Social Cause (141)
A blood campaign that’s looking for A+ response
The National Blood Service in London held a street event to highlight the need to stock up on blood ahead of the Olympic Games. With an estimated 1.2 million people and 15,000 athletes anticipated to visit London, they expect increased demands on stocks while donations during this period are predicted to drop.
Why it matters
The National Blood Service highlighted the issue by placing half-naked people in the streets and displaying their circulatory system. Are unexpected tactics the best way to sensitise the public about an urgent public health need?
Founder Ergem Senyuva launched yesilist.com,Turkey’s first online green directory and sustainability platform. It provides consumers with tools to make smart and healthy choices for themselves and the planet.
Dutch non-profit organisation Made-By has developed a database system which enables consumers to track & trace their clothing purchases via a unique code in every garment. The initiative is aimed at expanding the market for environmentally and socially conscious fashion.