Travel & Tourism (148)
The online auctioneer ricardo.at became Austria’s market leader since its launch in 2008 and maintains its position against global competitor ebay.
Why it matters
This is an example of the importance of locality when competing with global organisations. How can global brands implement insights from local markets as consumers look to what's familiar and authentic?
The free service ‘travelload’ helps to organise and plan trips. Booking confirmations from flights, hotels, trains are collected and compiled into intelligent itineraries on your mobile. These are automatically updated by travel data such as flight delays and mobile check-ins.
Our earlier observation where we talked of the coining of the phrase ‘urban camping’ has come to life. ‘Tentstation’ offers low budget stays on its camping site located in the middle of Berlin. The venue is based around a former open-air pool, that is now used as a a tango dance floor, as a volleyball court or as a skate park. For more convenience, guests can also sleep in rentable caravan trucks.