An estimated 5,000 people with asthma end up in hospital each day. A number of those hospital visits could be avoided; as many as 75% of patients are using their inhalers improperly.
Cambridge Consultants developed the T-Haler, a device designed to help asthma suffers better monitor their use of their inhaler. Fitted with Wi-Fi and sensors, the T-Haler feeds back real-time usage data. The design firm claims that, with just three minutes of training with the T-Haler, proper use of inhalers skyrockets from 20% to 60%.
The prototype also uses gamification to encourage proper use of the tool.
Why it matters
Being dependant of a inhaler can be considerably inconvenient, but adding a layer of gamification can make the experience more bearable. It could eventually improve interactivity and engagement by helping consumers learn how to use it properly in a quick, fun and easy way.
What if all “boring” products could be presented as a game rather than simply having instructions and illustrations in a booklet? Could the health market become fun and help patients become more compliant?
The Red Cross in Singapore and more than 12,000 professionally trained people who can give first aid now use the iPhone app “Rapid Rescue”. In case of an emergency, users can activate the app and an alarm is sent to first aid givers within a range of 2km. Directions on a map are also provided.
Nike has founded a runner’s community for young women. The goal of this initiative is to motivate young females to run regularly. The so-called "Club der Töchter" (Club of Daughters) set its first action at the 23rd "Austrian dm Women’s Run" in Vienna. Its famous ambassador is the young Austrian singer Christina Stürmer who is also a beginner in terms of running. Through Facebook members of the community could prepare themselves alongside Christina Stürmer for their first big run.