Media & Entertainment (173)
Brand stories and you
The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.
Why it matters
Media saturation and fragmentation means that brands have to look for new techniques in old media to communicate their messages. What does exclusive domination of a channel mean for the type of message delivered through these media? Will we see more consecutive ads that create a real brand story? Perhaps such stories could even be linked to a webseries where consumers can influence content?
“Cat fishing” is an iPad game developed exclusively for cats by cat food brand Friskies. Colors, movement, and game-play have all been tested to encourage maximum feline development and entertainment.
Google, in combination with Twitter and its recently acquired SayNow engineers, has released a service for tweeting without an Internet connection. Speak to Tweet allows anyone with a voice connection to dial three international numbers and have their voice messages sent out as tweets. Speak to tweet has been created in an effort to help the Egyptian & Libyan protesters to tweet without actually being connected to the internet.