DraftFcb

Travel & Tourism (148)

Bid local

Bid local

The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.

Why it matters

This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
 

Austria
Authenticity
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Rubbish hotel

An Italian eco-designer has created a hotel made entirely of rubbish collected on European beaches. It only stayed standing for one week but it managed to attract thousands of tourists, celebrities and consequent publicity.

Conscious
Russia
Travel & Tourism
 
Five star treatment on a budget

Hostels appear to be reinventing themselves by adopting a more upmarket image.  New look hostels based in European cities such as Prague and Paris are now offering five star service, complete with en-suite bathrooms, flat screen TVs and swimming pools, all for as little as £29 per night.
 

Experience
United Kingdom
Travel & Tourism