A few weeks ago, two American mothers, whose teen daughters are suffering from cancer, asked Mattel to produce a bald Barbie to allow their children to identify better with their favourite doll. They have collected over 150,000 “likes”on their Facebook page since they launched their online campaign.
Why it matters
Should brands recognize the therapeutic value some of its products may have and cater for niche audiences requesting a change?
The Brush and Rinse Toothbrush adds a new twist to a traditionally single-functional device. It’s grooved back redirects the faucet water into an arch for an easy, hands-free way to rinse.
Smilepod is a walk-in hygienists, providing high-quality professional dental care without the hassle of having to make an appointment. Based in London’s Covent Garden, they offer competitively-priced treatments such as teeth whitening and 15-minute consultations.