Social Cause (118)
Become friends with a heroin junky
The Dutch charity Ikgebruik helps drug addicts to get clean. The organization started a special Facebook profile for the drug addict Monica. On this page, Monica shares her life and struggles to get clean from heroin & cocaine. Monica hopes that the many Facebook friends will give her the support she needs to get clean and stay clean.
Why it matters
By making it possible to get really close to the problem, consumers will become more emotionally connected, motivating them to help. What other social causes could leverage this kind of personable opportunity made possible by social networks?
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