Beauty brands from your childhood
Tickles & Giggles, is Dubai’s glamorous answer to children’s entertainment. The popular children’s spa offers manicures, pedicures, facials and hair styling tips for young kids.
Why it matters
As consumers become more demanding of entertainment choice, it seems they also want the same level of variety for their children. But does this search for novelty mean children are growing up too fast? The children at this spa are offered several choices of different products to accompany their treatments. Does this mean that kids will grow up associating specific brands with their fondest childhood memories, and if so will they be more likely to grow up as loyal users?
Soma Space is a new concept for hairdressers, imported from Thailand and other oriental countries. Every service (cuts, brushing, colouring, etc.) includes a 20 minute relaxing head massage while laying down in a relaxing armchair and drinking an anti-stress jasmine tea. Customers can even forgo the hair cut and just have a 30 minute head massage pick-me-up and then go to work… feeling like new.
Forest Essentials, an Indian premium cosmetics company, blends the age old recipes from the Indian ‘Ayurvedic’ medicine system and presents them in modern formulations like serums, elixirs and emulsions. Traditional formulations are not new in itself, but in most cases, the appeal of such products is limited to a niche audience. Forest Essentials has been able to strike a perfect balance and not only create a premium image but also a viable, growing business.