DraftFcb

Financial Services (105)

The bank that’s investing in youth

The bank that’s investing in youth

Intesa Sanpaolo bank created a bank account called Superflash that caters to young adults. They have even opened their first flagship store in Milan dedicated to this audience; the opening hours are form 1.30 to 7pm, it features a relax and play areas, WiFi and even a Formula 1 simulator.
 

Why it matters

Banks and young people seem to speak two different languages. Superflash is a brand within a brand that speaks the language of this specific audience, with a set of values that differ from those of its family brand Banca Intesa. To really connect with a hard-to-reach audience, do banks need to not only ‘talk the talk’, but also ‘walk the walk’?
 

Authenticity
Experience
Italy
Financial Services
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Insurers sell prevention

The Dutch insurance company Interpolis has opened an online prevention store. This store sells products such as fire safety sets, burglary alarms and other equipment that prevents possible disasters.

Enhancement
Financial Services
Netherlands
 
Taking the labour out of lending

More than 50 per cent of the UAE's population of roughly 6 million are labourers, most of whom are not being served properly by the country's banking system. Dunia Finance LLC has pledged a commitment to reach out to the entire spectrum of society by engaging in responsible lending.

Significance
Financial Services
United Arab Emirates