Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
World famous Turkish designer Arzu Kaprol has launched a new series of clothes in which she used smart fabrics that don’t need any ironing or cleaning. These fabrics get rid of the bacteria themselves, and they stay clean for a long period of time. Ideal for business people who don’t have much time to worry about their clothes.
ATELIER-MAYER.COM is a website dedicated solely to the global phenomenon of 20th century vintage. The site’s Style Me function is a bespoke virtual dressing room that helps you combine clothes and search by size. Simply type in your measurements and click STYLE ME to reveal your unique cyber wardrobe, where you can flip through and select all the items you love.