Financial Services (105)
Banks get the personal touch
Banco Sabadell employees have a new way to propose improvements to their bosses. “BS Idea” is a social media platform where employees can submit improvement proposals and new commercial initiatives . Any department of the bank can generate these ideas. With this new platform, users have freedom to register new ideas and classify them in some of the 17 different categories the bank has created. There is a voting system to show the most popular ideas which the bank can then choose from to implement.
Why it matters
These kinds of initiatives have dual benefits including, improving financial institutions efficiency and at the same time empowering employees. Can marketers work with this kind of initiative, taking it to consumers to detract from the idea of faceless corporations and bring to life the people behind their bank?
More than 50 per cent of the UAE's population of roughly 6 million are labourers, most of whom are not being served properly by the country's banking system. Dunia Finance LLC has pledged a commitment to reach out to the entire spectrum of society by engaging in responsible lending.
BitCoin is a collectively managed, open-source digital currency that is completely independent of any central authority.