Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
“1969” is Gap’s iconic jeans line. The brand is proposing that you don’t need to wash your 1969 jeans with water anymore. To clean them, simply put your denim in the freezer, saving it from the corrosive action of washing powder and ironing.
“Mott 50” is an Italian line of fashion that offers SPF sun protection in every garment. It protects your skin from harmful UVA rays and the negative effects of sun, inspired by the idea that most clothing leaves people exposed to damaging rays. Each garment offers a SPF level of 50.