Social Cause (141)
Zwitsal, Holland’s leading skin care brand for children, is raising awareness of the importance of UV protection with the introduction of a special fire brigade that fights sunburn: the ‘Zwitsal Zonnebrandweer’. Its task is to respond to sunny conditions and a high UV index, by driving to ‘hazardous areas’ and informing parents and kids about the importance of protecting their skin.
Why it matters
Brands have long affiliated themselves with worthy causes, however it now appears they are taking more of an active role. Will brands begin to adopt ‘activists’ to promote the good causes that they support as part of their service to their customers?
100$ Laptops and cars selling for under 2000$ have already been created. Now Adidas plans to build a sneaker for the so called 3rd world that will cost around 1€ and be produced on a non-profit basis. The brand will cooperate with Nobel prize winner Muhammad Yunus and has dedicated itself to create jobs and chase the utopia that nobody on earth has to walk around bare feet. It has not be decided yet if the shoes will be branded at all.
In order to highlight the fact that summertime is as life-endangering as winter for homeless people, the Abbé Pierre Foundation has set an interesting street operation in Paris. An ice statue representing a homeless man was placed in front of the Louvre. The statue melted as the day passed. The cardboard notice read: “During summertime, homeless people die as much as in winter. Let’s act”.