Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
Each year a lot of homes get destroyed in burnouts, many of them lacking fire extinguishers. Instead of having the classic red ones, often hidden where you can't see them (or find them), companies have started to create a range of embellished fire extinguishers, designed to match the interior of your home.
Melissa, an international brand known for its innovative plastic handling, launches its first shoe collection. As well as being eco-friendly the shoes, consumers are able to create unique designs by simply cutting the shoes themselves.