DraftFcb

Travel & Tourism (148)

Bid local

Bid local

The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.

Why it matters

This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
 

Austria
Authenticity
Travel & Tourism
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