Beer makes you more kissable
Heineken beer gloss is a new limited edition beer flavoured lip gloss, which was sold in the period leading up to Valentine’s day.
Why it matters
The beer market is all about image. However, restrictions on promoting beer as something that improves your ability to socialise or helps your sex life, have long been censored. So, is this limited edition an example of how tongue-in-cheek forays into different markets/products can sidestep legislation and create more interesting conversations around a brands role?
The Japanese brand ChatPerf has created an app and a piece of hardware that allows you to send scents via your mobile phone. The person receiving the scent needs to have the attachable hardware and the application for the ‘scent tank’ to release the desired smell.
Lumene has launched a new mascara that stimulates eyelash growth. The mascara contains unique, active, natural ingredients, which restore eyelashes from within. And the product’s claims are backed-up by consumer testimonials.