DraftFcb

Travel & Tourism (148)

Bid local

Bid local

The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.

Why it matters

This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
 

Austria
Authenticity
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Wine tasting in the sky

The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.

Experience
Germany
Travel & Tourism
 
Time travel for brands

Time Warp Cologne is a project by the Fraunhofer-Institut that uses mixed-reality technology (combining reality with virtual elements). With the technology you can explore Cologne’s history with the help of a mini computer and collect points for solving riddles.

Connectivity
Germany
Travel & Tourism