Social Cause (141)
Zwitsal, Holland’s leading skin care brand for children, is raising awareness of the importance of UV protection with the introduction of a special fire brigade that fights sunburn: the ‘Zwitsal Zonnebrandweer’. Its task is to respond to sunny conditions and a high UV index, by driving to ‘hazardous areas’ and informing parents and kids about the importance of protecting their skin.
Why it matters
Brands have long affiliated themselves with worthy causes, however it now appears they are taking more of an active role. Will brands begin to adopt ‘activists’ to promote the good causes that they support as part of their service to their customers?
Choose Change ATMs are a soon-to-launch NYC initiative that provides consumers a convenient way to give back to their favorite charitable cause. When using any of these ATMS, $1 of the $2 fee goes to your charity of choice. Retailers featuring these ATMS also benefit from branding themselves as socially responsible.
The campaign “Tapa Solidària” aims to raise funds for the NGO “Casal dels Infants” which helps children, youth and families in Barcelona living in poverty and exclusion. Sponsored by Albert and Ferran Adria, a total of 58 restaurants (tapasolidaria.org) are supporting the campaign. In each restaurant, one tapa will be chosen as the Solidarity Tapa. For each one sold, 50 cents will be donated to the campaign.