DraftFcb

Financial Services (105)

The bank that’s investing in youth

The bank that’s investing in youth

Intesa Sanpaolo bank created a bank account called Superflash that caters to young adults. They have even opened their first flagship store in Milan dedicated to this audience; the opening hours are form 1.30 to 7pm, it features a relax and play areas, WiFi and even a Formula 1 simulator.
 

Why it matters

Banks and young people seem to speak two different languages. Superflash is a brand within a brand that speaks the language of this specific audience, with a set of values that differ from those of its family brand Banca Intesa. To really connect with a hard-to-reach audience, do banks need to not only ‘talk the talk’, but also ‘walk the walk’?
 

Authenticity
Experience
Italy
Financial Services
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Banks get the personal touch

Banco Sabadell employees have a new way to propose improvements to their bosses. “BS Idea” is a social media platform where employees can submit improvement proposals and new commercial initiatives . Any department of the bank can generate these ideas. With this new platform, users have freedom to register new ideas and classify them in some of the 17 different categories the bank has created. There is a voting system to show the most popular ideas which the bank can then choose from to implement.

Connectivity
Significance
Financial Services
Spain
 
Facebook for your finances

‘Yunoo’ is an online personal finance management application that has launched in the Netherlands. By incorporating a social networking element to the platform, consumers can contact users with similar issues and share their experiences, as well as analysing and keeping track of their spending.

Connectivity
Financial Services
Netherlands