Food & Drink (183)
Beer that's different in every sense
Why it matters
Food and drink brands are looking at every aspect of their consumption experience to enhance and differentiate. Can consumers taste, see, smell, hear and feel the uniqueness of you brand?
‘Mixshopping’ is a promotion launched by fruit beer brand Mixta. A circuit of 25 clothing shops have been made-over with branded interiors, free personal shoppers and mini fridges stocked with Mixta for consumers to sup whilst indulging in retail therapy.
A Russian beer brand has invented new technology that allows them to put cash under the lid of their bottles. They promise consumers “If you buy a bottle, you will win your money back immediately”. The sum depends on luck – but everyone gets real cash there and then.