Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
Osisu takes discarded plywood, bottle caps and juice cartons and fashions them into contemporary furnishings. The company relies on waste from construction sites, lumberyards, factories and junkyards for materials. Given the constantly changing nature of the raw materials, no more than 20 pieces can be made for each design.
In collaboration with Facebook, Levi's has integrated in the e-shop, new social applications that allow users to express their tastes and share their views of the collection. This new project integrates a Friend Store where users of Facebook are able to view their friends favourite Levis clothing.
Developed by Open Graph, these new plug-ins include the famous Facebook function ”I like” and widgets to recommend.