Food & Drink (183)
Bake this cookbook
German firm Korefe designed “The Real Cookbook”, the first cookbook you can read, bake, and eat. The cover and pages are made out of sheets of pasta with words on them that can be read, opened, filled with ingredients, cooked and then eaten.
Why it matters
Books are extending beyond their primary use of delivering information, and are becoming a means to an end. “The Real Cookbook” pushes the boundaries even further by making the book part of the meal. Cookbooks are a tool to teach us how to eat, and now they can become what we eat. We are seeing a movement towards getting the most utility out of anything we use, but is it actually useful? How can a novelty be repositioned as a necessity?
Ferrero is celebrating Italy’s 150th anniversary by launching limited edition patriotic packaging for two of its most historic products, Nutella and TicTac.
A Dortmund-based start-up developed the mobile app ‘frinxx’ that allows users to pay and give away drink vouchers to their friends via their smartphones, even if the friends are not present at the bar themselves! The recipients can then obtain their drinks by showing the received code to the bartender of a participating establishment.