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A blood campaign that’s looking for A+ response

A blood campaign that’s looking for A+ response

The National Blood Service in London held a street event to highlight the need to stock up on blood ahead of the Olympic Games.  With an estimated 1.2 million people and 15,000 athletes anticipated to visit London, they expect increased demands on stocks while donations during this period are predicted to drop.

Why it matters

The National Blood Service highlighted the issue by placing half-naked people in the streets and displaying their circulatory system. Are unexpected tactics the best way to sensitise the public about an urgent public health need?

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This holiday season, many non-profit organizations are relying on the same principle that makes you grab that bag of M&Ms at checkout. But this impulse purchase turns into impulse giving. Foundations like St. Jude Children’s Research Hospital have partnered with busy holiday retailers like Target, K-Mart & Kay Jewellers to let you tack on a small donation to your final purchase total. Some retailers are also donating a portion of gift card proceeds to the children’s hospital.

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Stand here if you're against the death penalty

‘Ensemble Contre la Peine de Mort’, a French charity against the death penalty, has set up an interactive installation in the François Mitterrand library in Paris. Visitors are asked to stand between two screens; one has a soldier, the other a victim. By standing in between, the soldier is unable to shoot. Visitors can then scan a QR code and quickly sign an online petition against the death penalty.

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