DraftFcb

Media & Entertainment (173)

Brand stories and you

Brand stories and you

The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.

Why it matters

Media saturation and fragmentation means that brands have to look for new techniques in old media to communicate their messages. What does exclusive domination of a channel mean for the type of message delivered through these media? Will we see more consecutive ads that create a real brand story? Perhaps such stories could even be linked to a webseries where consumers can influence content?

Connectivity
Spain
Media & Entertainment
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Thumbs up

Cool Finger Faces is a free iPhone app that allows users to take a picture of their fingers and add funny faces to them. The faces become an artistic representation of how a user is feeling at any given time.

Create
Italy
Media & Entertainment
 
The people's news

Italian TV network TG1 Rai has launched a News channel called ‘Il TG1 sei tu’ (which translates as ‘the TG1 is you’). All news on the channel is user- generated and viewers are encouraged not just to watch but to participate by sharing their stories, suggestions, ideas and commentary on current affairs.

Significance
Italy
Media & Entertainment