Food & Drink (183)
Beer that's different in every sense
Why it matters
Food and drink brands are looking at every aspect of their consumption experience to enhance and differentiate. Can consumers taste, see, smell, hear and feel the uniqueness of you brand?
Seattle’s Best has launched a new numbered categorization system to help befuddled consumers pick their coffee. The Starbuck’s-owned brand now numbers their coffee packages from 1 to 5. Gone are the days of fancy names. If you’re looking for something intense, grab a 4 or 5. If something mild is a little more to your taste, choose a 1 or 2.
Campina has set up a tool on its website giving customers the chance to find out the story behind the milk. By entering their barcode they can discover where the milk comes from, how it is made and even meet the farmer and his wife.