Food & Drink (183)
Beer that's different in every sense
Why it matters
Food and drink brands are looking at every aspect of their consumption experience to enhance and differentiate. Can consumers taste, see, smell, hear and feel the uniqueness of you brand?
Over Christmas, Perrier broadcast a commercial created in…1976! It wasn’t broadcast at the time it was made, or since, because of its contentious core thought. It depicts a female hand grabbing a bottle which rises at her touch. The spot is entitled “La main la plus sexy du monde” (The sexiest hand in the world).
Nestlé has recently created a gastronomic range of chocolate called Grand Chocolat. Its point of difference comes inherently from its format: the chocolate tablet is made of curved squares: they are said to intensify the aromatic impact of the chocolate in mouth.