Beer makes you more kissable
Heineken beer gloss is a new limited edition beer flavoured lip gloss, which was sold in the period leading up to Valentine’s day.
Why it matters
The beer market is all about image. However, restrictions on promoting beer as something that improves your ability to socialise or helps your sex life, have long been censored. So, is this limited edition an example of how tongue-in-cheek forays into different markets/products can sidestep legislation and create more interesting conversations around a brands role?
GHD hair straighteners have been installed in the ladies bathroom at one of the city’s popular nightspots thanks to the Beautiful Vending Company. Upon the payment of 10 AED [almost $3], the plates of the straightener begin to heat, allowing women to quickly touch up their hair-dos.
The French perfumer Honoré des Prés has created an upmarket perfume collection called "We love New York". 3 fragrances are offered: Carrot, coconut and vanilla. They are only made with quality biological materials, and no synthetic ingredients. The originality of the perfumes comes from their packaging, which imitates American take-away coffee-cups.