Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
Inditex – Zara’s online shop launches this year in Spain, France, Germany, UK, Italy and Portugal. Before its launch, Zara has developed a service Zara at your mobile that allows the consumer to receive and see all the new clothes that have arrived in store that week.
Lingerie brand Triumph are encouraging their customers to bring in their old bras for recycling. In return they offer donators 10% off a new bra and make a 10p donation to Breast Cancer Care. If the bras are suitable for re-use they will be sold on to developing countries, who have a huge demand for good quality bras with the proceeds donated to Breast Cancer Care. If they are not suitable for re-use, the fabric itself is recycled.