Media & Entertainment (173)
Brand stories and you
The broadcaster Tele5 has launched two new advertising opportunities: “Today is your day” and “This is your week”. Advertisers are being given the option to sponsor whole days or entire weeks of Tele5's digital channels. Brands like Coca-Cola, Philips and Orange have already taken advantage of this facility.
Why it matters
Media saturation and fragmentation means that brands have to look for new techniques in old media to communicate their messages. What does exclusive domination of a channel mean for the type of message delivered through these media? Will we see more consecutive ads that create a real brand story? Perhaps such stories could even be linked to a webseries where consumers can influence content?
“Biophilia” is the world’s first music album app produced by Bjork in collaboration with Apple. Some say it’s a new way of making CDs in the iPad era. It will include 10 separate internal apps, each relating to a different track of the album. It allows people to explore and interact with the song's themes or even make a completely new version of them.
The bookshop Blackwell’s has introduced Espresso Book Machine, which allows customers to pick books from an online library and have them printed and bound while they wait.