Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
Air France have launched a new social network called ‘Bluenity’ designed to link members who are travelling to the same destination. It also allows you to review the profiles and the “trip attitudes” of the other flight’s passengers. The community’s members exchange tips about good places to visit and even meet up during their trip.
London’s Goring Hotel is now offering a bath menu in partnership with product company Molton Brown. The £20.12 price point package includes essential oils and bath products, cocktails, scented candles and a “Bath Butler” to draw the bath for you.