Beer makes you more kissable
Heineken beer gloss is a new limited edition beer flavoured lip gloss, which was sold in the period leading up to Valentine’s day.
Why it matters
The beer market is all about image. However, restrictions on promoting beer as something that improves your ability to socialise or helps your sex life, have long been censored. So, is this limited edition an example of how tongue-in-cheek forays into different markets/products can sidestep legislation and create more interesting conversations around a brands role?
L'Oréal has moved into the world of gaming and created an XBOX console app called “The Next Level”. In the game, you can get personal styling tips, inspiration and educational academy programs. The more you play and interact, the more “Style Cred” you can earn - which is then turned into redeemable offers off L'Oréal products.
Lingerie brand Scala have launched Bio-Fir, a range of undergarments that claim to considerably reduce cellulite in just a month by gently warming the skin and increasing cell metabolism.