Food & Drink (183)
Bake this cookbook
German firm Korefe designed “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.
Why it matters
Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal. Cookbooks are a tool to teach us how to eat, and now they can become what we eat. We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful? How can a novelty be repositioned as a necessity?
The Turkish spirit Raki has been transformed into the cocktail Rakito in order to target the Chinese market.
Barcoo is a mobile app which allows consumers to get additional information about a company’s social responsibility activities or the fat, salt or sugar content of their products by simply scanning the barcode with their mobile whilst shopping. Consumers get the information presented by the signal colours: green, yellow and red.