Fashion & Design (176)
Bargain clothing for Klout
The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.
Why it matters
This is yet another example of how a brand can use social media for advertising purposes. Instead of spending money on traditional media, they exploit the fact that friends are far more influential when it comes to purchase decisions. What other ways can we use social media to influence trends and/or consumers?
Inditex – Zara’s online shop launches this year in Spain, France, Germany, UK, Italy and Portugal. Before its launch, Zara has developed a service Zara at your mobile that allows the consumer to receive and see all the new clothes that have arrived in store that week.
The Be magazine has launched a challenge to its audience : go to a Diesel shop, try the clothes selected, and take a “be stupid” picture of themselves thanks to a photo booth located in the shop. These photos will then be uploaded onto the Be website, and the winners of the most deserving picture will get Diesel suits and a publication of their pictures in the magazine.