Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
A Spanish company has created the world’s first technological tourist leaflet. It has a chip which downloads information to smartphones with a simple touch.
It works with NFC technology (Near Field Communication), a coded information circuit which automatically shares its information with smartphones. It can share apps, multimedia content, personalised information and also has the capability to be the front door key to a rental apartment.
Alhambra Touristic Apartments recently started to work with them. They have recorded a poetic audio description of their apartments and soon it will be able to also function as the apartment’s key.
'JakPak' is an all-weather jacket that can also be used as a single tent within a few zipper moves, making it obsolete to search for a hotel on hiking trips.