Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
In November 2010, five partners met while at the Hotel Amour in Paris and launched www.dayuse-hotels.com. The site allows you to rent, for only a few hours at a time, a room in Paris (and other major cities), in selected luxurious boutique hotels chosen for their design, location and quality of their service. The rooms rate is discounted by 30 to 70 percent off their normal price.
"Harry’s Home" is an Austria hotel-chain that follows an innovative concept: guests can choose between the services offered and then only have to pay for what they really consume. A modular system gives choice between diverse room types, cleaning intervals (daily/weekly), food, and room with kitchen for temporary living. The options even go so far as an aquarium, a mini cooper and "blind dates".