Social Cause (141)
A blood campaign that’s looking for A+ response
The National Blood Service in London held a street event to highlight the need to stock up on blood ahead of the Olympic Games. With an estimated 1.2 million people and 15,000 athletes anticipated to visit London, they expect increased demands on stocks while donations during this period are predicted to drop.
Why it matters
The National Blood Service highlighted the issue by placing half-naked people in the streets and displaying their circulatory system. Are unexpected tactics the best way to sensitise the public about an urgent public health need?
On April 4th, four Austrian students decided to take their VW-bus T2 on a charity-journey of 5.500 km from Vienna to Dubai, leasing ad spaces on the bus, supporting the relief organisation Sonne International. TV channels ОRF and ATV are accompanying them via a consecutive report and an international donation account was set up.
"Antivihrus" is a campaign created by Tiempo BBDO Spain to help in the fight against HIV. In collaboration with Norton, the computer software brand, Unicef released a website where for €1.20 you can download an antivirus software that protects your computer and the money raised goes to fighting HIV. The website also provides a map to follow the number of downloads around the world and how your engagement is helping.