Fashion & Design (176)
Calvin Klein have recently launched Body Collection, a range of body-sculpting jeans. The range claims to lift and shape the posterior and slim the thighs to ensure a “perfectly contoured fit”.
Why it matters
These jeans pander to society’s obsession with the body and looking good. This is an example of how the shaping element usually associated with undergarments is being applied to other types of clothing. Will designer fashion need to begin adding something beyond aesthetics? Will enhancement become a common selling point?
Source: London Lite
16. September 2009
A Russian design agency shared a sketch of what the local police cars should look like. This was a personal initiative, however the web page with the proposed design received a considerable amount of traffic.
Adidas France launched an experiential campaign called “Ready to Run”. The sportswear brand is challenging random teenagers who try on a pair of Climacool trainers in store. The potential customers are ‘kidnapped’ and given earphones with instructions to carry out a mission that will make them run across the city. They are also filmed as they carry out their operation.