Automotive (124)

Backseat driver game

Backseat driver game

Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.

Why it matters

This example shows that carmakers are really on top of in-car entertainment too. It’s not all about pleasing the buyer or the driver of a car either – this brand thinks of the (little) passengers too. In fact the in-car experience is increasingly important for car manufacturers who see they now have a great opportunity to really connect with their consumers every time they drive.

  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Virtual loyalty

Fiat are giving potential customers the chance to build and customize their dream vehicle online using the latest video configuration software. Consumers can choose from different colours, engine sizes, wheels, fabrics and can even finish off their design with matching key fobs, gear shift knobs and sport trim options. At the end of the process consumers are presented with their very own video to email to friends.

Buying the brand not the model

Opel presents an innovative service in addition to a car purchase: for an annual fee, consumers can rent for 20 days another Opel car which is more adapted to their need (a minivan for vacation for example.)

Instant Gratification