Beer makes you more kissable
Heineken beer gloss is a new limited edition beer flavoured lip gloss, which was sold in the period leading up to Valentine’s day.
Why it matters
The beer market is all about image. However, restrictions on promoting beer as something that improves your ability to socialise or helps your sex life, have long been censored. So, is this limited edition an example of how tongue-in-cheek forays into different markets/products can sidestep legislation and create more interesting conversations around a brands role?
Schwarzkopf’s Go2b range of styling products now contain pheromones. With this, the brand is actively communicating the promise of sexual attractiveness to the opposite sex.
“Wellbox” is an at home professional beauty care device that provides lipomassages and liftmassages, allowing women to have face and body treatments in their own bathroom.