Food & Drink (183)
Beer that's different in every sense
Why it matters
Food and drink brands are looking at every aspect of their consumption experience to enhance and differentiate. Can consumers taste, see, smell, hear and feel the uniqueness of you brand?
The Moritz beer brand from Barcelona has launched a limited edition beer, 5.0 to commemorate the result of the last game between Barca and Real Madrid, with Barca winning 5-0. In addition to gaining notoriety, Moritz 5.0 seeks to increase its already 9,000 strong fanbase on Facebook.
Craft beers are the new must have in Spain’s trendier bars. It not only shows that you consume high quality beer but also demonstrates your knowledge of the product.
Although microbreweries have overall low market shares, they are slowly grabbing a slice of the market that usually belonged to bigger beer brands. They also distinguish themselves from usual beer brands with their high quality design and aesthetics.