Media & Entertainment (173)
Brand stories and you
The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.
Why it matters
Media saturation and fragmentation means that brands have to look for new techniques in old media to communicate their messages. What does exclusive domination of a channel mean for the type of message delivered through these media? Will we see more consecutive ads that create a real brand story? Perhaps such stories could even be linked to a webseries where consumers can influence content?
Spanish newspaper Diario de Navarra have created a new format specifically designed for ebooks, making them the first Spanish newspaper to offer an edition for this medium. The paper updates several times throughout the day automatically via WiFi or via an ethernet cable connection.
Anjuno: A name-your-price digital media community. The ‘pay-what-you-think-it’s-worth’ business model has gained traction across industries; from food to music to marketing services. Now there’s a new online community that pulls together a range of digital media from independent artists – including musicians, authors and game developers, who have their creations for sale on anjuno.com. Consumers pay whatever they want – even $0, and Anjuno gets 15%. The goal is to connect content creators directly with fans and consumers.