Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
South Africa has created giant 3D posters to promote its beauty and encourage people to visit. The posters were displayed in the subway, with hostesses to give out 3D glasses to people who could then watch South African landscapes and animals on the poster.
EasyJet has launched a new contest via Foursquare and Facebook Places, called “le rendez-vous gagnant”. Each weak, on its website, the brand unveils a location in a French city. The person that checks in the most becomes the mayor that week will be offered a trip for two in one of the most beautiful cities of Europe.