Food & Drink (183)
Bake this cookbook
German firm Korefe designed “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.
Why it matters
Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal. Cookbooks are a tool to teach us how to eat, and now they can become what we eat. We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful? How can a novelty be repositioned as a necessity?
SoNatural are fruit juices made from fruit that has gone through a high pressure freezing that stabilises all the fruit components so it is as fresh as it can be without the need for preservatives.
Traditional rice-cracker maker Harimaya Honten has come up with a unique café concept in Tokyo. To promote their products, the brand gives out soft & hot drinks for free. If customers want to taste their rice-crackers, they can do so for a small service charge.