DraftFcb

Fashion & Design (176)

Bargain clothing for Klout

Bargain clothing for Klout

The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.

Why it matters

This is yet another example of how a brand can use social media for advertising purposes. Instead of spending money on traditional media, they exploit the fact that friends are far more influential when it comes to purchase decisions. What other ways can we use social media to influence trends and/or consumers?

Connectivity
Fashion & Design
Netherlands
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

the whole world is watching

It’s My Time is an interactive global casting site for United Colours of Benetton. It encourages people to showcase how individual they are. And other people can vote on who they would like to see in Benetton’s autumn-winter 2010-11 advertising campaign.

One World
Fashion & Design
Italy
 
Cheap fashion fix

Clothing store Zeeman describes itself as a ‘good and cheap’ fashion brand. But it hosted a high end fashion show at the Amsterdam Fashion Week under the fake brand name ‘Frank’. At the end of the show, the real brand was revealed. The case study video was viewed 160.000 times and #zeeman became a trending topic on Twitter.

Authenticity
Fashion & Design
Netherlands