Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
Global power brands ‘Seven for Mankind’ and ‘Graniph’ have both launched Arabic Edition products in the form of Jeans and T-shirts respectively.
Part of a rehabilitation program run by the Lebanese-based brand, encourages women who have served time in prison to learn the skills needed to craft pieces for this irresistible accessory line.