Food & Drink (183)
Beer that's different in every sense
Why it matters
Food and drink brands are looking at every aspect of their consumption experience to enhance and differentiate. Can consumers taste, see, smell, hear and feel the uniqueness of you brand?
Fashion retailer J-Crew has opened their first menswear only boutique in the historic Tribeca Tavern. Mingled with all the trendy menswear, the bar remains open and the beer still flows on tap. In conserving the historic use and character of the Tribeca Tavern, J-Crew has created the fashion boutique-liquor store hybrid.
The world's largest chocolate maker, Barry Callebaut, have designed a melt-resistant solution to the sticky problem of chocolate melting in your hands. The innovative "Vulcano" chocolate melts at 55 degrees Celsius compared with the normal 37 degrees – or body temperature. It is also infused with air bubbles to reduce calorie count compared to a solid piece of chocolate of the same size.