Food & Drink (183)
Bake this cookbook
German firm Korefe designed “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.
Why it matters
Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal. Cookbooks are a tool to teach us how to eat, and now they can become what we eat. We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful? How can a novelty be repositioned as a necessity?
The “Lay’s machine” is a vending machine created by the famous chip company. It sells packets of potato chips by asking people to pay with real potatoes. Simply pop a potato in the machine and you’ll get a packet of chips.
Guests of the AIDA cruise ship can now order individual meals with the on-board restaurant’s own iPads. Besides the possibility to create an individual multi-course meal from a virtual menu, the app allows personalisation of dishes and offers various additional information about, for example, the ingredients origin and how they are cooked.