Fashion & Design (176)
Bargain clothing for Klout
The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.
Why it matters
This is yet another example of how a brand can use social media for advertising purposes. Instead of spending money on traditional media, they exploit the fact that friends are far more influential when it comes to purchase decisions. What other ways can we use social media to influence trends and/or consumers?
Osisu takes discarded plywood, bottle caps and juice cartons and fashions them into contemporary furnishings. The company relies on waste from construction sites, lumberyards, factories and junkyards for materials. Given the constantly changing nature of the raw materials, no more than 20 pieces can be made for each design.
German sport fashion brand Maloja offers a collection with scented t-shirts. Choose between flower scents like Bavarian Gentian, bellflower or mountain pine (for men). A special print technique lets the perfume stay on the shirt for at least 20 laundry sessions.