DraftFcb

Food & Drink (183)

Bake this cookbook

Bake this cookbook

German firm Korefe designed  “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.

Why it matters

Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal.  Cookbooks are a tool to teach us how to eat, and now they can become what we eat.  We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful?  How can a novelty be repositioned as a necessity?

Instant Gratification
Food & Drink
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Cartoon food for thought

A new Portuguese cartoon animation project aimed at giving healthy eating habits to children all over the world will hit the TV screens.  The series’ heroes gain superpowers from eating vegetables and other healthy foods. It will launch alongside other merchandising such as a trading card game in Portugal, Brazil, Hungary, Poland and Israel. Its creators have established partnerships with the World Health Organization, the Portuguese Education and Health Ministries, and nutritionist associations in several countries.

Conscious
Well Being
Food & Drink
Portugal
 
Brewing precision

German designer Jania Maidl has devised some very innovative tea packaging. The label of the teabag has an absorbent strip that shows the growing intensity of the tea as it brews.

Authenticity
Food & Drink
Russia