Social Cause (141)
A blood campaign that’s looking for A+ response
The National Blood Service in London held a street event to highlight the need to stock up on blood ahead of the Olympic Games. With an estimated 1.2 million people and 15,000 athletes anticipated to visit London, they expect increased demands on stocks while donations during this period are predicted to drop.
Why it matters
The National Blood Service highlighted the issue by placing half-naked people in the streets and displaying their circulatory system. Are unexpected tactics the best way to sensitise the public about an urgent public health need?
Staying Alive is a 3D game developed by the electronics company Philips. The game consists on saving a teammate/colleague’s life who has just collapsed due to sudden cardiac arrest. When the players finish the game, they can publish their score on their Facebook profile and challenge their friends. Philips produces defibrillators which are present in the game.
Neighbourhood swapping pop-up ‘shops’ have made a recent appearance in Germany. Anybody can leave or take objects in good condition left by the previous owners in these spaces called ‘give boxes’. Users can also leave their acknowledgements in a diary that tracks the transactions.