Financial Services (105)
Banks get the personal touch
Banco Sabadell employees have a new way to propose improvements to their bosses. “BS Idea” is a social media platform where employees can submit improvement proposals and new commercial initiatives . Any department of the bank can generate these ideas. With this new platform, users have freedom to register new ideas and classify them in some of the 17 different categories the bank has created. There is a voting system to show the most popular ideas which the bank can then choose from to implement.
Why it matters
These kinds of initiatives have dual benefits including, improving financial institutions efficiency and at the same time empowering employees. Can marketers work with this kind of initiative, taking it to consumers to detract from the idea of faceless corporations and bring to life the people behind their bank?
Austrian Direct banking specialist Bankdirekt.at have recently started publishing a journalist’s video blog about Wall Street employees. The episodes show how the ups and downs of the economic crisis have affected both stockbrokers and the wider general public.
Barclays bank has set an interesting website for its clients – the Barclays Circle. It’s presented as a social media platform where customers can interact instantaneously with their bank, but also with other customers. Users can get the opinions of banking experts and other customers on financial products and services, as well as give their own opinions.