DraftFcb

Food & Drink (183)

Bake this cookbook

Bake this cookbook

German firm Korefe designed  “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.

Why it matters

Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal.  Cookbooks are a tool to teach us how to eat, and now they can become what we eat.  We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful?  How can a novelty be repositioned as a necessity?

Instant Gratification
Food & Drink
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

50km food

Marqt is a new supermarket concept in the Netherlands where all foodstuffs come from farmers within a 50km radius around the store.

Conscious
Netherlands
Food & Drink
 
Soda. This is it.

Moscow offices are welcoming vending machines that dispense sweet soda water. In a fashionably retro move, they are the very same units that millions of Russians would have seen on every street in the old Soviet Union.

Escape
Experience
Food & Drink
Russia