Beauty with a best before date
L’Occitane Ma Crème Nature is an organic moisturiser which you buy in its unmade form. Consumers mix spring water with a sachet of organic plant oils as and when they need it. A ‘made on’ and ‘best before’ label can be stuck on the made-up moisturiser before keeping it in the fridge.
Why it matters
Consumers are increasingly looking for products that have high natural credentials, especially when it comes to products that they put on their skin. How can other health and beauty brands push the boundaries of freshness that we see in the food and drinks market?
16. September 2009
London-based boutique salon Percy & Reed is offfering blow dries that it claim will last up to five days. The secret , apparently, is the use of water-based products.
The smell of a freshly printed book is the best smell in the world” according to Karl Lagerfield, the famous fashion designer behind the packaging for Paper Passion. Wallpaper magazine liked the idea and jumped at the chance to expand into the fragrance business. They commissioned famed perfumer Geza Schoen to attempt to recreate the scent. The perfumer’s final scent is made from only five woody ingredients - an incredibly simple recipe considering that many perfumes have upwards of a hundred. Lagerfeld christened the scent Paper Passion and designed the packaging: a white-bound book where the pages are cut out to hold the glass bottle.