Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
A young French entrepreneur has created the Carnet de Mode website. Its purpose is to present young fashion talent to the public. It offers its clients the chance to sponsor fashion pieces before they go into production. The first clients to support an up-and-coming designer will be paid royalty fees based on sales of the fashion pieces they have chosen to sponsor.
London’s famous Liberty store has announced the relaunch of their sewing school, which offers a range of special craft, knitting and sewing workshops.