Financial Services (105)
The bank that’s investing in youth
Intesa Sanpaolo bank created a bank account called Superflash that caters to young adults. They have even opened their first flagship store in Milan dedicated to this audience; the opening hours are form 1.30 to 7pm, it features a relax and play areas, WiFi and even a Formula 1 simulator.
Why it matters
Banks and young people seem to speak two different languages. Superflash is a brand within a brand that speaks the language of this specific audience, with a set of values that differ from those of its family brand Banca Intesa. To really connect with a hard-to-reach audience, do banks need to not only ‘talk the talk’, but also ‘walk the walk’?
Portugal’s biggest financial institution, state-owned bank Caixa Geral de Depósitos, has launched a financial programme designed to help Portuguese companies export their products abroad.
The clever students at the MIT Media Lab have created Proverbial Wallets – digitally enhanced wallets designed to guide your spending habits. Using Bluetooth technology, the wallet collects your financial data and measures your spending. The wallet then swells and shrinks to reflect your bank balance. It also has the ability to lock if you reach your monthly budget.