Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
“Le Grotte della Civita” is a hotel carved into the ancient caves of Matera, boasting rooms with 6 metre high ceilings.
Pegasus is the biggest private airline company in Turkey serving both international and domestic flights. Every new aircraft added to the float is named with a girl’s name.The company has now chosen to run a campaign asking families if they would like to see their daughter’s name on the side of new aircrafts.