Backseat driver game
Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.
Why it matters
This example shows that carmakers are really on top of in-car entertainment too. It’s not all about pleasing the buyer or the driver of a car either – this brand thinks of the (little) passengers too. In fact the in-car experience is increasingly important for car manufacturers who see they now have a great opportunity to really connect with their consumers every time they drive.
A new autonomous vehicle-control system on the BMW drawing board could prolong the driving lives of the elderly behind the wheel, without compromising their own, or others’ safety on the roads. The ‘Emergency Stop Assistant System’ detects when a driver loses control or is stricken by a medical problem, activates autonomous driving mode, manoeuvres to the roadside and switches on hazard lights. A telematics system then sends out an emergency call.
An Emirati teenager has come up with an invention that is being touted as a possible solution to road fatalities in the UAE. The design sees electronic wiring linking the seatbelt to the engine, enabling the driver to switch on the engine and change gear only when the seatbelt is fastened.