Beer makes you more kissable
Heineken beer gloss is a new limited edition beer flavoured lip gloss, which was sold in the period leading up to Valentine’s day.
Why it matters
The beer market is all about image. However, restrictions on promoting beer as something that improves your ability to socialise or helps your sex life, have long been censored. So, is this limited edition an example of how tongue-in-cheek forays into different markets/products can sidestep legislation and create more interesting conversations around a brands role?
‘The Cube’ by Zuccari is a moisturising cream suitable for all skin types, both face and body at all times of day and night.
The French cosmetic brand Lancôme launched an online community platform where famous artists, bloggers and designers from all around the world can give their vision of beauty. Anonymous people can also share their own vision of beauty via Twitter, Flickr, YouTube and Facebook.