DraftFcb

Fashion & Design (176)

Body-sculpting jeans

Body-sculpting jeans

Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.

Why it matters

These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?

Enhancement
Fashion & Design
United Kingdom
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Sew good

London’s famous Liberty store has announced the relaunch of their sewing school, which offers a range of special craft, knitting and sewing workshops.

Create
Fashion & Design
United Kingdom
 
Sexy food for sexy mood

Yamamay – an Italian lingerie company – has asked the famous cook Vinciguerra to create 10 sexy recipes to accompany their underwear for a even sexier result, from the bedroom to the kitchen.

Enhancement
Fashion & Design
Italy