Fashion & Design (176)
Bargain clothing for Klout
The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.
Why it matters
This is yet another example of how a brand can use social media for advertising purposes. Instead of spending money on traditional media, they exploit the fact that friends are far more influential when it comes to purchase decisions. What other ways can we use social media to influence trends and/or consumers?
TshirtOS is a t-shirt with an integrated operating system that allows wearers to share their social profile, take pictures and listen to music straight from the garment.
It’s like a personal board you can wear everywhere and anywhere. Created by Ballantine’s and CuteCircuit, TshirtOS believes that it’s allowing wearers to communicate with the world in a new way.
Shelley Jackson, a New York-based author, is using ink but no paper to print her second book. She’s written a 2,095-word story titled “Skin,” where each word of the story is tattooed on willing volunteers around the world.