A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Why it matters
Should brands recognize the therapeutic value some of its products may have and cater for niche audiences requesting a change?
This service offers sleep pods in multiple lengths of time to professionals in need of a bit of rest to help them perform and feel better.
Sendmonthly.com is a website that predicts when a woman's period is due, reminds them via email a few days before and sends timely deliveries of the user’s preferred brand of feminine hygiene product. Chocolate treats for PMT are also included and the service costs £6.49 a month.