DraftFcb

Fashion & Design (176)

Body-sculpting jeans

Body-sculpting jeans

Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.

Why it matters

These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?

Enhancement
Fashion & Design
United Kingdom
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Message in a bottle?

Pepsi has designed a petroleum-free plastic bottle for use with its soft drinks line. The bottle is made from raw materials such as switch grass, pine bark and corn husks that are converted into a plastic material to create the bottles.

Conscious
Fashion & Design
United States
 
Lunch box. Evening box.

Box a Porter by Celine B is a box containing a blouse, skirt, pair of trousers and two belts with interchangeable buckles. The collection is designed for short trips or to easily take you from a daytime outfit into evening wear.

Enhancement
Fashion & Design
Italy