Backseat driver game
Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.
Why it matters
This example shows that carmakers are really on top of in-car entertainment too. It’s not all about pleasing the buyer or the driver of a car either – this brand thinks of the (little) passengers too. In fact the in-car experience is increasingly important for car manufacturers who see they now have a great opportunity to really connect with their consumers every time they drive.
When the car detects the driver has become impaired, the ESA kicks in and automatically activates an autonomous driving mode. The system then turns on the hazard warning lights and starts maneuvering, while taking into account the traffic conditions in which it finds itself in. When it detects it has reached the outer edge of the road, the vehicle grinds to a halt.
Volkswagen is launching the car-sharing programme Quicar in Germany with 50 fuel-efficient vehicles. Members can book cars online using a mobile app. To make the most out of the navigation and entertainment systems, members are issued with SD cards, allowing them to store their own addresses, routes and music.