launched in the UAE to come to the rescue of women who dream of having the latest designer handbag dangling from their arm. www.ToujoursChic.ae gives recession-bitten women access to over 60 premier handbags from the world’s leading designers for a fraction of their retail price.

Instant Gratification
Fashion & Design
United Arab Emirates
 
"Sterishoe"

The SteriShoe sanitizer is an innovative foot care product that provides a healthier environment for your feet by sanitizing the inside of your shoes. It's clinically proven to be effective in killing up to 99.9% of problematic microorganisms, using germicidal ultraviolet light (UVC).

Austria
Instant Gratification
Well Being
Fashion & Design