Beauty with a best before date
L’Occitane Ma Crème Nature is an organic moisturiser which you buy in its unmade form. Consumers mix spring water with a sachet of organic plant oils as and when they need it. A ‘made on’ and ‘best before’ label can be stuck on the made-up moisturiser before keeping it in the fridge.
Why it matters
Consumers are increasingly looking for products that have high natural credentials, especially when it comes to products that they put on their skin. How can other health and beauty brands push the boundaries of freshness that we see in the food and drinks market?
16. September 2009
Lacquerous is an online subscription club where members can rent three nail polishes from top brands each month. At the end of the month, subscribers must send back the unused polishes before receiving three new ones a few days later.
Chanel is giving people the opportunity to go behind the scenes of its new Coco Mademoiselle campaign with its star Keira Knightley. Fans of the brand can rediscover the film, experience the ad campaign photo shoot, listen to Keira Knightley’s comments on the costume designs and discover the set of the film with the star.