A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Why it matters
Should brands recognize the therapeutic value some of its products may have and cater for niche audiences requesting a change?
You might recognize the situation: You’re shopping and have to use the toilet, but don’t know where the nearest one is. Where can you find a clean, private bathroom? 2theLoo is a company that offers fresh, clean toilets in a special store.
A revolutionary 15-minute female sterilisation procedure has been performed for the first time in the UK. The procedure known as the ‘Adiana Permanent Contraception System’ uses radio waves instead of incisions and has been hailed as the equivalent to a vasectomy for men in terms of ease and recovery speed. Patients may go home as soon as 30 minutes after it is completed.