DraftFcb

Media & Entertainment (173)

Brand stories and you

Brand stories and you

The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.

Why it matters

Media saturation and fragmentation means that brands have to look for new techniques in old media to communicate their messages. What does exclusive domination of a channel mean for the type of message delivered through these media? Will we see more consecutive ads that create a real brand story? Perhaps such stories could even be linked to a webseries where consumers can influence content?

Connectivity
Spain
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Printer in your pocket

Swedish engineer Alex Breton has developed the world’s smallest printer, the perfect gadget for travellers. The PrintBrush is slightly bigger than a regular ballpoint pen. It allows you to take a photo and then instantly print it onto any surface.

Create
Enhancement
Media & Entertainment
United Kingdom
 
Shwop ‘til you drop

Every five minutes 10,000 pieces of clothing are thrown away. In an effort to decrease waste and recycle clothing, Marks & Spencer’s launched their Shwopping campaign. 
Shwopping involves taking items of clothes you don't need or want anymore to a drop box. The store is partnering with Oxfam and raising money to help people around the world overcome poverty.

Israel
Connectivity
One World
Media & Entertainment