A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Why it matters
Should brands recognize the therapeutic value some of its products may have and cater for niche audiences requesting a change?
Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.
Re-Timer glasses emit a soft green light into a wearer’s eyes to reset the body’s internal clock. It is meant to reduce the effects of jet lag, increase energy during long winter months, overcome sleeplessness, and manage fatigue if you’re a shift worker.
The glasses have an ergonomic and lightweight design with a rechargeable battery in the frame and a USB cable for charging. The light stimulates the part of the brain responsible for regulating the 24-hour body clock.
It’s recommended to wear the glasses for 50 minutes either in the morning to advance the body clock, or at night to delay it.