Fashion & Design (176)
Bargain clothing for Klout
The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.
Why it matters
This is yet another example of how a brand can use social media for advertising purposes. Instead of spending money on traditional media, they exploit the fact that friends are far more influential when it comes to purchase decisions. What other ways can we use social media to influence trends and/or consumers?
“City Guide 2011” by Louis Vuitton are a series of rich city guides that contain more than 7000 unexpected destinations.
Longchamp has launched a Facebook application where fans can create their own version of the iconic bag “Le Pliage”. Simply choose your model, handle, colour and personalize it. Once designed, it can easily be ordered all through Facebook. Also, a picture is immediately posted onto your Facebook wall.