Social Cause (141)
Zwitsal, Holland’s leading skin care brand for children, is raising awareness of the importance of UV protection with the introduction of a special fire brigade that fights sunburn: the ‘Zwitsal Zonnebrandweer’. Its task is to respond to sunny conditions and a high UV index, by driving to ‘hazardous areas’ and informing parents and kids about the importance of protecting their skin.
Why it matters
Brands have long affiliated themselves with worthy causes, however it now appears they are taking more of an active role. Will brands begin to adopt ‘activists’ to promote the good causes that they support as part of their service to their customers?
Between the 15 of January and the 27 of February Max Havellar organizes an operation called Change labels. In order to sensitise people to the fact that fair trade doesn’t only concern food but also clothes, the brand asked Parisians to cut the labels off their clothes and to post them on a board.
PENG, a sub-cultural organization from Germany plans to set up public WIFI stations (called internet-wells) all around the world. The idea: everybody can use the high-speed connection for free, as long as public donations come in. If nobody donates, the connection goes down to slower ‘emergency mode’.