Financial Services (105)
Banks get the personal touch
Banco Sabadell employees have a new way to propose improvements to their bosses. “BS Idea” is a social media platform where employees can submit improvement proposals and new commercial initiatives . Any department of the bank can generate these ideas. With this new platform, users have freedom to register new ideas and classify them in some of the 17 different categories the bank has created. There is a voting system to show the most popular ideas which the bank can then choose from to implement.
Why it matters
These kinds of initiatives have dual benefits including, improving financial institutions efficiency and at the same time empowering employees. Can marketers work with this kind of initiative, taking it to consumers to detract from the idea of faceless corporations and bring to life the people behind their bank?
Owing to reports that nearly one in nine employees in London’s banking, finance and insurance sector is gay, Credit Suisse has identified a niche in an otherwise congested market and implemented a bespoke banking service targeted specifically at the City's homosexuals. The service is provided by gay advisors and includes not just traditional banking offerings but also components tailored to such events as adoption and civil partnership.
Italian bank Intesa Sanpaulo has sponsored film-makers Ermanno Olmi, Gabriele Salvatores and Paolo Sorrentino to produce ‘Per Fidula’ (meaning ‘Through Trust’), a series of short films exploring the theme of trust. The morale-boosting shorts are not direct plugs for Intesa Sanpaolo, who just have a mention in the closing credits.