Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
According to numbers presented by HSBC, a new kind of travelling is on the rise: the hunt for the trendiest bags and accessories at the best price. It’s called “accessories tourism” and it consists of mapping out your next holiday depending on the country (or countries) that offers the best price for a Hermès Birkin or Chanel’s 2.55 bag.
The free service ‘travelload’ helps to organise and plan trips. Booking confirmations from flights, hotels, trains are collected and compiled into intelligent itineraries on your mobile. These are automatically updated by travel data such as flight delays and mobile check-ins.