Media & Entertainment (173)
Brand stories and you
The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.
Why it matters
Media saturation and fragmentation means that brands have to look for new techniques in old media to communicate their messages. What does exclusive domination of a channel mean for the type of message delivered through these media? Will we see more consecutive ads that create a real brand story? Perhaps such stories could even be linked to a webseries where consumers can influence content?
Ebooks that form the digital media equivalent of a conventional printed book are gaining mainstream traction with the launch of readers such as Amazon’s Kindle and the Sony Reader, which allow consumers to store hundreds of novels on just one piece of hardware.
The French artist Sophie Calle has recently launched Transport Amoureux, a project for the Toulousain subway. It allows passengers to display love messages on station screens through a dedicated website. It’s a novel way to declare one’s fleeting love to the man or woman across the window.