Food & Drink (183)
Bake this cookbook
German firm Korefe designed “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.
Why it matters
Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal. Cookbooks are a tool to teach us how to eat, and now they can become what we eat. We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful? How can a novelty be repositioned as a necessity?
Lato G is a beauty ice cream with special properties. Anti-oxidant agents from Acaia, tan enhancers from Goaiaba and probiotics from Greek yogurt work together to offer anti-ageing and tanning benefits.
HaiDiLao Hotpot restaurants in China are known for pampering customers while they wait for a table: they can get their nails done, eat a fruit plate or even get a massage. However, the waiting has been made even more worthwhile with a cash incentive.
The longer the wait, the bigger the cash discount a customer receives. All the customer needs to do while waiting is fold paper into cranes! For every paper crane folded, the restaurant gives a 0.5 yuan ($0.08) discount.