BrailleTouch is an smartphone application developed by Georgia Tech’s researchers. It enables visually impaired people to write text messages simply by using six keys on the screen representing the Braille alphabet.
Why it matters
New technology such as Apple’s SIRI doesn’t replace such a device. One can easily imagine that people would prefer the discretion of such an application in public places. Which new device or app could give physically disabled people a broader access to daily life tasks?
Portuguese Portugal Telecom (PT) and Metropolitano de Lisboa (the company who runs the subway system in the Portuguese capital) recently inaugurated a pioneering project: Baixa-Chiado PT Bluestation, a sponsored public transport station. Within this partnership, PT will customise and explore the branding and naming rights of the Baixa-Chiado station – a transit station serving the blue and green lines of the network.
Pepsi Loot is a new location-based mobile app that claims to be the first to have a loyalty program associated with it. People who have the app (available for iPhone and iPod Touch) can check into to any of Pepsi’s 200,000 QSR locations that serve Pepsi, called “Pop Spots”. Users earn rewards when they check in, like a free song download after three stops. The app also presents a CRM opportunity for restaurants, who can target users based on their location, and send mobile offers like free Pepsi with food purchases.