A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Why it matters
Should brands recognize the therapeutic value some of its products may have and cater for niche audiences requesting a change?
A local in-home beauty center and gym have joined forces, offering consumers free home-service personal training sessions, upon completing four beauty treatments. Additionally, if a set of personal training sessions are purchased you are entitled to a free massage session in the comfort of your own home.
Sankara Eye Institutions are an inspiring healthcare model which combines technology with local training and innovative practices to perform over 500 free eye surgeries a day.
Just 20% of the hospital’s patients are paying patients, but the hospital is still profitable through innovative procedures like conducting 10 simultaneous operations in a single operation theatre.