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A blood campaign that’s looking for A+ response

A blood campaign that’s looking for A+ response

The National Blood Service in London held a street event to highlight the need to stock up on blood ahead of the Olympic Games.  With an estimated 1.2 million people and 15,000 athletes anticipated to visit London, they expect increased demands on stocks while donations during this period are predicted to drop.

Why it matters

The National Blood Service highlighted the issue by placing half-naked people in the streets and displaying their circulatory system. Are unexpected tactics the best way to sensitise the public about an urgent public health need?

Authenticity
Conscious
Italy
Social Cause
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