DraftFcb

Beauty (95)

Beer makes you more kissable

Beer makes you more kissable

Heineken beer gloss is a new limited edition beer flavoured lip gloss, which was sold in the period leading up to Valentine’s day.

Why it matters

The beer market is all about image. However, restrictions on promoting beer as something that improves your ability to socialise or helps your sex life, have long been censored. So, is this limited edition an example of how tongue-in-cheek forays into different markets/products can sidestep legislation and create more interesting conversations around a brands role?

Beauty
Experience
Italy
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Daily routine = daily reminder

Stop The Water While Using Me is a new line of beauty products that remind consumers not to waste water while using them.  You’ll think twice before leaving the water on while brushing your teeth!

Beauty
Conscious
United States
 
Grow your own lashes

Lumene has launched a new mascara that stimulates eyelash growth. The mascara contains unique, active, natural ingredients, which restore eyelashes from within. And the product’s claims are backed-up by consumer testimonials.

Beauty
Instant Gratification
Russia