Backseat driver game
Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.
Why it matters
This example shows that carmakers are really on top of in-car entertainment too. It’s not all about pleasing the buyer or the driver of a car either – this brand thinks of the (little) passengers too. In fact the in-car experience is increasingly important for car manufacturers who see they now have a great opportunity to really connect with their consumers every time they drive.
Car maker Smart has developed a concept vehicle that might not only revolutionise the car industry, but also the movie industry. The electrically driven Sport Utility Coupe has a movie projector built in to the front of the car, so it can cast movies on almost any wall – as long as it is dark enough.
Italian Motor Village, in the heart of Lisbon, is much more than a car dealership for Fiat, Lancia and Alfa Romeo. This unique space is also a trendy cafe – the Spazio Dual City Caffe, under the supervision of the very talented Italian-American Chef Michael Guerrieri, and home of an association of young artists – the Art in Park Association. Cars, food,and plenty of combined talent under the same roof. The first place of its kind!