Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
Looking to book a hotel room, get the best offer possible and not spend hours trying to do so? The Blink App allows you to book a room in four clicks on your smartphone. It offers its customers highly competitive discounts. The only requirement is that the booking needs to be made the same day the customer intends to check in at the hotel. In addition, to guarantee the quality of the establishments, Blink selects the best available four and five star hotels in each city.
A Portuguese digital photo album company created a campaign based on Angela Merkel's visit to Portugal in November. The campaign consisted of producing a gift basket with the country's best products, a photo album and a letter inviting the Chancellor to return. The idea was to publicise Portugal as “ The Best Destination” and the aim was to create the largest photo album in the world filled with contributions of the Portuguese people showing what they love about their country.