Fashion & Design (176)
Bargain clothing for Klout
The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.
Why it matters
This is yet another example of how a brand can use social media for advertising purposes. Instead of spending money on traditional media, they exploit the fact that friends are far more influential when it comes to purchase decisions. What other ways can we use social media to influence trends and/or consumers?
Spring 2009 saw the long-awaited arrival of H&M in Moscow as the global fashion retailer opened two stores in the city.
Fashion makers CLOT (HK) and Head Porter (JP)have reworked the low priced red-white-blue bag by incorporating the design for their range of luxury bags.