DraftFcb

Fashion & Design (176)

Body-sculpting jeans

Body-sculpting jeans

Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.

Why it matters

These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?

Enhancement
Fashion & Design
United Kingdom
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Exclusivity goes ethical

Osisu takes discarded plywood, bottle caps and juice cartons and fashions them into contemporary furnishings. The company relies on waste from construction sites, lumberyards, factories and junkyards for materials. Given the constantly changing nature of the raw materials, no more than 20 pieces can be made for each design.

Austria
Conscious
Fashion & Design
 
Part-time consumption

A new online rental service for designer handbags has been launched in the UAE to come to the rescue of women who dream of having the latest designer handbag dangling from their arm. www.ToujoursChic.ae gives recession-bitten women access to over 60 premier handbags from the world’s leading designers for a fraction of their retail price.

Instant Gratification
Fashion & Design
United Arab Emirates