DraftFcb

Healthcare (90)

Better breathing

Better breathing

An estimated 5,000 people with asthma end up in hospital each day. A number of those hospital visits could be avoided; as many as 75% of patients are using their inhalers improperly.
Cambridge Consultants developed the T-Haler, a device designed to help asthma suffers better monitor their use of their inhaler. Fitted with Wi-Fi and sensors, the T-Haler feeds back real-time usage data. The design firm claims that, with just three minutes of training with the T-Haler, proper use of inhalers skyrockets from 20% to 60%.
The prototype also uses gamification to encourage proper use of the tool.

Why it matters

Being dependant of a inhaler can be considerably inconvenient, but adding a layer of gamification can make the experience more bearable. It could eventually improve interactivity and engagement by helping consumers learn how to use it properly in a quick, fun and easy way.
What if all “boring” products could be presented as a game rather than simply having instructions and illustrations in a booklet? Could the health market become fun and help patients become more compliant?
 

Create
Experience
Healthcare
Spain
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Sleeping on soy: the latest in well-being

Unlike synthetic memory foam mattresses, İşbir Yatak’s Viscostar Nature range is made from over 80% natural materials including soya-bean oil, plant extracts and other plant-essences. The mattress has all the same properties as conventional memory foam, but is free from chemical treatment and toxins as and claims to offer 80% better air circulation. It is designed to contribute to overall wellbeing.

Well Being
Healthcare
Turkey
 
World's first iron-on deodorant

“Odegon Iron-On Fabric Tags“ are an inert, non-allergenic, odourless, base neutral, environmentally friendly solution to body odour. Ironed onto the underarm of your clothing they give longlasting odour protection.

Austria
Well Being
Healthcare