Social Cause (141)
A blood campaign that’s looking for A+ response
The National Blood Service in London held a street event to highlight the need to stock up on blood ahead of the Olympic Games. With an estimated 1.2 million people and 15,000 athletes anticipated to visit London, they expect increased demands on stocks while donations during this period are predicted to drop.
Why it matters
The National Blood Service highlighted the issue by placing half-naked people in the streets and displaying their circulatory system. Are unexpected tactics the best way to sensitise the public about an urgent public health need?
In order to highlight the fact that summertime is as life-endangering as winter for homeless people, the Abbé Pierre Foundation has set an interesting street operation in Paris. An ice statue representing a homeless man was placed in front of the Louvre. The statue melted as the day passed. The cardboard notice read: “During summertime, homeless people die as much as in winter. Let’s act”.
CarrotMob allows businesses to compete with their environmental credentials. A social network of consumers then agrees to purchase products from whichever business comes out on top.