Beauty brands from your childhood
Tickles & Giggles, is Dubai’s glamorous answer to children’s entertainment. The popular children’s spa offers manicures, pedicures, facials and hair styling tips for young kids.
Why it matters
As consumers become more demanding of entertainment choice, it seems they also want the same level of variety for their children. But does this search for novelty mean children are growing up too fast? The children at this spa are offered several choices of different products to accompany their treatments. Does this mean that kids will grow up associating specific brands with their fondest childhood memories, and if so will they be more likely to grow up as loyal users?
L’Oréal has launched a new e-recruiting campaign through a Facebook application named “Talentube”. To participate, fans of the brand must produce a creative video introducing themselves, upload it on Facebook or Youtube, and create social media buzz with their content. If selected, they will be invited to a Skype interview.
A Spanish beauty centre have created the Skinlogic app, a tool to see how plastic surgery corrections would look before going under the knife. Users simply take a photo and select the effect they want to see on their face; improved skin texture, face wrinkles eliminated, increased lip volume etc. After the selection, the app will show the user’s new face and the image is ready to be shared on social media.