Travel & Tourism (148)

Bid local

Bid local

The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.

Why it matters

This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?

Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Eat with the stars

British celebrities have teamed up with Google to reveal their favourite places for a new guide to “hidden London”. Locations include Dame Kelly Holmes’ favourite market and Ken Livingstone’s preferred tapas restaurant. Users are able to zoom in and see close up street views of each area, find directions and plenty more.

United Kingdom
Travel & Tourism
3D posters for virtual travel

South Africa has created giant 3D posters to promote its beauty and encourage people to visit. The posters were displayed in the subway, with hostesses to give out 3D glasses to people who could then watch South African landscapes and animals on the poster.

One World
Travel & Tourism