Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
Ralph Lauren, designer of the US Olympic Team sportswear, gave fans the opportunity to support Team USA by sending them a message on the Ralph Lauren Facebook page. For each photo and message sent, a 1$ donation will be sent to the US Olympic Committee.
The Hug Shirt allows people to exchange the physical sensation of a hug when real contact is not possible. Sensors built into the shirt register the ‘DNA’ of your hug (strength of touch, skin warmth and heartbeat) and transmit to the recipient whose own shirt will recreate the embrace.