Fashion & Design (176)
Bargain clothing for Klout
The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.
Why it matters
This is yet another example of how a brand can use social media for advertising purposes. Instead of spending money on traditional media, they exploit the fact that friends are far more influential when it comes to purchase decisions. What other ways can we use social media to influence trends and/or consumers?
Luxury lingerie label Bordelle has launched a members-only online shop to give customers the chance to access a personalised service. Registered clients can not only purchase garments from the latest collection, but also made-to-order pieces and even sold out items. Registration was open to everyone during the summer, but membership is now only available by invitation from an existing member.
Top Closet is a new social network that allows you to create a digital wardrobe where you can swap styling tips amongst like-minded friends. A truly global social platform allowing fashion lovers to share their passions and styles via an online community.