Food & Drink (183)
Beer that's different in every sense
Why it matters
Food and drink brands are looking at every aspect of their consumption experience to enhance and differentiate. Can consumers taste, see, smell, hear and feel the uniqueness of you brand?
elBulli was a 3-star Michelin restaurant run by chef Ferran Adrià. It was described as "the most imaginative generator of haute cuisine on the planet" and was associated with molecular gastronomy. The restaurant closed on July 30, 2011 and will reopen as a creativity centre in 2014.
The foundation will be interdisciplinary. Adrià talks of a mash-up of science, arts, philosophy and technology as a "creativity-generating universe" that will produce "today's most valuable raw materials -- creativity and talent”.
Fanta has created a social game on Facebook where individuals have to manage a Fanta theme park. The most successful players can win tickets to a real theme park in France. The operation is the first of its kind was tested in France and is set to be launched in other countries in the future.