A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Why it matters
Should brands recognize the therapeutic value some of its products may have and cater for niche audiences requesting a change?
Sankara Eye Institutions are an inspiring healthcare model which combines technology with local training and innovative practices to perform over 500 free eye surgeries a day.
Just 20% of the hospital’s patients are paying patients, but the hospital is still profitable through innovative procedures like conducting 10 simultaneous operations in a single operation theatre.
Doctors and surgeons in the Netherlands are building online profiles and promoting themselves to potential patients through www.despecialistenwijzer.nl. Users can search for doctors, who pay €550 to be listed, by filters such as locality, waiting times or even just searching for someone they like.