Social Cause (141)
A blood campaign that’s looking for A+ response
The National Blood Service in London held a street event to highlight the need to stock up on blood ahead of the Olympic Games. With an estimated 1.2 million people and 15,000 athletes anticipated to visit London, they expect increased demands on stocks while donations during this period are predicted to drop.
Why it matters
The National Blood Service highlighted the issue by placing half-naked people in the streets and displaying their circulatory system. Are unexpected tactics the best way to sensitise the public about an urgent public health need?
Morgenwelt is a small enterprise that organises carbon neutral concerts and so called “bicycle-discos”. The concept behind the concerts is that all the power the bands or DJs need for the gigs comes from muscle power. So if the audience doesn’t pedal fast enough the gig is interrupted with a blackout.
The 50 | 50 stores in the Netherlands are a unique retail concept. Working in collaboration with the Salvation Army, it offers work opportunities for people looking to reintegrate into the job market. The store sells fashionable eco clothing as well as exclusive pieces that have been salvaged by the Salvation Army and repurposed by designers and fashion students. All profits go to the charity.