Financial Services (105)

The bank that’s investing in youth

The bank that’s investing in youth

Intesa Sanpaolo bank created a bank account called Superflash that caters to young adults. They have even opened their first flagship store in Milan dedicated to this audience; the opening hours are form 1.30 to 7pm, it features a relax and play areas, WiFi and even a Formula 1 simulator.

Why it matters

Banks and young people seem to speak two different languages. Superflash is a brand within a brand that speaks the language of this specific audience, with a set of values that differ from those of its family brand Banca Intesa. To really connect with a hard-to-reach audience, do banks need to not only ‘talk the talk’, but also ‘walk the walk’?

Financial Services
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Facebook for your finances

‘Yunoo’ is an online personal finance management application that has launched in the Netherlands. By incorporating a social networking element to the platform, consumers can contact users with similar issues and share their experiences, as well as analysing and keeping track of their spending.

Financial Services
Show me my money

Rising from the ashes of the traditional banking industry in America, Kasasa (BancVue) is a website that offers customers savings and current accounts with a personal twist.  In addition to the cashback and automatic savings plans commonly seen in the major banks, Kasasa has paired with less traditional partners such as charitable foundations and iTunes to give their customers a choice in what they do with their money.  For example, the Giving account automatically donates high interest and a per-debit-transaction to your choice of one of 5 charities.  The iTunes account comes with a number of free iTunes downloads per month.

Financial Services
United States