Fashion & Design (176)
Bags with a message for designers
Anti-designer fashion bags.
Why it matters
We have seen the rise of disposable cheap fashion that competes with designer pieces bit now the trend seems to be getting more aggressive. With the recession still full in swing the fashion seems to be shifting towards individual statements such as the ‘Karl who?’ bag that takes a swipe at designer Karl Lagerfield. Could this anti-designer movement last beyond the recessionary times?
Source: On the Street; In the Stores
21. January 2010
Foot Locker has launched Sneakerpedia, a website that they hope will grow to become the world’s largest consumer-generated content archive for sneakers. Sneakerpedia will provide a place for sneaker-obsessed to upload and tag photographs of their rarest sneakers, which are then categorised by brand, lining, materials, stitching and celebrity-endorser.
The fashion brand Volga Verdi offers discounts to customers that help them spread the word through social media. Based on their social influence (the number of friends or followers), customers receive discounts when they post about the brand on their own networks.