Fashion & Design (176)
Bags with a message for designers
Anti-designer fashion bags.
Why it matters
We have seen the rise of disposable cheap fashion that competes with designer pieces bit now the trend seems to be getting more aggressive. With the recession still full in swing the fashion seems to be shifting towards individual statements such as the ‘Karl who?’ bag that takes a swipe at designer Karl Lagerfield. Could this anti-designer movement last beyond the recessionary times?
Source: On the Street; In the Stores
21. January 2010
The ultimate fashion taboo is attending an event to find someone else is wearing the same outfit. Brands such as Vakko and Harvey Nichols have recognised this need and have created a solution in their personal tracking system which tracks where pieces have been bought to eliminate two people buying for the same occasion. The store will open at what ever time and send a different dress to the event.
Adidas has launched a viral video on sport websites and social networks showing young people running with the latest Climacool Adidas shoes. At the end of the video, the runners reveal a code which must be completed by another code found only in Sport2000 stores. The complete code allows people to enter a draw to win a professional Parkour initiation.