Media & Entertainment (173)
Brand stories and you
The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.
Why it matters
Media saturation and fragmentation means that brands have to look for new techniques in old media to communicate their messages. What does exclusive domination of a channel mean for the type of message delivered through these media? Will we see more consecutive ads that create a real brand story? Perhaps such stories could even be linked to a webseries where consumers can influence content?
Since social networking site Twitter was unblocked by UAE authorities in August, keen users have been signing up for the site in their masses. So much so that Dubai hosted its first “Twestival” earlier this year. The festival has been widely viewed as an important step for local users to feel part of a global Twitter movement and to further promote use of the site.
“Party in a box” is a package sent out to guests across the United States, letting you share your get together with your loved ones living far away. Those who receive the kit have to send back a photo portraying themselves having fun.