Social Cause (141)
A blood campaign that’s looking for A+ response
The National Blood Service in London held a street event to highlight the need to stock up on blood ahead of the Olympic Games. With an estimated 1.2 million people and 15,000 athletes anticipated to visit London, they expect increased demands on stocks while donations during this period are predicted to drop.
Why it matters
The National Blood Service highlighted the issue by placing half-naked people in the streets and displaying their circulatory system. Are unexpected tactics the best way to sensitise the public about an urgent public health need?
The Extra Mile is a charity that collects frequent flyer miles from those that don’t use them or donate them, so that friends and family of terminally ill people can visit their loved ones back home.
Matt Dimmer came up with the idea after he had to travel back and forth when his father was diagnosed with stage 4 cancer in 2011. He realised that not everyone would be able to afford this, so he set up the Extra Mile to make it easier for families to embark on emergency visits to see ill relatives. Those with frequent flyer miles who don’t need them are encouraged to donate them to them.
UNICEF has created, a game available on Facebook that allows users to build a virtual school that UNICEF will then make a reality in Zambia. The project is in collaboration with ING DIRECT, which will donate 20.000€. To participate Facebook users just have to access the application, log in and explore the virtual school and information about the project, make donations through credit cards, PayPal or by sending an SMS, and invite friends to join the construction.