Social Cause (141)
Zwitsal, Holland’s leading skin care brand for children, is raising awareness of the importance of UV protection with the introduction of a special fire brigade that fights sunburn: the ‘Zwitsal Zonnebrandweer’. Its task is to respond to sunny conditions and a high UV index, by driving to ‘hazardous areas’ and informing parents and kids about the importance of protecting their skin.
Why it matters
Brands have long affiliated themselves with worthy causes, however it now appears they are taking more of an active role. Will brands begin to adopt ‘activists’ to promote the good causes that they support as part of their service to their customers?
The Extra Mile is a charity that collects frequent flyer miles from those that don’t use them or donate them, so that friends and family of terminally ill people can visit their loved ones back home.
Matt Dimmer came up with the idea after he had to travel back and forth when his father was diagnosed with stage 4 cancer in 2011. He realised that not everyone would be able to afford this, so he set up the Extra Mile to make it easier for families to embark on emergency visits to see ill relatives. Those with frequent flyer miles who don’t need them are encouraged to donate them to them.
The third edition of the ‘1.618 Sustainable Luxury’ fair took place in Paris at the end of March.
Supported by the Ministry of Culture, the fair aims to educate, inform, and support the change for a more sustainable form of luxury.