Beer makes you more kissable
Heineken beer gloss is a new limited edition beer flavoured lip gloss, which was sold in the period leading up to Valentine’s day.
Why it matters
The beer market is all about image. However, restrictions on promoting beer as something that improves your ability to socialise or helps your sex life, have long been censored. So, is this limited edition an example of how tongue-in-cheek forays into different markets/products can sidestep legislation and create more interesting conversations around a brands role?
MUTI SUN is a super-customizable sun lotion. Customers can choose the right fit for them through many different criteria: skin type and its special needs (e.g. hydration or anti-aging), UV Index based on the destination, as well as other lifestyle factors.
Following the successful launch of ‘Alverde’, a range of low-priced all-natural toiletries and cosmetics, Austrian drugstore DM has expanded it to include a number of new products. The range waives synthetic ingredients and preservatives and also sports recyclable packaging.