Backseat driver game
Toyota’s own entertainment division ToyToyota has created a GPS based iPhone app called Backseat Driver. The app is actually a game in which users - especially kids - have to steer a virtual car on a road that mirrors what happens on the real road. On the way, little objects need to be picked up to gain points.
Why it matters
This example shows that carmakers are really on top of in-car entertainment too. It’s not all about pleasing the buyer or the driver of a car either – this brand thinks of the (little) passengers too. In fact the in-car experience is increasingly important for car manufacturers who see they now have a great opportunity to really connect with their consumers every time they drive.
Art Barter made its debut in New York City in December 2010. World renowned artists gathered in New York City to engage in the quickly growing “exchange culture.” Each artist displayed one piece of artwork which only had a number beside it, making the viewer value the work for itself rather than for the name, price or title attached. Over the duration of the event the public were invited to make offers on the artworks by filling out barter forms, the offers could be for anything except for money.
German scientists have developed an anti-crash system, which is able to detect humans or animals on the roadside. If potential dangers are detected, it quickly marks the object with a light spot to get the driver‘s attention.