Backseat driver game
Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.
Why it matters
This example shows that carmakers are really on top of in-car entertainment too. It’s not all about pleasing the buyer or the driver of a car either – this brand thinks of the (little) passengers too. In fact the in-car experience is increasingly important for car manufacturers who see they now have a great opportunity to really connect with their consumers every time they drive.
A new model Volkswagen Polo drove across The Netherlands for a week. Whoever spotted the car can flag it down and take over the wheel. The contestant who travels the most kilometers per day goes to the final on the 28 of July and has a shot at winning the new Polo.
Hertz has launched a car-sharing business called Connect that specialises in rental by the hour. Members choose a plan with varying hours, miles and petrol per month. Insurance, roadside assistance, maintenance and cleaning are included in the service.