Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
Densebrain, a New York based digital agency, has created a new feature for its mobile map apps called NextTrain. NextTrain uses the information that is sourced from fellow subway riders using the app to predict the arrival time of trains.
There is a real opportunity to offer flyers something more elaborate than the standard food boxes distributed by airlines. Thus, Iberia has decided to hire four renowned Spanish chefs, Paco Roncero, Ramon Freixa, Toño Pérez and Dani Garcia, to design the new on board menu. This makes Iberia flights the only restaurant in the world with knowledge from chefs that have a combined total of eight Michelin Stars.