Food & Drink (183)
Bake this cookbook
German firm Korefe designed “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.
Why it matters
Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal. Cookbooks are a tool to teach us how to eat, and now they can become what we eat. We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful? How can a novelty be repositioned as a necessity?
An online supermarket that distinguishes itself from the competition by offering the freshest products available for the same price as at the market leader. How? By simplifying the distribution process.
In an effort to bring upscale to fast food, Burger King is offering brunch in selected markets. The brunch will offer the regular breakfast menu items, but will add a few specialty items including the mimosa. A traditional mimosa consists of orange juice and champagne, the Burger King mimosa will consist of orange juice and sprite.