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Blackberry’s home time
In Germany, Volkswagen recently decided to improve the work-life balance of its employees by disabling the receipt of work emails outside of working hours. All other functions of the smartphone are not affected, so it still can be used as normal.
Why it matters
VW’s initiative is based on the findings that being accessible all the time can be both a blessing and a curse. Although this is well-intended, it is questionable if shutting down emails really stops people from working overtime. Will this company rule be a point of advantage or maybe even disadvantage for the company as an employer brand?
15th Avenue Coffee & Tea looks nothing like a Starbucks. But, this new café, named after the street where it is situated, is a Starbucks. Starbucks has decided to un-brand it’s newest location in Washington DC. By featuring local entertainment, sourcing from local bakeries and donating leftover food to the local parish, these new un-branded cafés aim to integrate themselves into the fabric of the neighbourhood.
Joint Venture is Apple’s latest product, service and marketing initiative all rolled into one. Joint Ventures will see Apple take up the role of a tech consultancy, lending its expertise to small businesses.