A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Why it matters
Should brands recognize the therapeutic value some of its products may have and cater for niche audiences requesting a change?
Skintoskin is a clothing company that produces underwear for people with skin problems. They have just developed a new range of socks for diabetes sufferers.
SilkPerfect have developed a 100% pure silk pillow case which claims to benefit the user’s skin and hair. The silk is made up from strings of amino acids, which have the same ph as human skin. Retaining the skin’s moisture and lessening friction, the silk pillow is said to minimise wrinkles and hair damage.