Financial Services (105)
Vein authentication is only commonly used in high security areas – now Hitachi and Coca Cola plan to introduce this technology for the use of consumers as well. People will be able to pay for their drinks at vending machines with nothing but their fingertip, with the amount of money being withdrawn automatically from their bank account.
Why it matters
The individual human body is becoming a digitally readable medium. Perhaps payment by finger is an extreme but isn’t it just another example of the move towards a cashless/cardless society?
Kiva is the Facebook of investments, enabling individuals to lend to an entrepreneur across the globe. Lenders browse loan requests with the ability to fund as little as $25. Kiva is creating a global community of entrepreneurial investors expressing support and encouragement for start-ups.
MasterCard is hoping to improve its platform MarketPlace by integrating it within Facebook.
By inviting customers to connect to its Facebook profile, they will be able to offer personalised shopping recommendations to users. Also, customers will be able to share their activity on the platform with friends and hopefully increase the credit company’s database.