A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Why it matters
Should brands recognize the therapeutic value some of its products may have and cater for niche audiences requesting a change?
People who suffer from sleep apnea – a sleep disorder characterised by abnormal pauses in breathing – now have a new device that could help them get a better night’s sleep. Japanese scientists have developed a teddy bear shaped pillow (called Jukusi-kun) that monitors a person’s frequency of breath and blood oxygen levels. The bear then wakes them up with a “paw move” to correct their sleeping position.
The level of lactate in the body is a useful indicator that can be used to measure fitness levels and help form exercise programmes for active consumers. To date it’s only been possible to measure lactate levels with a blood test, but the Fraunhofer Institute have recently revealed a revolutionary reading device which, when clipped to the ear, is able to read lactate levels.