Financial Services (95)
Banking thesaurus
Portuguese BES bank [Banco Espírito Santo] just launched the b-a-bes – a dictionary that helps customers understand bank-related terms and will hopefully increase economic literacy levels. This online tool recalls the expression “b-a-bá” (babbling) and includes videos, graphics and answers to frequently asked questions about economic jargon.
Why it matters
Teaching basic concepts about money, credit, savings and financial operations can be very helpful, especially when the current financial crisis can make people further confused and insecure. Are these kind of campaigns capable of enriching and reinforcing the client-bank relationship? Also, could they attract new clients in a time when the financial sector is considered unreliable by a majority of consumers?
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