Media & Entertainment (173)
Brand stories and you
The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.
Why it matters
Media saturation and fragmentation means that brands have to look for new techniques in old media to communicate their messages. What does exclusive domination of a channel mean for the type of message delivered through these media? Will we see more consecutive ads that create a real brand story? Perhaps such stories could even be linked to a webseries where consumers can influence content?
Project Parties is a new Chicago web-based service that helps you create the perfect night out with your friends. The idea was conceived (appropriately) by two Chi-town nightlife vets on the back of a napkin. Potential revellers can enter criteria from neighborhood, venue type, and type of dress right down to specific entertainment options - like whether they have pinball machine. Participating venues list package deals that can be booked directly through the site.
”Kinect for Xbox 360” brings games and entertainment to life in extraordinary new ways without using a controller.