DraftFcb

Travel & Tourism (148)

Bid local

Bid local

The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.

Why it matters

This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
 

Austria
Authenticity
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

All-in-One:trailer, tent, boat

“Sealander” is a camping trailer that transforms into a tent and a boat. There are benches and beds; the interior can also be moved and swapped around to form the kitchen, complete with sink, fridge and heater. The roof can also be peeled back for a night under the stars.

Instant Gratification
Italy
Travel & Tourism
 
Walk away your hotel bills

People staying at either the 34 Holiday Inn, the Holiday Inn Express or Crowne Plaza hotels in Spain and Portugal will get pedometers along with their keys when they check in. The hotel company has decided to encourage their guests to enjoy a healthier stay and walk 8km per day (10.000 steps) to improve their general health and wellbeing.

Well Being
Spain
Travel & Tourism