Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
The Shape Up! Alarm clock designed for Fred Worldwide is dumbbell shaped and needs to be curled 30 times in order to stop it from ringing.
The TV wardrobe, the online shop that will sell the clothes that TV presenters and actors wear will be launched through a street action called Free Posting. For that they will develop a set of posters illustrated with 600 clothes that they’ve got on sale in Fuencarral, La Latina and Malasaña. Each poster, on the top will invite the people to tear out it and take it home. During the 7 days the action lasts all the torn out posters will be replaced.