Financial Services (95)
Brand a credit card
Bankia and MTV have organised a design and branding contest to find the new image of a credit card for teenagers. Creativity and the ability to capture the philosophy of the two brands will be the most valued factors when choosing the two winning designs, which will receive a prize valued at more than 10,000 euros (www.mtv.es/concursobankia)
Why it matters
The financial services sector is usually very serious and traditional with its communications strategy. So, could this type of initiative help the bank connect with a younger target audience?
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