Food & Drink (183)
Bake this cookbook
German firm Korefe designed “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.
Why it matters
Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal. Cookbooks are a tool to teach us how to eat, and now they can become what we eat. We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful? How can a novelty be repositioned as a necessity?
The Whopper Bar is a new fast food concept from Burger King. “Bar” comes into play two ways here; there’s a buffet-style topping bar with 22 different choices, such as guacamole, steak sauce, bacon, onions, etc. And what goes better with burgers than beer? Select Whopper Bar locations will also give people the option of enjoying aluminum bottles of Miller Lite and Bud Lite in markets like Miami, Fla., New York, Los Angeles and Las Vegas. A Whopper combo with a beer will set you back $7.99, just about $2 more than a combo with a regular drink.
A Dortmund-based start-up developed the mobile app ‘frinxx’ that allows users to pay and give away drink vouchers to their friends via their smartphones, even if the friends are not present at the bar themselves! The recipients can then obtain their drinks by showing the received code to the bartender of a participating establishment.