Food & Drink (183)
Bake this cookbook
German firm Korefe designed “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.
Why it matters
Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal. Cookbooks are a tool to teach us how to eat, and now they can become what we eat. We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful? How can a novelty be repositioned as a necessity?
Heineken wants to thank all their followers for making it the beer brand with the most Facebook fans in the world. It launched a special edition bottle named “Your Heineken” with photos of all their fans. To appear on the bottle, you simply have to find the Heineken fan page on Facebook, click the “Like” button and register your consent in the application. If you invite 9 friends to join the exclusive design, you will receive a code to get a special pack of “Your Heineken” beer.
‘Food Design Probes’ is a research project by Philips. They have developed ideas based on predictions of how we will eat and source our food in 15 to 20 years. And in that vision, they created three concept products: the Nutrition Monitor, the Food Printer and the Biosphere Home Farm.