Financial Services (105)
Vein authentication is only commonly used in high security areas – now Hitachi and Coca Cola plan to introduce this technology for the use of consumers as well. People will be able to pay for their drinks at vending machines with nothing but their fingertip, with the amount of money being withdrawn automatically from their bank account.
Why it matters
The individual human body is becoming a digitally readable medium. Perhaps payment by finger is an extreme but isn’t it just another example of the move towards a cashless/cardless society?
Bankia and MTV have organised a design and branding contest to find the new image of a credit card for teenagers. Creativity and the ability to capture the philosophy of the two brands will be the most valued factors when choosing the two winning designs, which will receive a prize valued at more than 10,000 euros (www.mtv.es/concursobankia)
“Svyaznoy”, a large retail chain that specialises in mobile and digital electronics has launched a new card that combines debit, credit and reward points. As part of the scheme, banking services will be available in more than 2,200 retail outlets.