Social Cause (141)
Zwitsal, Holland’s leading skin care brand for children, is raising awareness of the importance of UV protection with the introduction of a special fire brigade that fights sunburn: the ‘Zwitsal Zonnebrandweer’. Its task is to respond to sunny conditions and a high UV index, by driving to ‘hazardous areas’ and informing parents and kids about the importance of protecting their skin.
Why it matters
Brands have long affiliated themselves with worthy causes, however it now appears they are taking more of an active role. Will brands begin to adopt ‘activists’ to promote the good causes that they support as part of their service to their customers?
Dubai Cares is a UAE-based philanthropic organization helping to provide children access to quality primary education in developing countries.
Mysterious blue doors that act as a canvas to philosophical and poetic statements such as ‘Incomplete perfect’, ‘The end is a good beginning’ and ‘Destiny died’ are popping up on vacant buildings in and around Lisbon. The project was founded by design collective ‘de onda magnetica’ who are dedicated to urban art and activism.