Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
Brand names are becoming more common in the hotel industry with the Armani Hotel in Burj Khalifa that opened earlier this year, and now, the Gucci hotel which is expected to open at the end of the year.
Adidas has launched a viral video on sport websites and social networks showing young people running with the latest Climacool Adidas shoes. At the end of the video, the runners reveal a code which must be completed by another code found only in Sport2000 stores. The complete code allows people to enter a draw to win a professional Parkour initiation.