Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
On their Facebook page, the Royal Dutch airline KLM allowed fans to create a typical Dutch Delftblue tile based on their profile picture. KLM decorated an entire Boeing 777 from 4000 of the best tiles having received 120,000 from 154 countries.
Pinktravel.at is an Austrian travel business targeting gay men with ‘gay-friendly’ holidays. The travel agency offers gay cruises, trips to the trendiest gay cities and holidays taking in Gay Pride festivals across the globe.