A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Why it matters
Should brands recognize the therapeutic value some of its products may have and cater for niche audiences requesting a change?
A Firefox app that removes your Facebook’s timeline content for one day. The app was developed by Ogilvy Brussels to mark the World Alzheimer’s Day. Everything is removed from your personal page; pictures, posts, friends and is replaced by a thought provoking message: ‘Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality.’
Journalists in Sweden have noted an upcoming health and beauty segment – erotic health care. Viamax operates under the philosophy that sex is good for your health. The organic products are based on aphrodisiac herbs used for thousands of years. They offer benefits of smoother skin, reduced stress, deeper sleep and improved mood.