Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
“Glossy box” is a surprise luxury beauty package that women receive at home by paying the fixed monthly price of 14 €. The box contains travel-sized beauty samples of the newest and trendiest products in circulation.
Print work of the ‘Be Stupid’ Diesel campaign has been translated into three separate Italian dialects.