Fashion & Design (176)
Bargain clothing for Klout
The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.
Why it matters
This is yet another example of how a brand can use social media for advertising purposes. Instead of spending money on traditional media, they exploit the fact that friends are far more influential when it comes to purchase decisions. What other ways can we use social media to influence trends and/or consumers?
Dominic Wilcox invented a fully functional pair of shoes that allows you to find your way back to home, no matter where you are. Once you’ve uploaded your home destination, you simply need to activate the GPS device embedded in the heel. While the left shoe guides you home, the right one indicates how far you still have to go.
The recently launched brand Hiut Denim encourages customers to officially document their relationship with the trousers from the very first moment they put them on. Built into each pair is a history tag: a unique code enabling an online memory bank for the jeans. By setting up an account, people can upload pictures and stories about their adventures with the denim. The information about each pair of jeans is archived and the story keeps going even if they’ve been passed from one owner to another.