DraftFcb

Fashion & Design (176)

Bargain clothing for Klout

Bargain clothing for Klout

The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.

Why it matters

This is yet another example of how a brand can use social media for advertising purposes. Instead of spending money on traditional media, they exploit the fact that friends are far more influential when it comes to purchase decisions. What other ways can we use social media to influence trends and/or consumers?

Connectivity
Fashion & Design
Netherlands
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Genetic jewellery: giving the gift of you

German company DNA4U now offer custom-made jewellery created using the wearer’s unique genetic code. The customer provides a saliva sample from which their DNA is isolated, before being treated and contained in a glass vial. This vial then becomes the centre of the piece of the jewellery design.

Germany
Significance
Fashion & Design
 
Do it branded

We’ve seen cell-phones by Dolce&Gabbana and cars by Elle. Today we have Pampers by fashion designer Cynthia Rowley.          

Enhancement
Fashion & Design
Italy