Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
It’s My Time is an interactive global casting site for United Colours of Benetton. It encourages people to showcase how individual they are. And other people can vote on who they would like to see in Benetton’s autumn-winter 2010-11 advertising campaign.
Fashion and Dining are two more categories reflecting the Experience meta trend, where moments have become more valuable than objects. The physical things we’ve accumulated have almost become a mocking reminder of pre-recession indiscretionary spending. Now, consumers are less and less inclined to spend money on physical things, instead favouring experiential goods. Cafes, restaurants and takeout food actually saw a sales increase in Q409, while other retailing was down. Rental services for high-end designer goods also continues to grow, letting consumers feel luxurious for an evening, without the regret of a worn-once dress in the closet. And when we do purchase goods – we want them to come with a story. Take hisptery.com. The German site lets users fill out a personal profile quiz, then it selects a t-shirt for them from popular retailers like Threadless. You don’t know what t-shirt you got until it arrives in a mysterious brown paper bag.