Beauty with a best before date
L’Occitane Ma Crème Nature is an organic moisturiser which you buy in its unmade form. Consumers mix spring water with a sachet of organic plant oils as and when they need it. A ‘made on’ and ‘best before’ label can be stuck on the made-up moisturiser before keeping it in the fridge.
Why it matters
Consumers are increasingly looking for products that have high natural credentials, especially when it comes to products that they put on their skin. How can other health and beauty brands push the boundaries of freshness that we see in the food and drinks market?
16. September 2009
The Japanese brand ChatPerf has created an app and a piece of hardware that allows you to send scents via your mobile phone. The person receiving the scent needs to have the attachable hardware and the application for the ‘scent tank’ to release the desired smell.
Soma Space is a new concept for hairdressers, imported from Thailand and other oriental countries. Every service (cuts, brushing, colouring, etc.) includes a 20 minute relaxing head massage while laying down in a relaxing armchair and drinking an anti-stress jasmine tea. Customers can even forgo the hair cut and just have a 30 minute head massage pick-me-up and then go to work… feeling like new.