Rodial's Glamoxy Snake Serum is an anti-wrinkle cream that bites back at the signs of aging. With a waiting list of 10,000, this is one beauty product people are desperate to try, despite the $150 price tag in America. The serum’s active ingredients mimic the effects of venom – temporarily freezing the tiny muscles that create wrinkles and plumping the skin to smooth out lines.
Why it matters
While Botox procedures use an isolated and purified version of a real toxin (Botulinum toxin) this anti-wrinkle cream takes snake venom as inspiration. Is this indicative of the extremes of the beauty market, as the craving for more permanent solutions entice people to take more risks with their health?
London-based boutique salon Percy & Reed is offfering blow dries that it claim will last up to five days. The secret , apparently, is the use of water-based products.
Vichy has partnered up with designer fridge brand Smeg to promote its Aqualia Antiox range. The “Big Ice” in Milan is a huge ice-cube at St. Lorenz Columns. Inside the ice cube is a Smeg fridge people can win, to then keep their Vichy beauty products at the right temperature.