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Blackberry’s home time

Blackberry’s home time

In Germany, Volkswagen recently decided to improve the work-life balance of its employees by disabling the receipt of work emails outside of working hours. All other functions of the smartphone are not affected, so it still can be used as normal.

Why it matters

VW’s initiative is based on the findings that being accessible all the time can be both a blessing and a curse. Although this is well-intended, it is questionable if shutting down emails really stops people from working overtime. Will this company rule be a point of advantage or maybe even disadvantage for the company as an employer brand?

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