Food & Drink (183)
Bake this cookbook
German firm Korefe designed “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.
Why it matters
Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal. Cookbooks are a tool to teach us how to eat, and now they can become what we eat. We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful? How can a novelty be repositioned as a necessity?
Seattle’s Best has launched a new numbered categorization system to help befuddled consumers pick their coffee. The Starbuck’s-owned brand now numbers their coffee packages from 1 to 5. Gone are the days of fancy names. If you’re looking for something intense, grab a 4 or 5. If something mild is a little more to your taste, choose a 1 or 2.
The beer company Heineken has launched an online application called ‘Your Heineken’, which allows consumers to customise their beer bottles with messages and photos. There are up to 32 available designs in six different categories: colors, celebration, party, “just to say to you…”, sports and summer. The format is a “six pack”. A box of six bottles that will be delivered in 12 days.