A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Why it matters
Should brands recognize the therapeutic value some of its products may have and cater for niche audiences requesting a change?
One of Israel’s three leading Health Funds recently launched a new video consultation service that lets people insured by the health fund consult a doctor by video chat. The service allows the doctor to diagnose the patient from a distance and if need be send immediate help.
Yamamay Beauty & Fitness is a beauty care project that sees consumers interact with beauty professionals and each other. Users are encouraged to comment on every page of the site to spark discussion and content. Each week the person who’s posted the most comments, wins a prize and is published top of the leaders board on the site.