Rodial's Glamoxy Snake Serum is an anti-wrinkle cream that bites back at the signs of aging. With a waiting list of 10,000, this is one beauty product people are desperate to try, despite the $150 price tag in America. The serum’s active ingredients mimic the effects of venom – temporarily freezing the tiny muscles that create wrinkles and plumping the skin to smooth out lines.
Why it matters
While Botox procedures use an isolated and purified version of a real toxin (Botulinum toxin) this anti-wrinkle cream takes snake venom as inspiration. Is this indicative of the extremes of the beauty market, as the craving for more permanent solutions entice people to take more risks with their health?
Timotei Men have sponsored the internet soap-opera “In touch with classmates”, which will be broadcast on the brand website and 30 other sites. An integrated campaign including product placement in the series, sponsorship bumpers, with consumer engagement online to vote for the best episode.
L’Occitane Ma Crème Nature is an organic moisturiser which you buy in its unmade form. Consumers mix spring water with a sachet of organic plant oils as and when they need it. A ‘made on’ and ‘best before’ label can be stuck on the made-up moisturiser before keeping it in the fridge.