Fashion & Design (176)

Body-sculpting jeans

Body-sculpting jeans

Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.

Why it matters

These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?

Fashion & Design
United Kingdom
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

T-shirt messaging

“Play-Shirt ” is a fun and fashionable way to express yourself. You can write any message want on the T-shirt using the Velcro letters provided.

Fashion & Design

Mabonneamie.com is a new online boutique which allows women to borrow the latest designer dresses for a small fee. It’s identical to the concept of hiring a suit, but the collections are updated weekly. Subscriptions are also available for regular borrowers.

Instant Gratification
Fashion & Design