Media & Entertainment (173)
Brand stories and you
The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.
Why it matters
Media saturation and fragmentation means that brands have to look for new techniques in old media to communicate their messages. What does exclusive domination of a channel mean for the type of message delivered through these media? Will we see more consecutive ads that create a real brand story? Perhaps such stories could even be linked to a webseries where consumers can influence content?
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A new online television channel exclusively dedicated to youngsters. Get Out, JimNasio, That's The Way I Like It, Band Time Stories, LOL or Cut&Paste are some of the programs available. For now it is only online but has plans to reach cable TV in the future.
German University Students created ‘Songfever’, a device that makes digital music libraries tangible. A webcam-projector apparatus casts the covers of music albums on LP-sized wooden boards on a shelf. On their reverse the playlists of the albums can be browsed by turning a knob that is attached to the shelf.
