Financial Services (105)
The bank that’s investing in youth
Intesa Sanpaolo bank created a bank account called Superflash that caters to young adults. They have even opened their first flagship store in Milan dedicated to this audience; the opening hours are form 1.30 to 7pm, it features a relax and play areas, WiFi and even a Formula 1 simulator.
Why it matters
Banks and young people seem to speak two different languages. Superflash is a brand within a brand that speaks the language of this specific audience, with a set of values that differ from those of its family brand Banca Intesa. To really connect with a hard-to-reach audience, do banks need to not only ‘talk the talk’, but also ‘walk the walk’?
LookTel has created an iPhone app that allows for the visually impaired to know the amount of money that they are holding.
The French bank BNP Paribas launched an online bank called “La NET Agence”. This virtual bank enables clients to keep the same financial advisor without having to go into a bank branch in person. BNP goes further and also allows clients to open a bank account by tweeting to the online bank’s dedicated Twitter account.