Social Cause (141)
A blood campaign that’s looking for A+ response
The National Blood Service in London held a street event to highlight the need to stock up on blood ahead of the Olympic Games. With an estimated 1.2 million people and 15,000 athletes anticipated to visit London, they expect increased demands on stocks while donations during this period are predicted to drop.
Why it matters
The National Blood Service highlighted the issue by placing half-naked people in the streets and displaying their circulatory system. Are unexpected tactics the best way to sensitise the public about an urgent public health need?
To campaign for the right of everyone to have water around the globe, France Liberté has entered into partnership with the famous designer Philippe Stark. He has designed trendy bottles to be refilled with tap water called “Feuille d’eau”, and sold at the price of 5 euros. While the money earned is used to finance the charity actions, each bottle is to become a sign of federation and each bottle holder a militant for the cause.
Psychologists have launched a website to cheer up Britain. The experts are seeking to raise happiness on a national level by encouraging 10,000 people to take part in an online experiment. By trying out one of four mood-boosting techniques over a period of 5 days, they hope Brits will feel happier and spread their good mood.