Food & Drink (183)
Beer that's different in every sense
Why it matters
Food and drink brands are looking at every aspect of their consumption experience to enhance and differentiate. Can consumers taste, see, smell, hear and feel the uniqueness of you brand?
“Le verdure del mio orto” takes the principle behind the social network game Farmville but makes it a reality. Users simply need to create and manage virtual gardens online, while the actual vegetables are being grown in a traditional way and on ecological farming land. The vegetables, chosen by each user depending on their preferences and seasonality, are then delivered to the user’s home address when harvested.
In Germany, nearly 11 tons of food is thrown away every year. A restaurant in Hamburg has decided to tackle this problem in their very own way by putting a sign on tables informing visitors that they will pay a fine for their unfinished meal (€1 per 50 grams).