DraftFcb

Fashion & Design (176)

Bargain clothing for Klout

Bargain clothing for Klout

The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.

Why it matters

This is yet another example of how a brand can use social media for advertising purposes. Instead of spending money on traditional media, they exploit the fact that friends are far more influential when it comes to purchase decisions. What other ways can we use social media to influence trends and/or consumers?

Connectivity
Fashion & Design
Netherlands
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Fashion’s next top model

The free smartphone app Blippar, in association with Io Donna magazine and the online TV channel Leiweb, gives you the opportunity to become a model in Milan’s Fashion Week. Simply upload a picture of yourself in the app to replace one of the catwalk models. You can view the fashion show through a video stream and share the content on Facebook and Twitter.
 

Create
Significance
Fashion & Design
Italy
 
Dyson sucked, now they blow

Dyson has launched the Air Multiplier™. A fan with no blades that uses 98% less energy than regular fans. Air is accelerated through a ring-shaped aperture. This creates a jet of air that passes over an airfoil-shaped ramp, channeling its direction.  No blades means the Dyson Air Multiplier™ fan is safe and easy to clean. It also has touch-tilt, 90° oscillation and dimmer-switch power control.
 

Enhancement
Fashion & Design
Turkey