Media & Entertainment (173)
Brand stories and you
The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.
Why it matters
Media saturation and fragmentation means that brands have to look for new techniques in old media to communicate their messages. What does exclusive domination of a channel mean for the type of message delivered through these media? Will we see more consecutive ads that create a real brand story? Perhaps such stories could even be linked to a webseries where consumers can influence content?
A company in France called Ultime Realite has opened to cater to a new breed of thrill seekers - those who are willing to pay for the experience of being kidnapped! You even have the opportunity of creating an elaborate theme, including a helicopter scene.
“The Baby-Sitters Club,” one of the most popular book series for tweens in the ‘80 and ‘90s is making a comeback. A prequel to the original series is in the works, and several of the original books will be reissued. The books chronicled the lives of four young girls - Kristy, Mary Anne, Claudia & Stacey – as they overcome everyday situations, from getting along with friends to fashion & hairstyles. Sound slightly sappy? That’s exactly the need the publisher is hoping to fill. According to the author, moms and daughters alike are yearning for a simpler storyline than the passion-filled vampire sagas that have taken over pop culture.