Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
To promote its new collection, the fashion brand Morgan has created a new website called “armes de séduction” (“seduction weapons”). The website offers teenagers coaching sessions on how to be more feminine, and interactive courses on how to behave, walk and talk in a sexy manner.
Clothing store Zeeman has launched a campaign where they describe how to make cheap jeans look like ragged and bleached designer jeans.