Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
The Dutch airline KLM is developing a new service, which enables passengers to choose their seat neighbour on their next flight via Facebook and LinkedIn. This way travelling long distances could become more enjoyable for passengers.
Hotel X is a concept hotel in Maastricht that is furnishing its rooms with second-hand items that consumers offer up for auction. The hotel is asking for products from chairs and tables to art works, posters, pottery, boardgames and even plants.