A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Why it matters
Should brands recognize the therapeutic value some of its products may have and cater for niche audiences requesting a change?
Withings new Wi-Fi scales automatically links your weight data to your iPhone or computer without any effort. It also allows instant sharing of your progress with specific diets with a doctor or stores the data on Microsoft’s new Health Vault or Google Health.
Drugstores across America will be selling tests to scan their genes for a propensity for Alzheimer’s disease, breast cancer, diabetes or other ailments. The test also promises users insights into how caffeine, cholesterol-lowering drugs and blood thinners might affect them.