Media & Entertainment (173)
Brand stories and you
The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.
Why it matters
Media saturation and fragmentation means that brands have to look for new techniques in old media to communicate their messages. What does exclusive domination of a channel mean for the type of message delivered through these media? Will we see more consecutive ads that create a real brand story? Perhaps such stories could even be linked to a webseries where consumers can influence content?
We live an increasing amount of our lives online, but what happens after we are gone? What will happen to all our photos, blogs and social network accounts? Until now our digital identities have lived on without us, leaving our loved ones powerless to control or close them. Webwill is a new service that puts you in control even in the afterlife, allowing users to prepare messages on Twitter, Facebook and Myspace which will be automatically updated if they come to an untimely end.
Swedish engineer Alex Breton has developed the world’s smallest printer, the perfect gadget for travellers. The PrintBrush is slightly bigger than a regular ballpoint pen. It allows you to take a photo and then instantly print it onto any surface.