Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
Aramón Group and Movistar have released a mobile app for ski resorts in Spain: Snow&Go. The app allows you to geotag skiers and locate the position of your friends. It also includes real time ski information including the status of the slopes, weather and snow quality.
Superbude is a hostel concept from Hamburg that offers travellers stylish rooms with a functional and uncomplicated design. For example, couch covers are made from old jeans and pushcarts have been transformed into armchairs. Also, musicians and bands are able to sponsor the rooms: a copy of their songs can then be found on the walls, along with newspaper clippings and tips about what to do while in Hamburg.