A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Why it matters
Should brands recognize the therapeutic value some of its products may have and cater for niche audiences requesting a change?
By using state-of-the-art morphing technology, health researchers are able to produce images of how smokers may look in the future if they continue to smoke, highlighting increased wrinkles and poorer skin complexion. The majority of participants to date have said they will quit smoking as a direct consequence of seeing the impact on their appearance.
Medo de Voar (Fear of Flying) is an app that helps people suffering from aviatophobia control their fears. It does this by providing an explanation for the noises and vibrations of the plane as well give information on security measures that can be taken to feel safer. It also proposes exercises to lower stress levels.