Fashion & Design (176)
Bargain clothing for Klout
The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.
Why it matters
This is yet another example of how a brand can use social media for advertising purposes. Instead of spending money on traditional media, they exploit the fact that friends are far more influential when it comes to purchase decisions. What other ways can we use social media to influence trends and/or consumers?
eBay is teaming up with leading fashion designers such as Billy Reid, Ruffian and Tibi for the eBay Holiday Collective. In the run up to the 2012 Christmas holidays, eBay will be selling exclusive creations and each designer will have a gift list curated by them.
Dubai’s only gallery dedicated to modern design, is holding its second annual design competition. In an attempt to explore design within an everyday Arab urban landscape, the competition is divided into 4 categories: The Mosque through Architecture | The Majlis through Interior Design | A Pattern through Graphic Design | A Public Installation through Experimental Design.