Backseat driver game
Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.
Why it matters
This example shows that carmakers are really on top of in-car entertainment too. It’s not all about pleasing the buyer or the driver of a car either – this brand thinks of the (little) passengers too. In fact the in-car experience is increasingly important for car manufacturers who see they now have a great opportunity to really connect with their consumers every time they drive.
Luxury sports car manufacturer Koenigsegg have signed an agreement to purchase General Motors’ Saab business in a move that is expected to revive the brand’s flagging fortunes. The niche Swedish brand is expected to take the brand back to its innovative roots, when it pioneered turbocharging and aerodynamics.
Electric cars are turning heads at the Consumer Electronics Show (CES) in Las Vegas, and in 2010 we’ll finally see electric car models from Chevrolet and Nissan hitting dealer lots. But excitement is building around one of the Chevy Volt’s tangential features – the ability to control the car’s functions form your mobile phone. Chevy has developed an app for iPhone, Blackberry, and Droid that lets you monitor the car’s battery charge, lock & unlock the doors, even remote-start from your phone.