Food & Drink (183)
Beer that's different in every sense
Why it matters
Food and drink brands are looking at every aspect of their consumption experience to enhance and differentiate. Can consumers taste, see, smell, hear and feel the uniqueness of you brand?
McDonald’s is actually testing waited table service in 50 of its French restaurants. If the trial is convincing, this service may become a nationwide practice by 2012. It will be available in Mc Cafés and for customers using the order terminals in restaurants. The aim is to avoid queues and to adapt to French gastronomic habits.
'Let's Pizza' is a vending machine that’s no ordinary vending machine. It does not sell pre-packaged, ready-to-eat foods.