DraftFcb

Fashion & Design (176)

Body-sculpting jeans

Body-sculpting jeans

Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.

Why it matters

These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?

Enhancement
Fashion & Design
United Kingdom
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Clothes for life

Clothes For Life is a scheme set up by fashion retailer Monsoon, in which customers are encouraged to dig into their wardrobes and bring back any old, unwanted items from the store in exchange for £5 off any new purchase.

Conscious
Fashion & Design
United Kingdom
 
Crowd funding fashion

Catwalk Genius is a site designed to enable supporters of young fashion talent to back names they think are tipped for the top. You can  buy shares in the collection of your favourite up-and-coming designer on site; once all the shares have been sold, they’ll use the money to produce a new collection. For each item sold, profits will be split between designer, site and investor.

Create
Fashion & Design
United Kingdom