Beauty with a best before date
L’Occitane Ma Crème Nature is an organic moisturiser which you buy in its unmade form. Consumers mix spring water with a sachet of organic plant oils as and when they need it. A ‘made on’ and ‘best before’ label can be stuck on the made-up moisturiser before keeping it in the fridge.
Why it matters
Consumers are increasingly looking for products that have high natural credentials, especially when it comes to products that they put on their skin. How can other health and beauty brands push the boundaries of freshness that we see in the food and drinks market?
16. September 2009
London salon Daniel Hersheson has developed a shine product that lasts long after you next wash your hair. The clear serum has been designed to impart an ‘at-home’, salon-quality shine. Apply it after shampooing, leave on for five minutes, then rinse off before applying conditioner.
The manufacturer equates the product to ‘the equivalent of applying a shiny top coat to the nails’, promising the results should last for up to five washes.
Raz*War offers a subscription service supplying razors and razorblades. Consumers can choose from many different subscription options depending on their requirements. Periodic deliveries are designed to ensure that they never run out of blades again.