Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
Madrid’s Husa Paseo del Arte Hotel is now offering what they’re calling a ‘High Speed Pack’ which allows consumers to take advantage of the hotel’s facilities without having to spend a night in it. Guest can book in for a maximum of 5 hours for just 60€. Given that the hotel is located just 100 metres from from the Puerta de Atocha train station, this is especially useful for those just passing through.
The luxury French hotel “Le Royal Monceau” hired an art expert to help guests learn more about Parisian art. The Art Concierge can answer any questions guests might have relating to art, design, and culture. Guest can ask an array of questions, including purchasing art, opening dates of new exhibitions, and even where to spot good street art.