Food & Drink (183)

Beer that's different in every sense

Beer that's different in every sense
Heineken has launched the first can of beer with texture. The new can stars in a marketing campaign with the slogan “Heineken Touch”. Different in every sense. From now on consumers will experience a new texture each time they drink a beer. The new packaging has a lacquered finish that highlights the surface.
Why it matters

Food and drink brands are looking at every aspect of their consumption experience to enhance and differentiate. Can consumers taste, see, smell, hear and feel the uniqueness of you brand?

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