Beer makes you more kissable
Heineken beer gloss is a new limited edition beer flavoured lip gloss, which was sold in the period leading up to Valentine’s day.
Why it matters
The beer market is all about image. However, restrictions on promoting beer as something that improves your ability to socialise or helps your sex life, have long been censored. So, is this limited edition an example of how tongue-in-cheek forays into different markets/products can sidestep legislation and create more interesting conversations around a brands role?
Next October the beauty brand Biguine will launch a new make-up collection called Marilyn, inspired by the beauty legend Marilyn Monroe. Available in limited edition, this collection will include eye shadows, eye-liners, mascaras, lipsticks and nail polish.
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.