Backseat driver game
Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.
Why it matters
This example shows that carmakers are really on top of in-car entertainment too. It’s not all about pleasing the buyer or the driver of a car either – this brand thinks of the (little) passengers too. In fact the in-car experience is increasingly important for car manufacturers who see they now have a great opportunity to really connect with their consumers every time they drive.
BMW will allow visitors to touch exhibits at its classic car museum in Munich during a special event for the blind called the ‘Night of the White Gloves’. The event is being held in collaboration with the Bavarian Association of the Blind. Those attending will be permitted to touch the 120 exhibits while wearing white gloves provided by their hosts. Visitor will also be able to touch the insides of the cabins, engines and luggage compartments.
Al-Futtaim Automotive, the UAE's largest car distributor, has announced it is offering a free redundancy cover to customers amid the impact of job losses in the country. The company will provide consumers with a payout of 15% of a car’s invoice value, should they involuntarily lose their job, which the recipient is free to use as they wish. For example, if the vehicle was purchased on finance, the payout can be used to continue to make their monthly payments while they find new employment.