Beauty with a best before date
L’Occitane Ma Crème Nature is an organic moisturiser which you buy in its unmade form. Consumers mix spring water with a sachet of organic plant oils as and when they need it. A ‘made on’ and ‘best before’ label can be stuck on the made-up moisturiser before keeping it in the fridge.
Why it matters
Consumers are increasingly looking for products that have high natural credentials, especially when it comes to products that they put on their skin. How can other health and beauty brands push the boundaries of freshness that we see in the food and drinks market?
16. September 2009
RDVbeaute.fr is a new website that offers « beauty on reservation ». All the consumer has to do is chose between the different beauty professionals listed (hairdressers, beauticians, spas, etc.) per city, and the appointments will be taken directly by the website. What’s more, lots of beauty promotions and discounts are registered by the website.
“29 RUE ST.HONORÉ” is Lancôme’s make-up fall 2011 collection created by Aaron De Mey. It celebrates the address of Lancôme’s headquarters in Paris.