Social Cause (141)
Zwitsal, Holland’s leading skin care brand for children, is raising awareness of the importance of UV protection with the introduction of a special fire brigade that fights sunburn: the ‘Zwitsal Zonnebrandweer’. Its task is to respond to sunny conditions and a high UV index, by driving to ‘hazardous areas’ and informing parents and kids about the importance of protecting their skin.
Why it matters
Brands have long affiliated themselves with worthy causes, however it now appears they are taking more of an active role. Will brands begin to adopt ‘activists’ to promote the good causes that they support as part of their service to their customers?
To support their Adoption Drive, Pedigree offered moviegoers a choice between free 3D glasses and glasses that cost an extra donation. At the screening, viewers would see one of two ads depending on the glasses they chose. One features the dog’s current fate, and the other showed what would happen if he were rescued.
The Sims 3 is a hugely popular ‘life simulation’ videogame based on the repercussions of characters becoming made poor and homeless. The ‘Alice and Kev’ blog has drawn praise for how it tells the surprisingly moving stories of two characters as they struggle to cope with enforced poverty in Sims world.