Fashion & Design (176)
Brands solve 'same dress' syndrome
The ultimate fashion taboo is attending an event to find someone else is wearing the same outfit. Brands such as Vakko and Harvey Nichols have recognised this need and have created a solution in their personal tracking system which tracks where pieces have been bought to eliminate two people buying for the same occasion. The store will open at what ever time and send a different dress to the event.
Why it matters
Firstly, this type of service makes the emotional ties with the brands stronger as it is not just the product that they come to rely on. Is this an example of how brands manage their exclusivity and statement?
“Due punti” is a colorful diamond ring made from hypoallergenic silicone. It comes in 16 colors with a diamond set in silver. Sold for only 56€, it’s an innovative jewel that makes diamonds accessible to all.
Made is a futuristic new app which could mark the beginning of a whole new way of viewing fashion shows. Using SonicNotify, the app can recognise which show you are at and then links in to the photographer’s feed taking the photos. You can view all the details of the outfits in front of you in real-time and have the functionality to allow instant sharing, posting and emailing. You can also access the information from your living room, fooling your friends into thinking you are in the front row at London Fashion week when in fact you are on the sofa in front of your television!