Fashion & Design (176)
Bargain clothing for Klout
The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.
Why it matters
This is yet another example of how a brand can use social media for advertising purposes. Instead of spending money on traditional media, they exploit the fact that friends are far more influential when it comes to purchase decisions. What other ways can we use social media to influence trends and/or consumers?
Furnibloom is a line of translucent furniture that has been designed to incubate the growth of plants and greens inside them.
The ArtTree is an online art and photography store that specialises in affordable pieces. Artwork comes from a mixture of upcoming talent and more established artists, and prices are capped at a maximum of €750. In addition to sourcing affordable art for consumers, the ArtTree also provides a marketplace for artists to sell their work at a fair price.