Food & Drink (183)
Beer that's different in every sense
Why it matters
Food and drink brands are looking at every aspect of their consumption experience to enhance and differentiate. Can consumers taste, see, smell, hear and feel the uniqueness of you brand?
The energy zone is a Red Bull visibility tool, highlighting the energy drink shelves in store. It aims to increase the visibility of the energy drink category in store by framing Red Bull amongst other energy drink brands. The display has been placed in 3 cities in the South of France and raised the sales of the category by 30 - 40%. The brand plans to roll out the display in 200 other supermarkets in France.
At Pub Borsa in Turkey, drinks prices change frequently as they are determined in a similar way to the stock market through the current demand for them in the bar. The less popular a drink becomes the cheaper it becomes. The prices are presented on electronic monitors where they are continuously changing and being monitored.