Backseat driver game
Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.
Why it matters
This example shows that carmakers are really on top of in-car entertainment too. It’s not all about pleasing the buyer or the driver of a car either – this brand thinks of the (little) passengers too. In fact the in-car experience is increasingly important for car manufacturers who see they now have a great opportunity to really connect with their consumers every time they drive.
General Motors are planning to sell new cars on the auction site eBay, initially limited to California.
Peugeot have started advertising their yet to be produced BB1; a 2.5-metre long all-electric vehicle capable of seating four. The ad emphasises the dreamlike nature of the car with the line: “it’s using wishes that we have created BB1”. The BB1 is not actually in production yet but the brand has seen fit to communicate what the model represents: their vision for the future.