Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
SmartTravel 2.0 is a virtual catalogue which runs on an interactive touchscreen. Potential customers get the chance to experience all the interactive features of their chosen travel destination. It allows them to check out the surrounding area of a hotel and other useful information about their destination such as climate, sightseeing spots, etc.
German online portal ‘Hotelsnapper‘ mediates between hotel owners and customers. Prospective guests dictate their preferences for their stay and the price they wish to pay. The first hotel that agrees to the customers ‘offer’ will be booked. Guests receive the best offer and hotel owners get the chance to rent out rooms that otherwise would have been empty.