Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
“Furoshiki” is a century old Japanese technique to wrap things up in a cloth in an artful way for transport. Now even the Japanese Ministry of Environment promotes this technique to reduce waste and it has found its way to the Western hemisphere too. Soap brand “Lush” already offers to wrap their goods the Furoshiki way.
Clothing brand Mango launched an online web series inspired by the popular tv show Sex and the City. In the series (quemepongobymango.com), the Spanish brand offers free fashion advice to women. The eight episodes tells the story of four friends: Cristina (Jessica Reid), Alexa (Meagan Lee), Taylor (Fernanda Romero) and Anne (Jackie Clanton). The series also features experts in fashion such as the stylist Luke Storey and bloggers Rumi Neely (Fashiontoast.com) and Julie Sarinana (Sincerelyjules.com). It was filmed at various locations around Los Angeles.