Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
London’s famous Liberty store has announced the relaunch of their sewing school, which offers a range of special craft, knitting and sewing workshops.
Yamamay – an Italian lingerie company – has asked the famous cook Vinciguerra to create 10 sexy recipes to accompany their underwear for a even sexier result, from the bedroom to the kitchen.