Beer makes you more kissable
Heineken beer gloss is a new limited edition beer flavoured lip gloss, which was sold in the period leading up to Valentine’s day.
Why it matters
The beer market is all about image. However, restrictions on promoting beer as something that improves your ability to socialise or helps your sex life, have long been censored. So, is this limited edition an example of how tongue-in-cheek forays into different markets/products can sidestep legislation and create more interesting conversations around a brands role?
A different hairdresser that uses technology in his beauty service. You arrive and the experience begins. Instead of giving you the typical magazine, you go to a PC room where you select your hairstyle. A webcam then takes a picture of you and combines it with your selection so that you can see the possible results.
L’Oréal has launched a new e-recruiting campaign through a Facebook application named “Talentube”. To participate, fans of the brand must produce a creative video introducing themselves, upload it on Facebook or Youtube, and create social media buzz with their content. If selected, they will be invited to a Skype interview.