Social Cause (141)
Zwitsal, Holland’s leading skin care brand for children, is raising awareness of the importance of UV protection with the introduction of a special fire brigade that fights sunburn: the ‘Zwitsal Zonnebrandweer’. Its task is to respond to sunny conditions and a high UV index, by driving to ‘hazardous areas’ and informing parents and kids about the importance of protecting their skin.
Why it matters
Brands have long affiliated themselves with worthy causes, however it now appears they are taking more of an active role. Will brands begin to adopt ‘activists’ to promote the good causes that they support as part of their service to their customers?
The latest buzz in the world of Parisian fashion is new concept store Merci. The store is located over three floors in a stylish warehouse-come-loft apartment and sells vintage and the previous season’s clothing along with jewellery and furniture. Goods are donated by brands, designers and celebrities, with all profits going to a children’s charity in Madagascar. Merci is being heralded as the first ‘luxury’ charity shop.
The National Foundation of Good Causes has devised a simple online test that recommends charitable organisations to people wishing to donate, according to their beliefs and values.