Backseat driver game
Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.
Why it matters
This example shows that carmakers are really on top of in-car entertainment too. It’s not all about pleasing the buyer or the driver of a car either – this brand thinks of the (little) passengers too. In fact the in-car experience is increasingly important for car manufacturers who see they now have a great opportunity to really connect with their consumers every time they drive.
The ‘All-Weather Motorcycle Helmet’ keeps a rider’s body temperature cool on warm days and warm on cool days. The self-sufficient helmet uses solar power to run a cooler when the rider is hot and a battery powered built-in heater if cold. The helmet is currently only a prototype, but definitely has the potential to keep motorcycle riders more comfortable on their journeys.
Citroën and architecture studio A-cero have created a special series of the DS3 model. The architect Joaquín Torres, known for designing homes of celebrities such as Cristiano Ronaldo, Fernando Torres and Penelope Cruz, will design a custom roof on the car after finding out more about the buyer. Citroën DS Series by Joaquin Torres is limited to 50 units and differ from each other thanks to unique designs inspired by the buyer.