Financial Services (105)
Somewhere in the German winegrowing region Rheingau, deep down under the Ress’s vineyard estate, there is a bank - the wineBANK. It offers a perfectly well-tempered and secure wine storage space for rent to keep the value of your beloved red and white wines growing. A special degustation room complements the service.
Why it matters
As a reaction to the implosion of the art-market bubble and the ongoing gold-rush, smart investment alternatives like vintage wines are gaining popularity. Will we see ‘high-street banks’ hopping on the train and cooperating with specialists in these alternative areas such as winemakers to expand their offer?
The Abu Dhabi Islamic Bank launched a product named ‘Banoun’ which is an account for children aged 8 and above. To appeal and grab their imagination, they created a character called Darhoom that tells the kids stories about how to save and manage their allowance.
The French post has launched an interactive video in order to introduce its bank services to young people. A young man is having a bad day and viewers have to help him decide what to do. As the video progresses, he has the opportunity to use all of the services provided by the bank.