DraftFcb

Food & Drink (183)

Bake this cookbook

Bake this cookbook

German firm Korefe designed  “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.

Why it matters

Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal.  Cookbooks are a tool to teach us how to eat, and now they can become what we eat.  We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful?  How can a novelty be repositioned as a necessity?

Instant Gratification
Food & Drink
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Crafted design and quality

Craft beers are the new must have in Spain’s trendier bars. It not only shows that you consume high quality beer but also demonstrates your knowledge of the product.
Although microbreweries have overall low market shares, they are slowly grabbing a slice of the market that usually belonged to bigger beer brands. They also distinguish themselves from usual beer brands with their high quality design and aesthetics.

Authenticity
Experience
Food & Drink
Spain
 
Real time food

'Let's Pizza' is a vending machine that’s no ordinary vending machine. It does not sell pre-packaged, ready-to-eat foods.

Israel
Instant Gratification
Food & Drink