Food & Drink (183)
Bake this cookbook
German firm Korefe designed “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.
Why it matters
Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal. Cookbooks are a tool to teach us how to eat, and now they can become what we eat. We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful? How can a novelty be repositioned as a necessity?
Slow Cow is the antithesis of Red Bull. Dubbed an anti-energy drink, extracts of tea aim to de-stress and relax overworked minds – thus cropping your wings instead of letting you fly.
Soups and creams brand Knorr has created an open space where anybody can share gastronomic, cultural and ludic experiences. Knorr has joined forces with chefs, nutritionists and cultural entertainers. Among the activities there is cooking, nutrition and healthy shopping workshops. There are also guided visits to markets, exhibitions and product tastings. The Knorr House can be found in Madrid and Barcelona.