Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
German company DNA4U now offer custom-made jewellery created using the wearer’s unique genetic code. The customer provides a saliva sample from which their DNA is isolated, before being treated and contained in a glass vial. This vial then becomes the centre of the piece of the jewellery design.
The Shape Up! Alarm clock designed for Fred Worldwide is dumbbell shaped and needs to be curled 30 times in order to stop it from ringing.