Beer makes you more kissable
Heineken beer gloss is a new limited edition beer flavoured lip gloss, which was sold in the period leading up to Valentine’s day.
Why it matters
The beer market is all about image. However, restrictions on promoting beer as something that improves your ability to socialise or helps your sex life, have long been censored. So, is this limited edition an example of how tongue-in-cheek forays into different markets/products can sidestep legislation and create more interesting conversations around a brands role?
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.
Amara Halal Cosmetics has launched a 100% halal certified makeup line in the United Arab Emirates. The company is educating and encouraging all Muslim women to be aware of some ingredients that non-halal cosmetics contain. Currently, the size of the halal personal care market in the Middle East is estimated to be worth US$500 million.